tag:blogger.com,1999:blog-86427895829406077352024-03-05T19:35:44.562-08:00Express Dental Postcards MarketingPersonalizing postcards communication to boost the value experience for the dental consumer.Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-8642789582940607735.post-9224470503584054002012-11-15T12:13:00.000-08:002012-11-20T12:58:10.747-08:00Touting Virtual Visibility But Dental Postcards Value Influentially TactileBreak the void of virtual reality with the <a href="http://nichedentalcollaborate.com/6952/32822.html" target="_blank">superior tactility of dental postcards</a>.<br />
<br />
The VALUE presented in these links is virtually visible - but their tactile transcendence reaches out and touches the hands of actual hands of over 90% of the head of households who are mailed these new <a href="http://advanced-dental-carehealth-value.blogspot.com/2012/11/Philly-West-Chester-Dentists-Present-Patient-Smiles-Makeovers.html">dentist offices visiting</a> consumers.<br />
<br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="font-size-3"><strong><a href="https://twitter.com/nichedental/status/266610684421345280" target="_blank">Tweet #1</a></strong></span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span style="color: maroon;"><em><br /></em></span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span style="color: maroon;"><em>Don't spell yourself short! #Dentists: make neighbors aware of all expertise available to them. Put it in hand/writing</em></span> <em><span style="color: maroon;"><a href="http://nichedentistry.blogspot.com/2012/11/TactiIely-Impressive-Dental-Postcards-Attract-New-Patients-Dentists-Offices.html" target="_blank">nichedentistry.blogspot.com... TactiIely-Impressive-Dental-Postcards</a></span></em>…</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-31mkwWsHTQ0/UED1wsjmUAI/AAAAAAAAA54/kGbn5i7D0QI/s1600/1082-Th-express-dental-marketing-postcards-woman-laughing-husband-front.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="" src="http://1.bp.blogspot.com/-31mkwWsHTQ0/UED1wsjmUAI/AAAAAAAAA54/kGbn5i7D0QI/s640/1082-Th-express-dental-marketing-postcards-woman-laughing-husband-front.jpg" width="511" /></a></div>
<br />
<div style="text-align: left;">
<span class="font-size-3"><strong><a href="https://twitter.com/nichedental/status/266994842465337344" target="_blank">Tweet #2</a></strong></span></div>
<span class="font-size-3"><strong><a href="https://twitter.com/nichedental/status/266994842465337344" target="_blank"></a></strong></span><span style="color: maroon;"><em>Each of us have a position. My position's as sound rounded as most on why #postcards work. But #dentists know for self: <a href="http://www.youtube.com/watch?v=LGxuJA9DG4k" target="_blank">http://www.youtube.com/watch?v=LGxuJA9DG4k</a></em></span><br />
<span style="color: maroon;"><br /></span>
<br />
<div style="text-align: center;">
<span style="color: maroon;"><em><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/LGxuJA9DG4k?rel=0" width="420"></iframe></em></span></div>
<b><br /></b>
<span class="font-size-3"></span><br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="font-size-3"><span class="font-size-3"><strong><a href="https://twitter.com/nichedental/status/266260175441235968" target="_blank">Tweet #3</a></strong></span></span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="font-size-3"><em><span style="color: maroon;"><br /></span></em></span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="font-size-3"><span class="font-size-3"><strong><a href="https://twitter.com/nichedental/status/266260175441235968" target="_blank"></a></strong></span><em><span style="color: maroon;">Consider the literal value of reaching out~putting a vital concept into a person's hands: <a href="http://nichedentistry.blogspot.com/2012/11/TactiIely-Impressive-Dental-Postcards-Attract-New-Patients-Dentists-Offices.html" target="_blank">nichedentistry.blogspot.com... TactiIely-Impressive-Dental-Postcards</a></span></em>… <span style="color: maroon;"><em>#Dental <a href="http://pic.twitter.com/q8CVJJQM" target="_blank">pic.twitter.com/q8CVJJQM</a></em></span></span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="font-size-3"><span style="color: maroon;"><br /></span></span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="font-size-3"><span style="color: maroon;"><em></em></span></span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-eKgjch-tAa0/T8-OndNziwI/AAAAAAAAAck/xgiUhjAqDB8/s1600/cropv1_Sell+Sheet+CS+2009_version_expressDM_oliver.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="" src="http://2.bp.blogspot.com/-eKgjch-tAa0/T8-OndNziwI/AAAAAAAAAck/xgiUhjAqDB8/s640/cropv1_Sell+Sheet+CS+2009_version_expressDM_oliver.jpg" width="511" /></a></div>
<br /></div>
<span class="font-size-3"><br /></span>
<span class="font-size-3"><strong><a href="https://plus.google.com/u/0/109998183402679438896/posts/6qcbkhMPhd8" target="_blank">Google Plus Expanded #1</a></strong></span><br />
<span class="font-size-3"><br /></span>
<span class="font-size-3"><strong><a href="https://plus.google.com/u/0/109998183402679438896/posts/6qcbkhMPhd8" target="_blank"></a></strong></span><span style="color: navy;">Boost new patients calling your #dental office: Be intimately systematic. Be closely consistent. Be tactilely introductory...</span><br />
<span class="Apple-style-span" style="color: navy;"><br /></span>
<a href="http://www.nichedental.com/articles/2012/10/23/dentists-postcards-marketing-tactilely-sensible-attracting-new-dentistry-patients" target="_blank">Nichedental.com/articles/2012... postcards-marketing-tactilely-sensible-attracting-new-dentistry-patients</a><br />
<span style="color: maroon;"><br /></span>
<span style="color: maroon;">#1 <a href="https://twitter.com/nichedental/status/260769361499930628" target="_blank">Googled of a Twittered</a>:</span><br />
<em><span style="color: maroon;"><br /></span></em>
<em><span style="color: maroon;">Tactilely Impressive Dental Postcards, Attracting New Patients to Your Office!</span></em><br />
<span style="color: maroon;"><em>» Express Dental Marketing Tactilely Provides... Value boosting dentistry, high-impact, personalized dental postcards and direct mail are a powerful way to interact with the consumer, neighbor</em>s...</span><br />
<span style="color: maroon;"><br /></span>
<span style="color: maroon;"> </span><br />
<span class="font-size-3"><strong><a href="https://plus.google.com/u/0/109998183402679438896/posts/MtEw82PvkEz" target="_blank">Google Plus Expanded #2</a></strong></span><br />
<span class="font-size-3"><br /></span>
<span style="color: navy;">Tweeted for 140 Character Effect - Linus the typoh!</span><br />
<span style="color: maroon;"><br /></span>
<span style="color: maroon;">#2 <a href="https://twitter.com/nichedental/status/264049262470520832" target="_blank">Googled of a Twittered</a>:</span><br />
<span style="color: maroon;"><em><br /></em></span>
<span style="color: maroon;"><em>Communication is Everything! #Dentists get results by getting in touch by reaching out: </em></span><br />
<span style="color: maroon;"><br /></span>
<span style="color: maroon;"><em><a href="http://dentalpostcardsmarketing.blogspot.com/2012/10/Direct-Mail-Dental-Postcards-Tactilely-Impressive-Attract-New-Patients.html" target="_blank">Dentalpostcardsmarketing.blogspot.com...Direct-Mail-Dental-Postcards-Tactilely-Impressive…</a></em></span><br />
<a href="http://pic.twitter.com/DsxElAXD" target="_blank">pic.twitter.com/DsxElAXD</a><br />
