Thursday

Touting Virtual Visibility But Dental Postcards Value Influentially Tactile

Break the void of virtual reality with the superior tactility of dental postcards.

The VALUE presented in these links is virtually visible - but their tactile transcendence reaches out and touches the hands of actual hands of over 90% of the head of households who are mailed these new dentist offices visiting consumers.


Don't spell yourself short! #Dentists: make neighbors aware of all expertise available to them. Put it in hand/writing nichedentistry.blogspot.com... TactiIely-Impressive-Dental-Postcards


Each of us have a position. My position's as sound rounded as most on why #postcards work. But #dentists know for self: http://www.youtube.com/watch?v=LGxuJA9DG4k





Consider the literal value of reaching out~putting a vital concept into a person's hands: nichedentistry.blogspot.com... TactiIely-Impressive-Dental-Postcards… #Dental pic.twitter.com/q8CVJJQM



Google Plus Expanded #1

Boost new patients calling your #dental office: Be intimately systematic. Be closely consistent. Be tactilely introductory...

Nichedental.com/articles/2012... postcards-marketing-tactilely-sensible-attracting-new-dentistry-patients

#1 Googled of a Twittered:

Tactilely Impressive Dental Postcards, Attracting New Patients to Your Office!
» Express Dental Marketing Tactilely Provides... Value boosting dentistry, high-impact, personalized dental postcards and direct mail are a powerful way to interact with the consumer, neighbors...


Google Plus Expanded #2

Tweeted for 140 Character Effect - Linus the typoh!

#2 Googled of a Twittered:

Communication is Everything! #Dentists get results by getting in touch by reaching out: 

Dentalpostcardsmarketing.blogspot.com...Direct-Mail-Dental-Postcards-Tactilely-Impressive…
pic.twitter.com/DsxElAXD

Other Google Locations of Dental Postcard Promotions

https://plus.google.com/u/0/109998183402679438896/posts/PZ3yoTTS98d

https://plus.google.com/u/0/109998183402679438896/posts/Qt4dnaH6mbZ

Also Promoted on Ning Thing.

--------

Writing Reduced, Status Produced and Issues Induced

By this Dental Marketing Connective Communication© Consultant...
Richard Chwalek
NicheDental.com

Social Media for the dental public, and entire dental industry
  • Contact me via Online@nichedental.com or...
  • Call 1+888.380.0020 and schedule a consultation with my Co-consultant Oli Gonsalves.


Twitter link Facebook link YouTube link gplus_64 blogger_blogspot_photo.jpg LinkedIN profile link

Monday

Direct Mail Dental Postcards: Tactilely Impressive For Attracting New Patients

Express Dental Marketing Presents...




Dentistry value boosting, high-impact, personalized dental postcards and direct mail are a powerful way to interact with the consumer, neighbors, a specified audience. Postcards are almost unavoidable communication, and can be better targeted than most other marketing for dentists strategies.

Express Dental Marketing creates the most appropriate and effective campaigns for family, general, cosmetic dentistry practice and specialty orthodontic office.

While direct mail is not magical, dental postcards and other mailers are best used in way that complements the consumer reality. Dentists need to gently but regularly nudge consumers out of  avoidance, delay and denial habits. A consistent direct mail campaign will keep consumers from remaining complacent and staying away from the dentists office even longer.

Success Achieved by Focusing On A Refined Audience and Ideal Patient



A targeted demographic list will often greatly influence the dentist's or orthodontist's success rate. A consistent dental postcard campaign sent to consumers who are most able to access dentistry services (using demographic criteria such as income and location) will create more cost effective results.

Express Dental Marketing Helps Determine The Best List

Orthodontists and Dentists should realize that high-value services are more likely to have success in this or any economy. People who need a lot of dentistry and/or want a total cosmetic smile makeover, or want to straighten their smile are looking for the “right dentist, orthodontist” and will pay whatever it takes once they find him or her.

Rather than waiting on the consumer to come around to your way of thinking by happenstance, dentists and orthodontists need to be out there, uncover and 'create' healthier and happier people today.

CONTACT Express Dental Marketing Now!

Oli at Express Dental Marketing will create the type of campaign that best suits your practice and service strategy. Choose from many ready to go postcard designs and budget-simplified campaigns or ask him about other options for your dental office.


Sales@ExpressDM.com

CALL 1+888.380.0020

Find out more at ExpressDentalMarketing.com

Friday

Dental Postcards Still Find A Way Into Homes, Hands, Minds

The value of online advertising, social websites, Facebook, Google, SEO, PPC, Twitter, blogging, and the newest concept I probably have forgotten, cannot be denied. Yet a tangible level of denial is in the ether in significant ways. The denial of what is still working.

As a promoter of dental postcards (NicheDental.com & NicheDentalCollaborate.com) for a seller of postcards for dentists' offices (ExpressDentalMarketing.com) dentists can assume as much conflict of interest as they want about my position. But if dentists can deal with that weight of potential perspective diminution, I will proceed with my goal of completely ending direct mail value denial!

-------------------
(ASIDE:) Since I am very cynical of over-hyped promotional techniques, dentists reading my work may notice statements such as the last sentence, which denotes elements of the ilk. I do this to display how unlikely over-hyped messages can quickly die on the vine or backfire, either in the near or long term.

If that line of hype I used doesn't work on most dentists reading this blog, and actually turns those dentists off, then you/dentists may get my drift. If you don't like it, then consumers don't like it.

Even though over-hyping 'might work' for various other selling ventures, in dentistry it too often builds on the old, negative stereotypes. Worse yet, it can put the dental profession at risk of media over simplification of the complexities of various treatments (causing problematic patient expectations) or conflating every dentist with what a small percentage may do or have done incorrectly.

Dentists, and dental office owners, should avoid going in this direction, and commit to finding real solutions. Be wary of dental marketing simplification of how results are achieved or over-hyped dentistry promotional gimmicks. 

As to this dental marketing consulting blog post, dentists need to fend off the tendency everyone has to deny the realities of how communication actually works, especially when new technology seems to supersede them merely as a new trend - supposedly everyone is now wedded to - and have shed all other marketing vehicles.
-------------------

VIRTUAL TECHNOLOGY REALITY BLOW BACK

www.ExpressDentalMarketing.com
So dentists and the rest of us are excited about the new online marketing technology. Of course, this would only be dentists doing, or wanting to do, public communication of their dental services. Yet, for all the excitement, these ideas unfortunately have their blow back.

The blow back is the relinquishing of reality. Or at least the virtual reality of relinquishing reality. Besides those semantics, my word antics and less than academic pun-dantics, the Internet is still about humans beings and less about Neo and the Matrix.

And yes, there is also the likelihood that any new technology is fraught with the value of getting in too soon with those so-called early adopters. This means dentists, and dental office personnel must take into account how many actual potential patients will be available on any one, new online marketing platform.

Twitter.com for example is less about numbers than it is about advocating for specific causes, news and product promotion, and a fun, unique way to communicate. While there is still value in the Twitter platform for dentists, it just does not have the volume of participation and awareness (by the 'general' public) that some more traditional marketing media still has.

That gets this dentistry marketing consultant to the concept of dental postcards, and how they are perceived by dentists, and dental office staff (sometimes the marketing decision makers) as well as the general public. Denial of the value direct mail has in the public mind, is quite a bit of urban mystical history, and most of it anecdotal, which ironically is very powerful, and extremely hard to overcome in general.

Maybe dentists or other readers noticed how I just gave away the colonel, or actually kernel idea of what is missed by most people, as to how direct mailers work their magical reality. It is the major point I want to get across. Again, what I should say, it is the general point. Basically, general is the point persona in this war on reality denial. General is not the individual consumer.

Communication is never a general force, it has a mind numbing singularity of purpose. Just as most people have an anecdotal generalized understanding of marketing, marketing has an equal but opposite individualized effect. Marketing is only effectual when it works, it only works when there is someone ready to accept the effect.

This concept of individualized effect is so real and significant when personalized, but counter-intuitive and not relevant in the aggregate public mind. As a public and as dentists, we make say things like: "I hate getting postcards. It just piles of paper. Why do them dastardly mailing people send me all this stuff?" And then the categorical killer, "It's all just junk mail!"

While this relieves some tension in our lives, like a Zen moment tinged with some corporal punishment of marketers, the tension is a symptom of our need to get/see something we want.

What if it was a postcard was sent to us with Ed McMahon saying he would be visiting soon to hand us a $10 million check from Publisher's Clearinghouse of Lots of Paper Filled Envelopes? Besides being creeped out, and wondering if seances were surreal, that notification of winner-hood postcard would be like the 2nd humming of Dean Martin. You would sing out, That's Amore´ at the first sight of that postcard in your mailbox! Right?

PROOF of Real LIFE Story To Make Postcard Point


TRUE tale, virtually written: As I am writing this marketing mumble and mutter of all blogs, the phone rings. To be clear it was my land-line. Yes, I still have one, which proves my point above about how holding onto technology varies.

Anyway, the call was from a marketer! Damn them @#4#@432! Don't they know I am trying to work. Oops... I should be on their side.