<br />
<span class="font-size-3"><strong>Other Google Locations of Dental Postcard Promotions</strong></span><br />
<br />
<a href="https://plus.google.com/u/0/109998183402679438896/posts/Qt4dnaH6mbZ%20https://plus.google.com/u/0/109998183402679438896/posts/MtEw82PvkEz" target="_blank">https://plus.google.com/u/0/109998183402679438896/posts/PZ3yoTTS98d</a><br />
<br />
<a href="https://plus.google.com/u/0/109998183402679438896/posts/Qt4dnaH6mbZ" target="_blank">https://plus.google.com/u/0/109998183402679438896/posts/Qt4dnaH6mbZ</a><br />
<br />
<b>Also </b><a href="http://dentistry-consulting.ning.com/profiles/blogs/touting-the-value-of-dental-connective-communication-and-tactile">Promoted on Ning Thing</a>.<br />
<br />
--------<br />
<br />
<strong><em>Writing Reduced, Status Produced and Issues Induced</em></strong><br />
<br />
<a href="http://www.nichedental.com/media/image/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img align="middle" border="0" height="125" src="http://www.nichedental.com/media/image/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg" width="" /></a><i>By this Dental Marketing Connective Communication© Consultant...</i><b><br /></b>
<b>Richard Chwalek</b><br />
<b><a href="http://NicheDental.com/">NicheDental.com</a></b><b><br />
</b><br />
<a href="http://www.squidoo.com/niche-dental-social-media-marketing" target="_blank">Social Media for the dental public, and entire dental industry</a><br />
<ul>
<li>Contact me via <a href="mailto:Online@nichedental.com">Online@nichedental.com</a> or...</li>
<li>Call <b><span class="Apple-style-span" style="color: #073763;">1+888.380.0020</span></b> and schedule a consultation with my <span class="Apple-style-span" style="color: #073763;">Co-consultant</span> <i><b>Oli Gonsalves.</b></i></li>
</ul>
<div class="center">
<ul>
<li><a href="http://www.nichedental.com/about/dick-chwalek/">Dental Communications and Marketing Consultant</a></li>
<li><a href="http://www.northerndentalalliance.com/about/niche-dental/">Northern Dental Alliance Member/Co-Founder</a></li>
</ul>
</div>
<hr />
<center>
<br />
<a href="http://twitter.com/NicheDental"><img alt="Twitter link" height="30" src="http://www.nichedental.com/media/image/Social_Media/Twitter_link.png" width="30" /></a> <a href="http://www.facebook.com/NicheDental"><img alt="Facebook link" height="30" src="http://www.nichedental.com/media/image/Social_Media/f_logo.png" width="30" /></a> <a href="http://www.youtube.com/NicheDental2000"><img alt="YouTube link" height="30" src="http://www.nichedental.com/media/image/Social_Media/YouTube_Link.png" width="30" /></a> <a href="https://plus.google.com/u/0/109998183402679438896/posts"><img alt="gplus_64" height="30" src="http://www.nichedental.com/media/image/Social_Media/r/r__30x30_gplus_64.png" title="gplus_64" width="30" /></a> <a href="http://NicheDentistry.blogspot.com/"><img alt="blogger_blogspot_photo.jpg" height="30" src="http://www.nichedental.com/media/image/Social_Media/r/r__30x30_blogger_blogspot_photo.jpg.png" title="blogger_blogspot_photo.jpg" width="30" /></a> <a href="http://www.linkedin.com/in/chwaleknichedentalmarketing"><img alt="LinkedIN profile link" height="30" src="http://www.nichedental.com/media/image/Social_Media/LinkedIn_Logo60px.png" width="30" /></a> <a href="http://www.merchantcircle.com/business/Niche.Dental.866-453-1026" style="border: none;" target="logos"><img height="30" src="http://www.nichedental.com/media/image/Social_Media/r/r__120x30_logo_merchantcircle_widget1.gif" style="border: none;" width="89" /></a></center>
Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com11tag:blogger.com,1999:blog-8642789582940607735.post-15254770025063286332012-10-08T05:06:00.000-07:002012-10-08T05:06:17.490-07:00Direct Mail Dental Postcards: Tactilely Impressive For Attracting New Patients<b><span class="Apple-style-span" style="color: #0b5394;">Express Dental Marketing Presents...</span></b><br />
<b><span class="Apple-style-span" style="color: #0b5394;"><br /></span></b>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-cWzXDnh-nhU/UHIcwZvJVTI/AAAAAAAABGY/VOwv6nN7wZw/s1600/expressDM-oli-dental-postcards-dentistry-cosmetic-implants-braces-direct-mail-dentists.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-cWzXDnh-nhU/UHIcwZvJVTI/AAAAAAAABGY/VOwv6nN7wZw/s400/expressDM-oli-dental-postcards-dentistry-cosmetic-implants-braces-direct-mail-dentists.jpg" width="321" /></a></div>
<b><span class="Apple-style-span" style="color: #0b5394;"><br /></span></b>
<br />
Dentistry <b>value </b>boosting, high-<b>impact</b>, personalized<b> dental postcards</b> and direct mail are a powerful way to interact with the consumer, neighbors, a specified audience. Postcards are almost unavoidable communication, and can be better targeted than most other <a href="https://twitter.com/nichedental/status/253954674720395264/">marketing for dentists</a> strategies.<br />
<br />
<a href="http://www.nichedentalcollaborate.com/6952/32822.html">Express Dental Marketing</a> creates the most appropriate and effective campaigns for family, general, cosmetic dentistry practice and specialty orthodontic office.<br />
<br />
While direct mail is not magical, dental postcards and other mailers are best used in way that complements the consumer reality. <a href="https://www.facebook.com/DrBriglia">Dentists</a> need to gently but regularly nudge consumers out of avoidance, delay and denial habits. A consistent direct mail campaign will keep consumers from remaining complacent and staying away from the <a href="https://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/106574919423656">dentists</a> office even longer.<br />
<br />
<b><span class="Apple-style-span" style="color: #0b5394;">Success Achieved by Focusing On A Refined Audience and Ideal Patient</span></b><br />
<b><span class="Apple-style-span" style="color: #0b5394;"><br /></span></b>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-lL-TreELBPI/UHIdH-vAnBI/AAAAAAAABGg/ITiYYMndaac/s1600/soaring-moms-daughters-oli-expressdm-dental-postcards-marketing-california-dentists.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-lL-TreELBPI/UHIdH-vAnBI/AAAAAAAABGg/ITiYYMndaac/s400/soaring-moms-daughters-oli-expressdm-dental-postcards-marketing-california-dentists.jpg" width="397" /></a></div>
<span class="Apple-style-span" style="color: #0b5394;"><b><br /></b></span>
A targeted demographic list will often greatly influence the dentist's or orthodontist's success rate. A consistent <a href="https://twitter.com/nichedental/status/253226882970030080/">dental postcard campaign</a> sent to consumers who are most able to access dentistry services (using demographic criteria such as income and location) will create more cost effective results. <br />
<br />
<b><span class="Apple-style-span" style="color: #0b5394;">Express Dental Marketing Helps Determine The Best List</span></b><br />
<br />
Orthodontists and Dentists should realize that high-value services are more likely to have success in this or any economy. People who need a lot of dentistry and/or want a total cosmetic smile makeover, or want to straighten their smile are looking for the <i>“right dentist, orthodontist”</i> and will pay whatever it takes once they find him or her.<br />
<br />
Rather than waiting on the consumer to come around to your way of thinking by happenstance, dentists and orthodontists need to be out there, uncover and 'create' healthier and happier people today.