No, actually I don't need to be on their side right now. Being a father of two teenagers, I am used to being hypocritical when I need to take a parental stand. For those dentists or others now leaving this blog after putting up with my conflict interest, thinking being hypocritical is the last straw...

Please hold on till you find out how many free gifts you will get with each Ginsu Knife Set purchased. Actually, everyone, whether they buy something or not, will get a chance to chat live with Ed McMahon after the blog sign off.

Of course, only you will be live, unless I've lost you with my hummer back there. (Remember Dean?) Again, that should have been humor not hummer. But obviously, it was not. :-)

So I take the marketer's call. What is she selling? Broken windows fixing.

Thinking it was an important call for my teenager, from a number I did not recognize, I was perturbed about wasting my time answering this call. However, the marketer said something that kept me from lambasting, chiding and assailing her for bothering me.

I am kidding, of course. No, for real. Remember, I have two teenagers so I have learned to control my anger. Okay, that's is a lie. But I wanted to present an air of perfection, stability and rigidness of virtue.

Now that I also lie, as well as not perfect, many readers may have lost faith in me. But again, as a father of two teenagers, I am hoping at least the pitiful sympathy you have toward me will staunch your dismay for a short while longer. 

What did the marketer say that stopped me from being so angry about the Junk Calls I am always getting? She said, "Have you had any trouble with windows since the last time we serviced your vehicle?" Darn! I used their service. How can I react negatively at them/her, now?

Yes, I have had a tough day is a good reason, but I kick my wet frog to deal with those issues. (Again that should have been pet dog, but my dog bites so I am afraid of her. And it is embarrassing to explain publicly, so I lying once more was the only option.)

Having used their fixing chipped or cracked windows service, I am trapped in a world of my personalized, individualized, singularity sized making, forsaking, confidence in my ability to lash out shaking. Therefore, I actually truly fully needed of their service the last time I got one of their dam... friendly question calls. Irony or ironies, their bothering of me was beneficial for both sides of the equation. Almighty Bruce Dern! My ability to foil them, spoiled again!

Yet, they need to call me regularly to 'catch me' at the right time. This despicable plan is paradoxically aggravating with disturbingly helpful results. Chipped and cracked windshields be Hoover Dammed! Vacuumed up like dust in the bin!

Okay, I need marketers (cursed as they are calling all the time). Similar to being a parent of teenagers. I love them more than life itself, but why do they need to be texting friends all the time... and how many years before they leave for college?

This paradox lives on in dental postcards and other direct mail marketing (unlike Ed). Anecdotal 'data' developed by dentists, dental team members and the public centers on direct mail being a nuisance. It sometimes even seems like some in the dental field have a visceral hatred for postal worker unions, or maybe it is philatelist collectivist community. The conflict of interest stamp lick curs conspiracy of it all!

First of all, calm down. Lick a toad if you get frustrated, and need to tongue lash out. Again, I meant to write, kick a wet frog (hint: frogs have no teeth, won't bite back).


All this rambling has a point to it. The point is that dentists can't virtually deny the reality of dental postcard mailings by merely pointing toward online advertising as having superseded the value and communication punch this 'traditional technology' still provides.

As I stomp around, demanding dentists avoid this, "because I said so!" there are other reasons as well... I am now stalling until those reasons come to me. But dentists can be assured I will take delivery of those answers soon.

Whew. Hi, Mr. McFeeley. Thanks for getting here just in time-delivery, as they say.  Say hello to Mr. Roy  for me. Oh, I didn't know he hangs out with Ed now. Learn something new everyday. Happy trails to you to.

Speaking of learning something. Knew I would use that phrase here, didn't you? Well, how about this:

When someone needs dentistry, let's say they have a chipped or crack tooth, don't you think getting a postcard might stand out for them, have a lot of value to them in that one individual instance, and not be a nuisance? Even though every other day your prospective dental patient might bemoan it, each want what they want when they want it.

Until you have a web cam on every consumer* sending out postcards consistently to promote your dental care services is the best way to tactically engage consumers who are geographically and demographically most likely to choose your dentistry office.

(*The technology is available now - just prohibitively expensive. As soon as DARPA and Homeland Security sells every-home-reverse-webcam technology to Google for mass exploitation and intrusion, I will send out a postcard to verify it for you. As Bill Maher would, say "I just kid you Google".)

CONCLUSIVE SOLUTION

Dental Postcards Marketing
There all you dentists go. Problem solved!

Some lies, truths, conflicts, sour pun mints, kicks and tales may have gotten in our way, but as everyone can now see, each and every living dentist, consumer and Star Search MC have all come to see my way about the value of direct mail, postcards marketing. Denial has been abolished and life can now go on in a more favorable way.

Yes, Ed will not join us in this, but I still have my $10 million envelope, and feel lucky today, punk'd.  Have I been? :-)

PS: Truth is stranger than my fictional elements. Postcards work! I do not kid you about that.

FOR the Real Truth to Success:

Contact Oli,

Niche Dental Co-Consultant, Strategic Partner from Fallbrook, CA.

1+888.380.0020EMAIL Oliver (Oli) Gonsalves

Written, Edited, Posted by,

Dick Chwalek
www.NicheDental.com
Co-Creator of ExpressDentalMarketing.com with Oli Gonsalves
Developer of Connective Communication©


Dick Chwalek is a member, co-founder of NorthernDentalAlliance.com
Twitter.com/NicheDental
Facebook.com/NicheDental
NicheDentalCollaborate.com

Tuesday

Dentists: Get More Current and New Neighbors As Your Patients

New Smile, New Mover Developers: Personalized Postcard Series




Consumers are waiting to be informed about what advanced dentistry and orthodontics can do for them. In addition, too many consumers are wandering around searching for the right dental home consumers, looking for an advanced choice patients, as well as new residents to the area, who are all in need of dentistry and/or orthodontia.

There is a good chance dentists and orthodontists will miss out on helping them get what they need, want and deserve. That is if dental offices and orthodontic practices just WAIT and let them randomly make a 'healthy, beautiful smile home' choice.



New smile home and new mover postcard personalized dentistry and orthodontia direct mail can make you the first choice. Standout, be known, and powerfully state the value of your dental and/or orthodontic services with Express Dental Marketing New Smile Home, New Mover Developer postcards.



Dental consumers often delay dentistry, waiting till the last minute, and then search frantically for a dentist. Others of us want the “right” care provider but usually find our orthodontists or dentists by happenstance: walking into an office without any knowledge about what is available or who the doctor is. Still others let their insurance coverage to “guide them” toward their 'approved' orthodontics office or what they have determined are the 'good' dentistry providers.

Rather than consumers waiting to decide farther down the road, doctors want patients to be proactive about dental care and orthodontic services. Then don’t wait for consumers to find your offices and practices!

Engage, encourage, persuade consumers to take those steps sooner. If your neighbors are searching online or still looking in the Yellow Pages for a dentist or orthodontist in your entire metro area, you have waited too long. Dental postcards provide the oomph to move things forward.

Those consumers wandering around for a new smile home or your brand new neighbors should know about your dental practice and orthodontic office now – not 3, 6, 12 months from now.

Develop Invisalign or other orthodontic services patients faster and more frequently. Bypass dental emergencies with proactive, personalized postcards communication and get patients ready to do more cosmetic, restorative and implant dentistry.




These families and individuals who are l deserve to know about all the great dental services YOU offer sooner. The salesperson should have her whiter, more confident smile as she starts her new job NOT later.

Make sure those new resident parents ask for YOUR orthodontic care not travel somewhere else for it. The new teacher should feel good about smiling in front of his students. The mother should know you are the RIGHT dentist to treat her children and know it right away.

Express Dental Marketing offers the New Mover Developer series of cards to make sure you are able to give your new neighbors what they need: the dental and orthodontic care YOU offer.



See how Express Dental Marketing personalized direct mail will get your new neighbors interested in the dental and orthodontic care you provide. After you make new residents aware, make an even bigger impression by telling the entire community about why you should be the first choice with an Express Dental New Patient Booster campaign.

Of course, waiting to see what happens is always an option. It often seems reasonable to be cautious and delay. It is your choice: proactive dental marketing care or something drastic done later when the loss of patients has taken a real toll.



Marketing inaction might be compared to gum disease. While gums might bleed a little, there is no pain initially. Therefore, many people just ignore it, hoping this loss of blood is not a sign of something bigger.

Consumers lose teeth by doing nothing. Covering crooked smiles continues if consumers do nothing. Dentists lose patients by doing nothing. Covering their expenses continues for Orthodontists if they do nothing.

Time for pounds worth of cure with just an ounce portion of your revenues prescribed for prevention. Express Dental Marketing New Smile Home, New Mover mailings are one huge preventive element dentists and orthodontist need today.

View more examples of Express Dental Marketing New Smile Home, Mover Postcards. Just click links under photos.

CONTACT

Oli, 1.888.380.0020


Dental Marketing Blog Commentary by:

Dick Chwalek

Connective Communication© Consultant NicheDental.com and NicheDentalCollaborate.com and co-creator of the Express Dental Marketing system.