<br />
<br />
<b><span class="Apple-style-span" style="color: #0b5394;">CONTACT Express Dental Marketing Now!</span></b><br />
<br />
Oli at <b>Express Dental Marketing</b> will create the type of campaign that best suits your practice and service strategy. Choose from many ready to go postcard designs and budget-simplified campaigns or ask him about other options for your dental office.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-AkfJqbOxuWM/UHId79-UH_I/AAAAAAAABGo/SmakEji4pYg/s1600/videos-oli-dental-postcards-campaigns-mailers-direct-mailings-lists-printing-postage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-AkfJqbOxuWM/UHId79-UH_I/AAAAAAAABGo/SmakEji4pYg/s400/videos-oli-dental-postcards-campaigns-mailers-direct-mailings-lists-printing-postage.jpg" width="398" /></a></div>
<br />
<a href="mailto:Sales@ExpressDM.com">Sales@ExpressDM.com</a><br />
<br />
<span class="Apple-style-span" style="color: #0b5394; font-size: large;"><b>CALL 1+888.380.0020</b></span><br />
<br />
Find out more at <a href="http://ExpressDentalMarketing.com/">ExpressDentalMarketing.com</a><br />
<br />Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com13tag:blogger.com,1999:blog-8642789582940607735.post-14457104605474747052012-08-31T10:41:00.002-07:002012-08-31T10:42:11.428-07:00Dental Postcards Still Find A Way Into Homes, Hands, Minds<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-7CujWaNA_DY/UEDzV7Hl9UI/AAAAAAAAA5g/SJqryO2S-7c/s1600/NDC-oli-dental-postcards-direct-mailers-dentistry-ExpressDM-CA.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="234" src="http://3.bp.blogspot.com/-7CujWaNA_DY/UEDzV7Hl9UI/AAAAAAAAA5g/SJqryO2S-7c/s320/NDC-oli-dental-postcards-direct-mailers-dentistry-ExpressDM-CA.jpg" width="320" /></a></div>
The <b>value</b> of online advertising, social websites, Facebook, Google, SEO, PPC, Twitter, blogging, and the newest concept I probably have forgotten, cannot be denied. Yet a tangible level of denial is in the ether in significant ways. The denial of what is <i>still working</i>.<br />
<br />
As a promoter of dental postcards (<a href="http://nichedental.com/">NicheDental.com</a> & <a href="http://www.nichedentalcollaborate.com/6952/32822.html">NicheDentalCollaborate.com</a>) for a seller of postcards for dentists' offices (<a href="http://expressdentalmarketing.com/">ExpressDentalMarketing.com</a>) dentists can assume as much conflict of interest as they want about my position. But if dentists can deal with that weight of potential perspective diminution, I will proceed with my <b>goal of completely ending direct mail value denial!</b><br />
<br />
<i><i>-------------------</i></i><br />
(<b>ASIDE</b>:) <i>Since I am very cynical of over-hyped promotional techniques, dentists reading my work may notice statements such as the last sentence, which denotes elements of the ilk. I do this to display how unlikely over-hyped messages can quickly die on the vine or backfire, either in the near or long term.</i><br />
<br />
<i>If that line of hype I used doesn't work on most dentists reading this blog, and actually turns those dentists off, then you/dentists may get my drift. If you don't like it, then consumers don't like it.</i><br />
<br />
<i>Even though over-hyping 'might work' for various other selling ventures, in dentistry it too often builds on the old, negative stereotypes. Worse yet, it can put the dental profession at risk of media over simplification of the complexities of various treatments (causing problematic patient expectations) or conflating every dentist with what a small percentage may do or have done</i><i><i> incorrectly.</i></i><br />
<br />
<i><i>Dentists, and dental office owners, should avoid going in this direction, and commit to finding real solutions. Be wary of dental marketing simplification of how results are achieved or over-hyped dentistry promotional gimmicks. </i></i><br />
<br />
<i><i>As to this dental marketing consulting blog post, dentists need to fend off the tendency everyone has to deny the realities of how communication actually works, especially when new technology seems to supersede them merely as a new trend - supposedly everyone is now wedded to - and have shed all other marketing vehicles.</i></i><br />
<i><i>-------------------</i></i><br />
<h2>
<b>VIRTUAL TECHNOLOGY REALITY BLOW BACK</b><b> </b></h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-31mkwWsHTQ0/UED1wsjmUAI/AAAAAAAAA54/kGbn5i7D0QI/s1600/1082-Th-express-dental-marketing-postcards-woman-laughing-husband-front.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="262" src="http://1.bp.blogspot.com/-31mkwWsHTQ0/UED1wsjmUAI/AAAAAAAAA54/kGbn5i7D0QI/s400/1082-Th-express-dental-marketing-postcards-woman-laughing-husband-front.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><b><span style="color: white;"><a href="http://www.expressdentalmarketing.com/">www.ExpressDentalMarketing.com</a></span></b></span></td></tr>
</tbody></table>
So dentists and the rest of us are <i>excited</i> about the new online marketing technology. Of course, this would only be dentists doing, or wanting to do, public communication of their dental services. Yet, for all the excitement, these ideas unfortunately have their blow back. <br />
<br />
The blow back is the relinquishing of reality. Or at least the virtual reality of relinquishing reality. Besides those semantics, my word antics and less than academic pun-dantics, the Internet is still about humans beings and less about Neo and the Matrix.<br />
<br />
And yes, there is also the likelihood that any new technology is fraught with the value of getting in too soon with those so-called <a href="http://en.wikipedia.org/wiki/Early_adopter">early adopters</a>. This means dentists, and dental office personnel must take into account how many actual potential patients will be available on any one, new online marketing platform. <br />
<br />
<a href="https://twitter.com/nichedental/status/240843612374577152">Twitter.com</a> for example is less about numbers than it is about advocating for specific causes, news and product promotion, and a fun, unique way to communicate. While there is still value in the Twitter platform for dentists, it just does not have the volume of participation and awareness (by the 'general' public) that some more traditional marketing media still has.<br />
<br />
That gets this dentistry marketing consultant to the concept of dental postcards, and how they are perceived by dentists, and dental office staff (sometimes the marketing decision makers) as well as the general public. Denial of the value direct mail has in the public mind, is quite a bit of urban mystical history, and most of it anecdotal, which ironically is very powerful, and extremely hard to overcome in general.<br />
<br />
Maybe dentists or other readers noticed how I just gave away the <i>colonel</i>, or actually kernel idea of what is missed by most people, as to how direct mailers work their magical reality. It is the <i>major point</i> I want to get across. Again, what I should say, it is the <i>general point</i>. Basically, <i>general</i> is the <i>point persona in this war on reality denial. <b>General</b> is <b>not</b> the <b>individual</b> consumer.</i><br />
<br />
Communication is never a <i>general</i> force, it has a mind numbing <i>singularity </i>of purpose. Just as most people have an anecdotal <i>generalized</i> understanding of marketing, marketing has an equal but opposite <i>individualized</i> effect. Marketing is only effectual when it works, it only works when there is someone ready to accept the effect.<br />
<br />
This concept of <i>individualized</i> effect is so real and significant when <i>personalized</i>, but counter-intuitive and not relevant in the <i>aggregate</i> public mind. As a <i>public</i> and as dentists, we make say things like: <i>"I hate getting postcards. It just piles of paper. Why do them dastardly mailing people send me all this stuff?" </i>And then the <i>categorical</i> killer, <i>"It's all just junk mail!"</i><br />
<br />
While this relieves some tension in our lives, like a Zen moment tinged with some <i>corporal</i> punishment of marketers, the tension is a symptom of our need to get/see something we want.<br />
<br />
What if it was a postcard was sent to us with Ed McMahon saying he would be visiting soon to hand us a $10 million check from Publisher's Clearinghouse of Lots of Paper Filled Envelopes? Besides being creeped out, and wondering if seances were surreal, that notification of winner-hood postcard would be like the 2nd humming of <a href="http://en.wikipedia.org/wiki/That%27s_Amore">Dean Martin</a>. You would sing out, <i><a href="http://www.google.com/url?sa=t&rct=j&q=that%27s%20amore%C2%B4&source=web&cd=2&cad=rja&ved=0CCkQtwIwAQ&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DaS6-b7CONDI&ei=N-I_UMHcKq2PyAHZ7IHwAQ&usg=AFQjCNHdshJeCuL7IiMtNOnQ3_1abFZ8kg">That's Amore´</a> at the first sight of that postcard in your mailbox!</i> Right? <br />
<h2>