Wednesday

Dentists Consultant Utilizes Wink-Nudge Effect In Answering: Do Direct-Mail Postcards Work Today?

oliver_gonsalves_express_marketing_postcards_results_expert
For Consistent Success: Call Oli 1+888.380.0020
NDC, virtually but not literally based at NicheDentalCollaborate.com, provides a platform for various 'strategic partners' of mine at Niche Dental (NicheDental.com) in developing and providing comprehensive solution oriented value to dentists, dental offices and other dentistry professionals.

At the virtual-reality site hosted by NDC, I, Dick Chwalek, will provide at various times, blogs that are somewhat more impulsive, ironic and idiosyncratic.

WARNING :  Below you will find one of those blog entries, the type noted above (i, i and i). Please get parental approvable before excusing yourself from reading this blog in its entirety.

The BRB (BLOG RATINGS BUREAU) demands your attention to this item. As a pre-cautionary tale, precognitive suggestion and incoherent reminder: Looking away, avoiding this responsibility or using your freewill has many figurative, unintelligible and illusory consequences.

Dentists: Do Direct-Mail Postcards Work Today?

With online advertising, such as Facebook, Twitter, dental blogs, Google Plus and many others, many, even most dentists might think direct mail, or specifically dental postcards have lost their value. Maybe those dentists figure mailings will drop lower each day as more and more types of Internet-based marketing are added to the communication quiver.

Yes, this assumption by online marketers of print marketing supplantation and gone bye-bye postal annihilation is correct. You got me. I give up. What was I thinking, merely promoting a product I make a profit from?

What I actually mean, is NOT!

Well, first: Accusing me, the gentle soul of marketing, of a conflict of interest is very interesting at least, and usually something I take personally, and as a threat to my ethics. But today I will let it slide. Just stand aside, and no one will be alarmed by my not so thick skin.

Moving beyond my damaged image and hurt feelings, I object to your/online marketer incorrect assertions that suggest some kind of mailer/printer marketing apocalypse has occurred. Online marketers, while not totally swallowed up by their own swirling swimming pool of conflicting interests, do have some mottled enamel in the game.

r__450x338_communication_health_2client_results_bpk_testimonial_postcards__dentist_video

Pi = 3.14+ (3 Main Connective Communication© Elements)

These online marketer philatelist hating fanatics push what might be called (and actually called by me) a self fulfilling prophecy of off-line, printed postage paid dental postcards gone poof positive, which is patently puffed up and pitifully proposed, yet potently promulgated!

Yet, as a dentistry communication specialist, I harrumph at the insolence of these dental marketers! (I am also a dental marketing consultant for online and off, but only when it suits my needs. Or in this case, when it separates me from the chaff, I want to be separated from to look better than others but not make me look purposely pompous.

So what's this online versus off line (mailing/print type) marketing harrumph all about? Do I have a case against its accusation that postcards are not working for dentist offices impudence? I do! I do have a case!

uniqueness Part2 NDC postcards client_results _testimonial Niche Dental consulting for dentistsIn short, here is my recalcitrant rebuttal:

Dental postcards work! Just because! That's that!

~~ Sadly that doesn't even work with my two teenagers, but if you're a parent, it's worth a try after a long day at work.

Therefore, I will run through my list of why dental postcards work, which is the more professional way to run a marketing firm. As every other marketing firm will explain it online, here are the TOP FIVE REASONS yada. yada... Isn't that the way we do it?

Well, sorry to disappoint you. I only have time for the TOP THREE REASONS:

Why Dental Postcards will help dentists attract more patients, and 'reactivate' the current patients.
  • #1 Postcards work!
  • #2 Because they do!
  • #3 Because I said so!
2nd_revenue_stats_rise_results_testimonial_postcards__dentists_video_border  ~ Remember I'm a dental marketing consultant. Oops. I meant to say, I'm a communication... special person. Specialty case. Special, because my mom said so. So there!

While this type of blogging is mostly a frustrating experience for the reader (even for me most days), it shows the persistence I have for demonstrating to dentists that just because someone said so, does not mean it's so. So when you dentists hear some online marketer –– yada, yada, yada –– don't open wide and swallow.

NOTE: Effective communication is not about cornering the market in one type of 'technology' or keeping up with the latest cool thing, it's about what actually works.

Connective Communication© - something I developed* - there was no such thing as Communication before I came along, I threw in Connective 'just because' it creates an alliteration. Yet, this original Communication idea I think I developed first, provides all the elements of what works.
  • Improving: making everything better (as dentists are able, which includes case acceptance, dental websites, branding/logos)
  • Gathering: new patients (includes online) these are the consumers already looking
  • Creating: Making Value Important, Activating consumers, reactivating current patients
I guess, the ones above are my THREE, which actually form my Connective Communication© Approach. But don't think of it from a marketing stuff perspective, think instead of building a systematic matrix of what works.