<b>PROOF of Real LIFE Story To Make Postcard Point</b></h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-kSSjA5pQYfs/UED1Q4xPYHI/AAAAAAAAA5w/aSile-9sP4k/s1600/SShot-NDC-dentists-client-case-study-postcards-videos-logos-marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="391" src="http://2.bp.blogspot.com/-kSSjA5pQYfs/UED1Q4xPYHI/AAAAAAAAA5w/aSile-9sP4k/s400/SShot-NDC-dentists-client-case-study-postcards-videos-logos-marketing.jpg" width="400" /></a></div>
<br />
<b>TRUE tale, virtually written</b>: As I am writing this marketing mumble and mutter of all blogs, the phone rings. To be clear it was my land-line. Yes, I still have one, which proves my point above about how holding onto technology varies.<br />
<br />
<b>Anyway,</b> the call was from a marketer! <i>Damn them @#4#@432!</i> Don't they know I am trying to work. Oops... I should be on their side.<br />
<br />
No, actually I don't need to be on their side right now. Being a father of two teenagers, I am used to being hypocritical when I need to take a parental stand. For those dentists or others now leaving this blog after putting up with my conflict interest, thinking being hypocritical is the last straw...<br />
<br />
Please hold on till you find out how many free gifts you will get with each Ginsu Knife Set purchased. Actually, everyone, whether they buy something or not, will get a chance to chat live with Ed McMahon after the blog sign off.<br />
<br />
Of course, only you will be live, unless I've lost you with my hummer back there. (Remember Dean?) Again, that should have been humor not hummer. But obviously, it was not. :-)<br />
<br />
So I take the marketer's call. What is she selling? Broken windows fixing.<br />
<br />
Thinking it was an important call for my teenager, from a number I did not recognize, I was perturbed about wasting my time answering this call. However, the marketer said something that kept me from lambasting, chiding and assailing her for bothering me.<br />
<br />
I am kidding, of course. No, for real. Remember, I have two teenagers so I have learned to control my anger. Okay, that's is a lie. But I wanted to present an air of perfection, stability and rigidness of virtue.<br />
<br />
Now that I also lie, as well as not perfect, many readers may have lost faith in me. But again, as a father of two teenagers, I am hoping at least the pitiful sympathy you have toward me will staunch your dismay for a short while longer. <br />
<br />
What did the marketer say that stopped me from being so angry about the <i>Junk Calls</i> I am always getting? She said, <i>"Have you had any trouble with windows since the last time we serviced your vehicle?" </i><b>Darn! </b>I used their service. How can I react negatively at them/her, now?<br />
<br />
Yes, <i>I have had a tough day</i> is a good reason, but I kick my wet frog to deal with those issues. <i>(Again that should have been pet dog, but my dog bites so I am afraid of her. And it is embarrassing to explain publicly, so I lying once more was the only option.)</i><br />
<br />
Having used their fixing chipped or cracked windows service, I am trapped in a world of my personalized, individualized, singularity sized making, forsaking, confidence in my ability to lash out shaking. Therefore, I <i>actually truly fully needed </i>of their service the last time I got one of their dam... friendly question calls. Irony or ironies, their bothering of me was beneficial for both sides of the equation. <i>Almighty Bruce Dern! My ability to foil them, spoiled again!</i><br />
<br />
Yet, they need to call me regularly to 'catch me' at the right time. This despicable plan is paradoxically aggravating with disturbingly helpful results. <i>Chipped and cracked windshields be Hoover Dammed! Vacuumed up like dust in the bin! </i><br />
<br />
Okay, I need marketers (cursed as they are calling all the time). <i>Similar to being a parent of teenagers. I love them more than life itself, but why do they need to be texting friends all the time... and how many years before they leave for college? </i><br />
<br />
This paradox lives on in dental postcards and other direct mail marketing (unlike Ed). Anecdotal 'data' developed by dentists, dental team members and the public centers on direct mail being a nuisance.<i> It sometimes even seems like some in the dental field have a visceral hatred for postal worker unions, or maybe it is philatelist collectivist community. The conflict of interest stamp lick curs conspiracy of it all!</i><br />
<br />
<i>First of all</i>, calm down. <a href="http://en.wikipedia.org/wiki/Psychoactive_toad">Lick a toad</a> if you get frustrated, and need to tongue lash out. Again, I meant to write, kick a wet frog <i>(hint: frogs have no teeth, won't bite back</i>).<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-mKzbHQ-KzT0/UED2_fcqPvI/AAAAAAAAA6I/K9cP_0jLYKc/s1600/1049-Expanded-express-dental-marketing-postcards-older-husband-wife-front.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="http://4.bp.blogspot.com/-mKzbHQ-KzT0/UED2_fcqPvI/AAAAAAAAA6I/K9cP_0jLYKc/s400/1049-Expanded-express-dental-marketing-postcards-older-husband-wife-front.jpg" width="400" /></a></div>
<br />
All this rambling has a point to it. The point is that dentists can't virtually deny the reality of dental postcard mailings by merely pointing toward online advertising as having superseded the value and communication punch this 'traditional technology' still provides.<br />
<br />
As I stomp around, demanding dentists avoid this, <i>"because I said so!"</i> there are other reasons as well... I am now stalling until those reasons come to me. But dentists can be assured I will take delivery of those answers soon.<br />
<br />
<i>Whew. Hi, <a href="http://www.ask.com/q/Who-was-the-mailman-on-mr-rogers-neighborhood">Mr. McFeeley</a>. Thanks for getting here just in time-delivery, as they say. Say hello to Mr. <a href="http://www.youtube.com/watch?v=XcYsO890YJY">Roy</a> for me. Oh, I didn't know he hangs out with Ed now. Learn something new everyday. <i>Happy trails to you to.</i></i><br />
<br />
<i>Speaking of learning something. Knew</i> I would use that phrase here, didn't you? <b>Well, how about this</b>: <br />
<br />
When someone needs dentistry, let's say they have a chipped or crack tooth, don't you think getting a postcard might stand out for them, have a lot of value to them in that <i>one individual instance</i>, and not be a nuisance? Even though every other day your prospective dental patient might bemoan it, each want what they want when they want it.<br />
<br />
Until you have a web cam on every consumer* sending out postcards consistently to promote your dental care services is the best way to tactically engage consumers who are geographically and demographically most likely to choose your dentistry office.<br />
<br />
<i>(</i><i>*The technology is available now - just prohibitively expensive. As soon as DARPA and Homeland Security sells every-home-reverse-webcam technology to Google for mass exploitation and intrusion, I will send out a <a href="https://support.google.com/places/bin/answer.py?hl=en&answer=142906">postcard to verify it for you</a>. As Bill Maher would, say "I just kid you Google".) </i><br />
<h2>
<b>CONCLUSIVE SOLUTION</b><b> </b></h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-uTrEYm1Lut0/UED0asfY8II/AAAAAAAAA5o/b-lMY-x42qg/s1600/NDC-oli-dental-postcards-family-shoulders-direct-mail-dentists-ExpressDM-CA.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="313" src="http://1.bp.blogspot.com/-uTrEYm1Lut0/UED0asfY8II/AAAAAAAAA5o/b-lMY-x42qg/s400/NDC-oli-dental-postcards-family-shoulders-direct-mail-dentists-ExpressDM-CA.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: white;"><b><span style="font-size: small;">Dental Postcards Marketing</span></b></span></td></tr>
</tbody></table>
There all you dentists go. <b>Problem solved!</b><br />
<br />
Some lies, truths, conflicts, sour pun mints, kicks and tales may have gotten in our way, but as everyone can now see, each and every living dentist, consumer and <a href="http://www.youtube.com/watch?v=_CoOn01OUBE">Star Search MC</a> have all come to see my way about the value of direct mail, postcards marketing. Denial has been abolished and life can now go on in a more favorable way. <br />
<br />
Yes, Ed will not join us in this, but I still have my $10 million envelope, and <a href="http://www.google.com/url?sa=t&rct=j&q=feel%20lucky%20today%20punk&source=web&cd=2&cad=rja&ved=0CCQQtwIwAQ&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Du0-oinyjsk0&ei=0fQ_UK-3EKr1ygG_joHIBA&usg=AFQjCNH44gu4-6Fm4Ew0gqGepbWJcsz1oQ">feel lucky today</a>, <a href="http://en.wikipedia.org/wiki/List_of_Punk%27d_episodes">punk'd</a>. Have I been? :-)<br />
<br />
<i>PS: Truth is stranger than my fictional elements. Postcards work! I do not kid you about that.</i><br />
<br />
FOR the Real Truth to Success:<br />
<h3>
<b>Contact Oli,</b></h3>
<i>Niche Dental Co-Consultant, Strategic Partner from Fallbrook, CA.</i><br />
<br />
<b><span style="font-size: large;">1+888.380.0020</span></b> • <b>EMAIL</b> <a href="mailto:ogonsalves@nichedental.com">Oliver (Oli) Gonsalves</a><br />
<br />
<i>Written, Edited, Posted by,</i><br />
<br />
<b>Dick Chwalek</b><br />
<a href="http://www.nichedental.com/">www.NicheDental.com</a><br />