For example in the world of dentistry, fluoride is an amazing 'technology' that is available in two basic forms. Fluoride is found naturally in wells and underground aquifers or through public water systems, drinking fountains and such.

However, as much great work as it does, too much of it will cause teeth to turn brown or what those experts call fluorosis**. So don't let online cool-ade-high-tech drunkenness turn your marketing all yucky.

Feed the need of all 'elements' of communication to get what fills your coffers but is also quite shy of greed.

For More Information, here is my Connective Communication© Case Study, it has videos, client examples, testimonials, and more.

Call Oli Gonsalves of The Other Office/Express Dental Marketing

To develop your postcard campaign or to set up 15 to 30 minute complimentary consult with me (Dick Chwalek).

Blog Written, Posted by

Dick Chwalek

NicheDental.com

Dentistry Communication Specialist

Dental Marketing Consultant

Dick is also a co-founder and

member of the Northern Dental Alliance.

Where first was published:

Direct Mail Postcards Dental Marketing blog.

*Truth be told, I was not the person who came up with the concept/word Communication. It was my great great great...

**(Please, no fluoridation-is-dangerous comments. I work with big pharma, and am guided by blue helmeted govt types, so I am not interested in and weary of fluoride conspiracy leeries or queries.

Also published on NicheDental.com

Monday

Powerfully Personalized Dental Postcards Marketing

There are many ways for dentists to market their dental services. Direct mail like postcards and other mailers, have a huge advantage over other forms of communication. It is much more likely to be seen, reviewed, and touched by your target audience!

Express Dental takes direct mail to an ADVANCED level with...

• Powerfully Personalized
• Targeted Concepts
• Turnkey Implementation
• Fast Turnaround
• Consistent Simplicity
• Expertise Underneath

Powerfully Personalized

Personalization is what sets us apart from almost every other dental direct mailer. Utilizing variable digital printing each recipient of your mailings will see their name prominently displayed throughout the piece and “within” the design. Combined with Express Dental’s creative concepts and deep dental marketing expertise, this powerful form of one-to-one communication will significantly enhance the influence dynamic.

Rather than making the consumer feel like you are just looking for some anonymous consumer, this advanced style of marketing greets each recipient personally. While your competition continues to put forward a cold, impersonal mass marketing impression, take your dental marketing to the next level!

The Results Speak For Themselves!

-- As much as a...

• 44% Response Improvement by adding recipient’s name to the printed page (not current occupant)*
• 135% Response Improvement by adding full color to a printed piece*
• 500% Response Improvement by adding recipient’s name, color, and customizing content to interests of recipient*

*Variable Digital Printing Industry Results provided by Xerox

Click to see Personalized Postcard Presentation/Diagram.

NOTE: Express Dental personalized postcard direct mail fees include all printing and mailing costs including postage. Other direct mailers often add fees after you are drawn in by their stripped down priced promotions.

Express Dental fees include all these items:

• Complete Personalization
• Full Color BOTH Sides...
-- Some printing promotions offering only full color front, and ONLY black ink on back
• 110-LB High Quality Paper
• Digital Addressing
• All Postal Paper Work
• Zip Code and Carrier Route Sorting
• Delivery to the Post Office
• Targeted Mailing list...
-- The right lead list can improve your response 60% to 70%.

REVIEW: Variable Printing Dental Marketing White Paper

Get Personal with Your Desired Audience Now

Targeted Concepts

There are many places online where you can get “dental postcards” –– from cheapo and flimsy to very dull and uninspiring. Express Dental raises the bar on creativity with superior consumer relevance.

Consumers, whether currently seeing a dentist or needing to see a dentist, want to know things have changed since they first visited the sterile and often fear laden dental office of their childhood. They want for themselves and/or their children something better, refreshing, and focused on all their dental health needs. They want dental visits to be comfortable and convenient. They want cosmetic dentistry and orthodontic solutions when they want them. They want to go to a dentist that “gets it” when it comes to what they expect, need, and want!

Most importantly, Express Dental understands many consumers are putting off visits to the dentist for entrenched reasons. Denial of need, procrastination and low value perceptions are significant dental health compliance obstacles, but the consumer will not begin to overcome them without a message targeted to dispel their out-dated impressions. Whether they have a toothache or are aching for a straighter, whiter smile, Express Dental offers a steady hand with advanced creativity.

Remember a high value, targeted consumer lead list can improve your dental mailing response by 60% to 70%. Trust Express Dental to develop your list to fit your desired audience, which is already included in our pricing.

Take your dental marketing to a much higher level of consumer relevancy with pinpoint accuracy.

Target New Revenues Now


Turnkey Implementation

Plain and simple: You provide the campaign and financial parameters along with your practice information and photos/images. Express Dental Marketing does the rest.

Saving time and management headaches are major objectives when running a dental practice, whether as a sole proprietor or a multi-doctor, multi-location group. Express Dental Marketing has created a system that turns new patient acquisition into five easy steps.

  • Fill out order form
  • Provide your information
  • Make payment
  • Approve the final product
  • Answer many NEW PATIENT calls!

Turn the Key Now for More Patients

Fast Turnaround

I need more patients fast! The dentist or orthodontist with this request has located the ultimate source for their dilemma. Express Dental Marketing can put patients in your practice within as little as three weeks!

Choose targeted, creative, and effective advanced dental marketing, direct mail designs in minutes. Express Dental compiles your information and prints in a matter of days. Within a few weeks you are seeing new patients and racking up more revenues.

Turn Up The Volume on Revenues Fast

Consistent Simplicity

Consistency is as close as you can get to a marketing sure thing. Consumers have a lot of decisions. Families, adults, teenagers, young and old, men and women all prioritize. Making dentistry a higher priority in their lives requires a consistent presence.

Express Dental direct mail is like the Yellow Pages with a personal valet that provides effective reminders about what can be done to improve dental health and smile appearance. This personalized, proactive, high quality, “how about now” approach is the simplest way to reach the harried, waiting-for-a-better solution dental consumer.

Simplify Consistent Marketing Revenues

Expertise Underneath

There are postcard printers with dental “themed” cards. There are direct mailers with a few dental “designs”. There are marketers with some generic “tooth brushing” and “apple a day” images. In contrast, Express Dental Marketing has a deep foundation in dental consumer communication strategies.

What will family dentists, cosmetic dentists, and orthodontist specialists get from this substantial foundation of dental marketing expertise? These dental practitioners will get complete-effect marketing products that target:

  • Their most desired patient group. Plus...
  • The fence sitting (waiting till my dental health gets very bad) consumer
  • Is there a dentist that understands my fears consumer
  • The “Show me the value” dental skeptic
  • The “Wow me with something cool” consumer
  • The mom, dad, parents who want the best for their families

Dental marketing consultant Dick Chwalek of Niche Dental and NicheDental.com provides the expertise for the Express Dental personalized direct mail concept. Dick also provides custom writing when requested by Express Dental clients/dentists.

For Marketing with Dental Expertise Built-in

Wednesday

For Dentists Who Require Better Marketing: Seven Sure Sailing Strategies

Everyone wants a solution that sets sail successfully the first time. Most dentists have just skirted around the edges of marketing. Actually that is what most businesses do.

Unfortunately, at some point the winds change and luck, location (cubed), and trial and error are no longer on their side.

A strong, consistent, proactive communication strategy is the only way to sail on these rough seas.

Here are seven dental marketing strategies that will completely unfurl your sales!

1) Right Your Dental Website

Most dental websites are listing in a generic Internet sea. Lots of dental services are written about but little or no real human warmth can be found in this frigid North Sea of uninspired content.

Write, write, and write to right your website. With all the sites out there now, you need to say dentistry with real people in mind. Your dental web site content should be worth knowing about rather than just floating out there like a buoy without a real-life perspective mooring.

2) Sales Made Faster With Dental Direct Mail

Communicating effectively often requires someone to take the lead. Direct mail gets out in front faster than almost anything you can do. Dental practices that want more than galley leftovers need to mutiny against generic marketing and take the fight for hearts and minds to the home front and mailbox.

Nothing else is as local, as targeted or as proactive. Rather than waiting for consumers like all other marketing it goes right to the head of household and says, “Look at me, why wait, you need it now!” You need to say it the right way and with an eye on building value. But you can use dental postcards; a brochure-mailer or whatever works best for your dentistry brand. Direct mail puts significant wind in the sales of your Internet strategy as well.

www.ExpressDentalMarketing.com

3) Gain Supremacy of The Online Seas for Your Dental Practice

Web surfers are searching for exactly what you offer. Whether its dental implants or porcelain veneers, smile makeovers or advanced cosmetic dentistry, you can be the one with the phone calls, new patients, and revenue booty. Even in dangerous economic waters, it is possible to sale well.