Co-Creator of <a href="http://expressdentalmarketing.co/">ExpressDentalMarketing.com</a> with Oli Gonsalves <br />
Developer of <a href="http://www.nichedental.com/strategy/communication/">Connective Communication©</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-xNPNfWz_Epk/UED2kUDRl-I/AAAAAAAAA6A/b8lG7hWHhX0/s1600/3D-logo-connective-communication-pi-pie-niche-dental-logos-blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="293" src="http://3.bp.blogspot.com/-xNPNfWz_Epk/UED2kUDRl-I/AAAAAAAAA6A/b8lG7hWHhX0/s320/3D-logo-connective-communication-pi-pie-niche-dental-logos-blog.jpg" width="320" /> </a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Dick Chwalek is a member, co-founder of <a href="http://www.northerndentalalliance.com/about/niche-dental/">NorthernDentalAlliance.com</a><br />
<a href="http://twitter.com/NicheDental">Twitter.com/NicheDental</a><br />
<a href="http://facebook.com/NicheDental">Facebook.com/NicheDental</a><br />
<a href="http://nichedentalcollaborate.com/">NicheDentalCollaborate.com</a>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com4tag:blogger.com,1999:blog-8642789582940607735.post-76029379686196861282012-08-21T15:41:00.000-07:002012-09-14T14:41:32.833-07:00Dentists: Get More Current and New Neighbors As Your Patients<h3>
New Smile, New Mover Developers: Personalized Postcard Series</h3>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.expressdentalmarketing.com/images/1069-Expanded.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="http://www.expressdentalmarketing.com/images/1069-Expanded.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/newmover1.html">Orthodontics Dentistry * New Smile Home, New Movers</a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Consumers are waiting to be informed about what advanced dentistry and orthodontics can do for them. In addition, too many consumers are wandering around searching for the right dental home consumers, looking for an advanced choice patients, as well as new residents to the area, who are all in need of dentistry and/or orthodontia.<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
There is a good chance dentists and orthodontists will miss out on helping them get what they need, want and deserve. That is if dental offices and orthodontic practices just WAIT and let them randomly make a 'healthy, beautiful smile home' choice.
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.expressdentalmarketing.com/images/1403-Expanded.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="http://www.expressdentalmarketing.com/images/1403-Expanded.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/newmover1.html">Cosmetic Dentistry * New Smile Home, New Movers</a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
New smile home and new mover <a href="http://www.nichedental.com/articles/2012/06/22/dentists-position-practices-powerfully-personalized-Postcards-Marketing/">postcard personalized dentistry</a> and orthodontia direct mail can make you the first choice. Standout, be known, and powerfully state the value of your dental and/or orthodontic services with <a href="http://dentalpostcardsmarketing.blogspot.com/">Express Dental Marketing</a> New Smile Home, New Mover Developer postcards.
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.expressdentalmarketing.com/images/1423-Th.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="http://www.expressdentalmarketing.com/images/1423-Th.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/newmover1.html">Family Dentistry * New Smile Home, New Movers</a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
Dental consumers often delay dentistry, waiting till the last minute, and then search frantically for a dentist. Others of us want the “right” care provider but usually find our orthodontists or dentists by happenstance: walking into an office without any knowledge about what is available or who the doctor is. Still others let their insurance coverage to “guide them” toward their 'approved' orthodontics office or what they have determined are the 'good' dentistry providers.
<br />
<br />
Rather than consumers waiting to decide farther down the road, doctors want patients to be proactive about dental care and orthodontic services. Then don’t wait for consumers to find your offices and practices!
<br />
<br />
Engage, encourage, persuade consumers to take those steps sooner. If your neighbors are searching online or still looking in the Yellow Pages for a <a href="http://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/106574919423656">dentist</a> or orthodontist in your entire metro area, you have waited too long. <a href="http://www.nichedental.com/articles/2012/07/16/Blogging-Consultants-Wink-Nudge-Effect-NDC-Direct-Mail-Postcards-Work/">Dental postcards</a> provide the oomph to move things forward.<br />
<br />
Those consumers wandering around for a new smile home or your brand new neighbors should know about your dental practice and orthodontic office now – not 3, 6, 12 months from now.<br />
<br />
<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/newmover1.html">Develop Invisalign</a> or other orthodontic services patients faster and more frequently. Bypass dental emergencies with proactive, personalized postcards communication and get patients ready to do more cosmetic, restorative and <a href="http://drkentwhite-nashvilletndentists.blogspot.com/2011/04/video-why-dental-implants-from.html">implant dentistry</a>.
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.expressdentalmarketing.com/images/1077-Expanded.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="http://www.expressdentalmarketing.com/images/1077-Expanded.jpg" width="400" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
<a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html">Cosmetic Dentistry * New Smile Home, New Mover Boosters</a></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
<br />
These families and individuals who are l deserve to know about all the great dental services YOU offer sooner. The salesperson should have her whiter, more confident smile as she starts her new job NOT later.<br />
<br />
Make sure those new resident parents ask for YOUR orthodontic care not travel somewhere else for it. The new teacher should feel good about smiling in front of his students. The mother should know you are the RIGHT <a href="http://twitter.com/DrWhiteDentist">dentist</a> to treat her children and know it right away.<br />
<br />
<a href="http://dentalpostcardsmarketing.blogspot.com/2012/06/for-dentists-who-require-better.html">Express Dental Marketing</a> offers the New Mover Developer series of cards to make sure you are able to give your new neighbors what they need: the dental and orthodontic care YOU offer.
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.expressdentalmarketing.com/images/1067-Th.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="http://www.expressdentalmarketing.com/images/1067-Th.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/allages.html">Family Dentistry * New Smile Home, New Mover Boosters</a> </div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
See how <a href="http://www.nichedentalcollaborate.com/6952/32822.html">Express Dental Marketing</a> personalized direct mail will get your new neighbors interested in the dental and orthodontic care you provide. After you make new residents aware, make an even bigger impression by telling the entire community about why you should be the first choice with an Express Dental New Patient Booster campaign.
<br />
<br />
Of course, waiting to see what happens is always an option. It often seems reasonable to be cautious and delay. It is your choice: proactive dental marketing care or something drastic done later when the loss of patients has taken a real toll.
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.expressdentalmarketing.com/images/1012-Expanded.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="http://www.expressdentalmarketing.com/images/1012-Expanded.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/allages.html">Orthodontics Dentistry * New Smile Home, New Mover Boosters</a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<i>Marketing inaction</i> might be compared to gum disease. While gums might bleed a little, there is no pain initially. Therefore, many people just ignore it, hoping this loss of blood is not a sign of something bigger.
<br />
<br />
<i>Consumers lose teeth by doing nothing. Covering crooked smiles continues if consumers do nothing. Dentists lose patients by doing nothing. Covering their expenses continues for Orthodontists if they do nothing.
</i><br />
<br />
<b>Time for</b> pounds worth of cure with just an ounce portion of your revenues prescribed for prevention. <a href="http://dentalpostcardsmarketing.blogspot.com/2010/04/found-right-dental-marketing-yet.html">Express Dental Marketing</a> New Smile Home, New Mover mailings are one huge preventive element dentists and orthodontist need today.<br />
<br />
View more examples of <a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/newmover1.html">Express Dental Marketing New Smile Home, Mover Postcards</a>. Just click links under photos.