This is not brute force online advertising. It’s a niche strategy for the dental practice that wants patients who are ready to buy what they offer. No longer haggle about price. Say heave ho to the dental insurance anchor. Start steering your online strategy toward your higher-lever services and the consumers who will pay for them in a good and not so good economy.

4) Define Your Dental Niche Rather Than Being A Dentistry Parrot

If you say the same things every other dentist is saying, you will be like a parrot on a creativity lacking, dental marketing pirate shoulder that’s squawking and hawking the same thing. Instead, say less about dental services and focus more on your dental expertise.

Consumers will never see the value in your expertise if you hoist the same flag (grocery list of dental services) your competition does.

5) Real Dental Branding Halts The Plank Walk To Irrelevance

First, dental logos are not brands. They are brand elements. Completely transform your brand like you want your patients to transform their smiles. Otherwise Davy Jones’ Locker is ready to swallow your sales numbers.

You no longer work on teeth. Currently, consumers see teeth in your brand when price, low value, and dental insurance are still magnets in their compass. With effective brand development, the consumer will know you see THEM. Then the focus is not on their teeth, which have less value to them. They are not their teeth, their mouths or even their smiles.

Create a brand around your dentistry expertise and the value you offer PEOPLE. Tooth and toothbrush logos, half off whitening coupons and the like are grounds for plank walking in this tight market. Quit degrading your value. Branding prevents dental expertise irrelevance.

End the Waiting; Set Sales Higher!

6) Be Unique To Avoid Being Set Adrift in a Dentist Without Differentiation Dinghy

The market has gotten crowded with “we do dental care like that too” competitors. Sameness will sink almost every communication ship you set sail in with the today’s hyper-competition for the consumer’s money.

Dental insurance reliance takes more profits out with the tide. The low price dentistry sales method is taking on water like mad because it has nowhere to go but down. Taking your dental practice into unique waters is often a calmer experience. The waters are clear, making it easier for consumers to see you, evaluate your value, and start appreciating the worth of your dental expertise.


7) Guide Your Marketing Efficiently With A Sturdy Dental Coaching Rudder


CALL Oli • 1.888.380.0020
Why get a dental marketing coach? Actually you can do it all yourself. Like I could voyage into megapascal math and meth mouth makeovers, you could set sail on a masters (and commander) graduate course in dental marketing. Or we can each do what we do best, and I can help you sail to your port of call a whole knot quicker.

Running your dental practice aground is easy to do if the winds change. Get command of a seaworthy craft with an expertly righted, communication strategy. Of course, it’s always your choice whether you go with an expert or not. Likewise, the consumer has many choices. You need Niche Dental coaching services to give you the helm during dental consults.

Niche Dental helps consumers see YOUR expertise as valid and valuable before they arrive, releasing the knot of objections in case acceptance. Otherwise consumers will continue to open the rum barrel of low value, minimal results, and never-pay-out-of-pocket dentistry.

Either take this route or invest in my new book and we can make money on these wading-in-low-waters consumers. It will be sold on the All-Generic Dentistry, All The Time cable channel and DentalOverStockOverBoard.com. The book, Dental Care for Rummies, makes consumers feel good about low priced, insurance covered, fast-paced, and simplistic solutions dentistry.

CONCLUSION: Sailing Your Dental Practice Through a Down Turn This Way and That...

Wanting a simple solution to your dental marketing dilemma is a natural expectation. But if you think about how the consumer often reacts to anything without a dental insurance life raft, the simple expectation sinks quickly. While there are some “simple” solutions in dentistry and marketing, they often cost more, require more time, or need an expert touch.

Paying for dental coaching, spending more for the right marketing, and developing a long term plan makes sense, even now. In an economic downturn, many consumers actually spin the helm toward a counterintuitive bearing. They start looking for value, wanting more bang for their doubloon. It’s counterintuitive because expensive purchases are not removed from the table. The value treasure chest is still very full for many consumers, especially the 77 million baby boomers who need more dentistry.

Promoting your expertise in higher-level dental treatment will standout. Consumers will notice because everyone else will be retreating to cheap and cheaper marketing waters. Fly the flag of the low priced pirate dental marketer and see your frigate get hit with the cannons of low profit and work your butt off dentistry. Avoid the low value services bottleneck; catch the wind a change in direction provides.

If you are not ready to string me up on the mizzen because of all my sailing references, call me to discuss your dental marketing needs. Then we can get everything shipshape in a matter of few nautical miles.

Call Niche Dental Co-consultant Oli Gonsalves at Express Dental Marketing to get started:

1.888.380.0020

Written, Revised and Posted by
Dick Chwalek
NicheDental.com

Original Version Posted at