<br />
<br />
CONTACT<br />
<br />
Oli, <b>1.888.380.0020</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaSSf-dLZrbqSHx3iAqBDxVCohK2frGYqAoWyKJFFAPfzhDYV9rESXBzzUXsRmOQVhB4daVELh6FUsfjPE58KHJCsL-J2Jgo7jQICbNvu5voMUNcwcPgZE4unpagoInW23Xt6QQHPht74/s1600/oliver-gonsalves_express-marketing-postcards-results-expert.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaSSf-dLZrbqSHx3iAqBDxVCohK2frGYqAoWyKJFFAPfzhDYV9rESXBzzUXsRmOQVhB4daVELh6FUsfjPE58KHJCsL-J2Jgo7jQICbNvu5voMUNcwcPgZE4unpagoInW23Xt6QQHPht74/s1600/oliver-gonsalves_express-marketing-postcards-results-expert.jpg" /></a></div>
<b><i><br /></i></b>
<i>Dental Marketing Blog Commentary by: </i><br />
<br />
<b>Dick Chwalek </b><br />
<br />
– <i><a href="http://nichedentistry.blogspot.com/2012/07/connective-communication-marketing-3d.html">Connective Communication© </a></i>Consultant <a href="http://NicheDental.com/">NicheDental.com</a> and <a href="http://www.nichedentalcollaborate.com/77101.html">NicheDentalCollaborate.com</a> and co-creator of the <a href="http://www.expressdentalmarketing.com/article5.html">Express Dental Marketing</a> system.<br />
<br />Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com4tag:blogger.com,1999:blog-8642789582940607735.post-84042993793376672412012-08-15T12:12:00.001-07:002012-08-15T12:12:46.213-07:00Dentists Consultant Utilizes Wink-Nudge Effect In Answering: Do Direct-Mail Postcards Work Today?<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.nichedental.com/media/image/expressdm/oliver_gonsalves_express_marketing_postcards_results_expert.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img align="right" alt="oliver_gonsalves_express_marketing_postcards_results_expert" border="0" height="240" src="http://www.nichedental.com/media/image/expressdm/oliver_gonsalves_express_marketing_postcards_results_expert.jpg" style="border-bottom-color: rgb(255, 255, 255); border-bottom-style: solid; border-bottom-width: 2px; border-left-color: rgb(255, 255, 255); border-left-style: solid; border-left-width: 2px; border-right-color: rgb(255, 255, 255); border-right-style: solid; border-right-width: 2px; border-top-color: rgb(255, 255, 255); border-top-style: solid; border-top-width: 2px; margin-top: 2px; padding-bottom: 2px; padding-left: 2px; padding-right: 2px; padding-top: 2px;" title="Oliver Gonsalves Express Marketing Postcards Results Expert California Dentists" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-size: small;">For Consistent Success: <b>Call</b> Oli <b>1+888.380.0020</b></span></td></tr>
</tbody></table>
<strong>NDC</strong><em>, </em>virtually<em> but not literally </em>based at<strong> </strong><a href="http://NicheDentalCollaborate.com/">NicheDentalCollaborate.com</a>, provides a platform for various<em> 'strategic partners'</em> of mine at <strong>Niche Dental</strong> (<a href="http://NicheDental.com/">NicheDental.com</a>) in developing and providing comprehensive solution oriented value to dentists, dental offices and other dentistry professionals.<br />
<br />
At the <a href="http://nichedentalcollaborate.com/120701.html">virtual-reality site</a> hosted by <strong>NDC</strong>, I, Dick Chwalek, will provide at various times, <a href="http://nichedentalcollaborate.com/120701.html">blogs</a> that are somewhat more impulsive, ironic and idiosyncratic.
<br />
<br />
<strong>WARNING </strong>: Below you will find <a href="http://nichedentalcollaborate.com/120701.html?entryId=26e553d191528f798a6b0ba672c70810">one of those blog entries</a>, the type noted above (i, i and i). <em>Please get</em> parental approvable before excusing yourself from reading <a href="http://nichedentalcollaborate.com/120701.html?entryId=26e553d191528f798a6b0ba672c70810">this blog</a> in its entirety.<br />
<br />
The <b>BRB</b> (BLOG RATINGS BUREAU) demands your attention to this item. As a pre-cautionary tale, precognitive suggestion and incoherent reminder: <em>Looking away, avoiding this responsibility or using your freewill has many figurative, unintelligible and illusory consequences.</em><br />
<h2>
Dentists: Do Direct-Mail Postcards Work Today?
</h2>
With <a href="http://www.merchantcircle.com/blogs/Niche.Dental.866-453-1026" target="_BLANK">online advertising</a>, such as <a href="https://www.facebook.com/pages/Center-for-Advanced-Dentistry-PLLC/106574919423656" target="_BLANK">Facebook</a>, <a href="http://twitter.com/nichedental" target="_BLANK">Twitter</a>, <a href="http://drkentwhite-nashvilletndentists.blogspot.com/" target="_BLANK">dental blogs</a>, <a href="http://nichedentalcollaborate.com/plus.google.com/109998183402679438896/about">Google Plus</a> and many others, many, even most dentists might think direct mail, or specifically dental postcards have lost their value. Maybe those dentists figure mailings will drop lower each day as more and more types of Internet-based marketing are added to the communication quiver.
<br />
<br />
<em>Yes, this assumption by online marketers of <a href="http://nichedentalcollaborate.com/6952/32822.html" target="_BLANK">print marketing</a> supplantation and gone bye-bye postal annihilation is correct. You got me. I give up. What was I thinking, merely promoting a product I make a profit from?</em>
<br />
<br />
What I actually mean, is <strong>NOT!</strong>
<br />
<br />
Well, first: Accusing me, the <em>gentle soul of marketing</em>, of a conflict of interest is very interesting at least, and usually something I take personally, and as a threat to my ethics. But today I will let it slide. Just stand aside, and no one will be alarmed by my not so thick skin.
<br />
<br />
Moving beyond my damaged image and hurt feelings, I object to your/online marketer incorrect assertions that suggest some kind of <a href="http://dentalpostcardsmarketing.blogspot.com/2012/06/powerfully-personalized-dental.html" target="_BLANK">mailer/printer marketing</a> apocalypse has occurred. Online marketers, while not totally swallowed up by their own swirling swimming pool of conflicting interests, do have some mottled enamel in the game.
<br />
<br />
<div align="CENTER">
<img alt="r__450x338_communication_health_2client_results_bpk_testimonial_postcards__dentist_video" height="338" src="http://www.nichedental.com/media/image/expressdm/r/r__450x338_communication_health_2client_results_bpk_testimonial_postcards__dentist_video.jpg" style="border-bottom-color: rgb(255, 255, 255); border-bottom-style: solid; border-bottom-width: 2px; border-left-color: rgb(255, 255, 255); border-left-style: solid; border-left-width: 2px; border-right-color: rgb(255, 255, 255); border-right-style: solid; border-right-width: 2px; border-top-color: rgb(255, 255, 255); border-top-style: solid; border-top-width: 2px; margin-bottom: 2px; margin-left: 2px; margin-right: 2px; margin-top: 2px;" title="Communication is Health postcards dentists videos" width="450" />
<br />
<br />
<strong>Pi = 3.14+ </strong>(<strong>3 </strong>‘<strong>Main</strong>’<strong> Connective Communication© </strong>Elements)
<br />
<br /></div>
These online marketer philatelist hating fanatics push what might be called (and actually called by me) a self fulfilling prophecy of off-line, printed postage paid <a href="http://dentalpostcardsmarketing.blogspot.com/2012/05/power-of-unique-dental-marketing.html" target="_BLANK">dental postcards</a> gone poof positive, which is patently puffed up and pitifully proposed, yet potently promulgated!
<br />
<br />
Yet, as a <a href="http://digg.com/nichedental" target="_BLANK">dentistry communication specialist</a>, I harrumph at the insolence of these dental marketers! (I am also a dental marketing consultant for online and off, but only when it suits my needs. Or in this case, when it separates me from the chaff, I want to be separated from to look better than others but not make me look purposely pompous.
<br />
<br />
<em>So what's this online <strong>versus</strong> off line (mailing/print type) marketing harrumph all about? </em> Do I have a case against its accusation that postcards are not working for <a href="https://twitter.com/drWhiteDentist" target="_BLANK">dentist offices</a> impudence? I do! I do have a case!
<br />
<br />
<img align="right" alt="uniqueness Part2 NDC postcards client_results _testimonial Niche Dental consulting for dentists" src="http://www.nichedental.com/media/image/expressdm/r/r__375x282_uniqueness_Part2_NDC_postcards_client_results_bpk_testimonial_nichedental_dentist_7min_video_67.jpg" title="uniqueness_Part2_NDC_postcards_client_results_bpk_testimonial_nichedental_dentist_7min_video_67" /><strong>In short</strong>, here is my recalcitrant rebuttal:
<br />
<br />
<a href="http://nichedentalcollaborate.com/6952/32822.html" target="_BLANK">Dental postcards</a> work! Just because! That's that!
<br />
<br />
~~ <em>Sadly that doesn't even work with my two teenagers, but if you're a parent, it's worth a try after a long day at work.</em>
<br />
<br />
Therefore, I will run through my list of why <a href="https://twitter.com/nichedental/status/233682238854799361/photo/1">dental postcards</a> work, which is the more professional way to run a marketing firm. As every other marketing firm will explain it online, here are the <strong>TOP FIVE REASONS</strong> <em>yada. yada... </em>Isn't that the way we do it?
<br />
<br />
<em>
</em>
<em>Well, sorry to disappoint you. I only have time for the TOP <strong>THREE</strong> REASONS:
</em><br />
<br />
<strong> Why Dental Postcards </strong>will help dentists attract more patients, and 'reactivate' the current patients.<br />
<ul>
<li> #1 Postcards work!</li>
<li> #2 Because they do!</li>
<li> #3 Because I said so! </li>
</ul>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEpwUPpjkUoeIc-cZ2L4aq79el7lJRfIUEFT47z3-0Ir_L3ZOCqvwq0t5_oqVq9QzG3t16VeJdAQwmZzQuvMhyhGioN6pCJ0-L52E6LqRbvdZmVKtTz6o7ixwbGXhe9ZS0nVWncscon7c/s1600/2nd-revenue-stats-rise_results_testimonial_postcards__dentists_video.jpg" imageanchor="1" style="clear: right; float: left; margin-bottom: 1em; margin-left: 1em;"><img align="left" alt="2nd_revenue_stats_rise_results_testimonial_postcards__dentists_video_border" border="0" height="244" src="http://www.nichedental.com/media/image/expressdm/r/r__325x244_2nd_revenue_stats_rise_results_testimonial_postcards__dentists_video_border.jpg" style="border-bottom-color: rgb(255, 255, 255); border-bottom-style: solid; border-bottom-width: 2px; border-left-color: rgb(255, 255, 255); border-left-style: solid; border-left-width: 2px; border-right-color: rgb(255, 255, 255); border-right-style: solid; border-right-width: 2px; border-top-color: rgb(255, 255, 255); border-top-style: solid; border-top-width: 2px; margin-bottom: 2px; margin-left: 2px; margin-right: 2px; margin-top: 2px;" title="2nd Revenue stats rise - Results Testimonial Postcards dentistry TC Michigan" width="325" /></a> ~ Remember I'm a dental <em>marketing</em> consultant. <em>Oops. I meant to say, I'm a communication... special person. Specialty case. Special, because my mom said so. So there! </em>
<br />
<br />
While this type of <a href="http://nichedentalcollaborate.com/120701.html" target="_BLANK">blogging</a> is mostly a frustrating experience for the reader (even for me most days), it shows the persistence I have for demonstrating to dentists that just because someone said so, does not mean it's so. So when you dentists hear some online marketer –– <em>yada, yada, yada</em> –– don't open wide and swallow.
<br />
<br />
<strong>NOTE</strong>: Effective communication is not about cornering the market in one type of 'technology' or keeping up with the latest cool thing, it's about what actually works.
<br />
<br />
<em><a href="http://www.nichedental.com/strategy/communication/" target="_BLANK">Connective Communication©</a></em> - something I developed* - there was no such thing as Communication before I came along, I threw in Connective 'just because' it creates an alliteration. Yet, this original Communication idea I think I developed first, provides all the elements of what works.<br />
<ul> <img align="right" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh28zLFJcuMLWtdkK-WgZmh_As1GMJgnd2x4r-F0Vc-Q-vj_6t2Yw3EEh_sCbMrqQkWGR2SthYds3YvzyUbmkOkDXrWlJ-ifE6i_iu2WNeWjou5iiB-30fkT11g0NyTa2PdT3Ce4RgwU7o/s320/Connective-Communication_Dentists_Marketing_pi-2-formula-logo-Video_nichedental.jpg" width="275" />
<li> <strong>Improving</strong>: making everything better (as dentists are able, which includes case acceptance, dental websites, branding/logos)</li>
<ul>
</ul>
<li> <strong>Gathering</strong>: new patients (includes online) these are the consumers already looking</li>
<ul>
</ul>
<li> <strong>Creating</strong>: Making Value Important, Activating consumers, reactivating current patients</li>
</ul>
I guess, the ones above are my THREE, which actually form my <em><a href="http://nichedentistry.blogspot.com/2012/07/connective-communication-marketing-3d.html" target="_BLANK">Connective Communication©</a> Approach</em>. But don't think of it from a marketing stuff perspective, think instead of building a systematic matrix of what works.
<br />
<br />
<em>For example</em> in the world of <a href="http://www.geodentist.com/detail/253738/kent-e-white-dds-nashville-dentist.html" target="_BLANK">dentistry</a>, <strong>fluoride</strong> is an amazing 'technology' that is available in two basic forms. <a href="http://www.nidcr.nih.gov/oralhealth/topics/fluoride/thestoryoffluoridation.htm" target="_BLANK">Fluoride is found naturally in wells and underground aquifers</a> or through <a href="http://en.wikipedia.org/wiki/Water_fluoridation" target="_BLANK">public water systems, drinking fountains</a> and such.
<br />
<br />
However, as much great work as it does, too much of it will cause <a href="http://medical-dictionary.thefreedictionary.com/fluorosis" target="_BLANK">teeth to turn brown</a> or what <em>those experts</em> call <a href="http://medical-dictionary.thefreedictionary.com/fluorosis" target="_BLANK">fluorosis</a>**. So don't let online cool-ade-high-tech drunkenness turn your marketing all yucky.
<br />
<br />
Feed the need of all <em>'elements'</em> of communication to get what fills your coffers but is also quite shy of greed.
<br />
<br />
For More Information, here is my <em><a href="http://nichedentalcollaborate.com/9764/6973.html" target="_BLANK">Connective Communication© Case Study</a></em>, it has <a href="http://youtu.be/KuCuuzi4Rhg" target="_BLANK">videos</a>, <a href="http://www.1888pressrelease.com/northwood-dental-37986-company-pr.html" target="_BLANK">client examples</a>, testimonials, and more.
<br />
<br />
<strong> Call Oli Gonsalves</strong> of <em>The Other Office</em>/<a href="http://expressdentalmarketing.com/cosmetic-dentistry-marketing/health40up.html" onclick="" target="_blank">Express Dental Marketing</a>
<br />
<br />
To develop your <a href="https://twitter.com/nichedental/status/231408732821659649/photo/1">postcard campaign</a> or to set up 15 to 30 minute <strong>complimentary</strong> consult with me (Dick Chwalek).
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY8qHyhgn-2spC08ArdCaj5vTzL9AtHclK_ZTQoA_1V-yoRi513VdR7jQUBbnicyd-VNo9cxTFxDPkDy6bEXVY5b-fC-PBHM-Q814fqGyCb2Wg0z3raiGiqaCT48oN1zfOT-K8l6TRv4Y/s1600/2client_results_bpk_testimonial_nichedental-_postcards__dentist_7min_video-5.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY8qHyhgn-2spC08ArdCaj5vTzL9AtHclK_ZTQoA_1V-yoRi513VdR7jQUBbnicyd-VNo9cxTFxDPkDy6bEXVY5b-fC-PBHM-Q814fqGyCb2Wg0z3raiGiqaCT48oN1zfOT-K8l6TRv4Y/s320/2client_results_bpk_testimonial_nichedental-_postcards__dentist_7min_video-5.jpg" width="320" /></a><em>Blog Written, Posted by</em>
<br />
<br />
<strong>Dick Chwalek</strong>
<br />
<br />
<a href="http://www.NicheDental.com/" target="_BLANK">NicheDental.com</a>
<br />
<br />
~ <em><a href="http://www.nichedental.com/strategy/communication/">Dentistry Communication Specialist</a></em>
<br />
<br />
<em>~ <a href="http://www.nichedental.com/consulting/marketing-consulting/">Dental Marketing Consultant</a></em>
<br />
<br />
Dick is also a co-founder and
<br />
<br />
member of the <a href="http://www.northerndentalalliance.com/about/niche-dental/" target="_BLANK">Northern Dental Alliance</a>.
<br />
<br />
<em>Where first was published:</em>
<br />
<br />
<a href="http://nichedentalcollaborate.com/120701.html?entryId=26e553d191528f798a6b0ba672c70810">Direct Mail Postcards Dental Marketing blog</a>.
<br />
<br />
*<em>Truth be told, I was not the person who came up with the concept/word Communication. It was my great great great...</em>
<br />
<br />
<em> **(Please, no </em>fluoridation-is-dangerous<em> comments. I work with big pharma, and am guided by blue helmeted govt types, so I am not interested in and weary of <a href="http://en.wikipedia.org/wiki/Water_fluoridation_controversy" target="_BLANK">fluoride conspiracy leeries or queries.</a></em>
<br />
<br />
Also published on <a href="http://www.nichedental.com/articles/2012/07/16/Blogging-Consultants-Wink-Nudge-Effect-NDC-Direct-Mail-Postcards-Work/">NicheDental.com</a>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com2tag:blogger.com,1999:blog-8642789582940607735.post-81483787985512315362012-06-18T06:30:00.000-07:002012-06-18T06:30:03.700-07:00Powerfully Personalized Dental Postcards MarketingThere are many ways for dentists to market their dental services. Direct mail like postcards and other mailers, have a huge advantage over other forms of communication. It is much more likely to be seen, reviewed, and touched by your target audience!<br />
<h3>
Express Dental takes direct mail to an ADVANCED level with...</h3>
• Powerfully Personalized <br />
• Targeted Concepts <br />
• Turnkey Implementation <br />
• Fast Turnaround <br />
• Consistent Simplicity <br />
• Expertise Underneath<br />
<h3>
<a href="http://www.expressdentalmarketing.com/article1.html">Powerfully Personalized</a></h3>
Personalization is what sets us apart from almost every other dental direct mailer. Utilizing variable digital printing each recipient of your mailings will see their name prominently displayed throughout the piece and “within” the design. Combined with Express Dental’s creative concepts and deep dental marketing expertise, this powerful form of one-to-one communication will significantly enhance the influence dynamic. <br />
<br />
Rather than making the consumer feel like you are just looking for some anonymous consumer, this advanced style of marketing greets each recipient personally. While your competition continues to put forward a cold, impersonal mass marketing impression, take your dental marketing to the next level!<br />
<h3>
The Results Speak For Themselves!</h3>
-- As much as a... <br />
<br />
• 44% Response Improvement by adding recipient’s name to the printed page (not current occupant)* <br />
• 135% Response Improvement by adding full color to a printed piece* <br />
• 500% Response Improvement by adding recipient’s name, color, and customizing content to interests of recipient* <br />
<br />
<i>*Variable Digital Printing Industry Results provided by Xerox </i><br />
<br />
<i><a href="http://www.expressdentalmarketing.com/article3.html">Click to see Personalized Postcard Presentation/Diagram</a>. </i><br />
<br />
<b>NOTE</b>: Express Dental personalized postcard direct mail fees include all printing and mailing costs including postage. Other direct mailers often add fees after you are drawn in by their stripped down priced promotions.<br />
<h3>
<b>Express Dental fees include all these items:</b></h3>
• Complete Personalization <br />
• Full Color BOTH Sides... <br />
-- Some printing promotions offering only full color front, and ONLY black ink on back <br />
• 110-LB High Quality Paper <br />
• Digital Addressing <br />
• All Postal Paper Work <br />
• Zip Code and Carrier Route Sorting <br />
• Delivery to the Post Office <br />
• Targeted Mailing list... <br />
-- The right lead list can improve your response 60% to 70%. <br />
<br />
<b>REVIEW: Variable Printing Dental Marketing White Paper </b><br />
<br />
<div style="text-align: center;">
<i>Get Personal with Your Desired Audience Now</i></div>
<div style="text-align: center;">
<b>CALL 800.517.5563</b> • <a href="http://www.expressdentalmarketing.com/contactus.html">Email Contact Express Dental Marketing</a></div>
<h3>
Targeted Concepts</h3>
There are many places online where you can get “dental postcards” –– from cheapo and flimsy to very dull and uninspiring. Express Dental raises the bar on creativity with superior consumer relevance.
<br />
<br />
Consumers, whether currently seeing a dentist or needing to see a dentist, want to know things have changed since they first visited the sterile and often fear laden dental office of their childhood. They want for themselves and/or their children something better, refreshing, and focused on all their dental health needs. They want dental visits to be comfortable and convenient. They want cosmetic dentistry and orthodontic solutions when they want them. They want to go to a dentist that “gets it” when it comes to what they expect, need, and want!
<br />
<br />
Most importantly, Express Dental understands many consumers are putting off visits to the dentist for entrenched reasons. Denial of need, procrastination and low value perceptions are significant dental health compliance obstacles, but the consumer will not begin to overcome them without a message targeted to dispel their out-dated impressions. Whether they have a toothache or are aching for a straighter, whiter smile, Express Dental offers a steady hand with advanced creativity.
<br />
<br />
Remember a high value, targeted consumer lead list can improve your dental mailing response by 60% to 70%. Trust Express Dental to develop your list to fit your desired audience, which is already included in our pricing.
<br />
<br />
Take your dental marketing to a much higher level of consumer relevancy with pinpoint accuracy.
<br />
<br />
<div style="text-align: center;">
<i>Target New Revenues Now</i></div>
<div style="text-align: center;">
<b>CALL 800.517.5563</b> • <a href="http://www.expressdentalmarketing.com/contactus.html">Email Contact Express Dental Marketing</a></div>
<span class="Apple-style-span" style="font-size: 19px; font-weight: bold;"><br /></span><br />
<span class="Apple-style-span" style="font-size: 19px; font-weight: bold;">Turnkey Implementation</span><br />
<br />
Plain and simple: You provide the campaign and financial parameters along with your practice information and photos/images. Express Dental Marketing does the rest.
<br />
<br />
Saving time and management headaches are major objectives when running a dental practice, whether as a sole proprietor or a multi-doctor, multi-location group. Express Dental Marketing has created a system that turns new patient acquisition into five easy steps.<br />
<br />
<ul>
<li>Fill out order form</li>
<li>Provide your information</li>
<li>Make payment</li>
<li>Approve the final product</li>
<li>Answer many NEW PATIENT calls!</li>
</ul>
<br />
<div style="text-align: center;">
<i><b>Turn</b> the Key Now for More Patients</i></div>
<div style="text-align: center;">
<b>CALL 800.517.5563</b> • <a href="http://www.expressdentalmarketing.com/contactus.html">Email Contact Express Dental Marketing</a></div>
<div style="text-align: center;">
<br /></div>
Fast Turnaround <br />
<br />
I need more patients fast! The dentist or orthodontist with this request has located the ultimate source for their dilemma. Express Dental Marketing can put patients in your practice within as little as three weeks! <br />
<br />
Choose targeted, creative, and effective advanced dental marketing, direct mail designs in minutes. Express Dental compiles your information and prints in a matter of days. Within a few weeks you are seeing new patients and racking up more revenues.
<br />
<br />
<div style="text-align: center;">
<span class="Apple-style-span"><i>Turn Up The Volume on Revenues Fast</i></span></div>
<div style="text-align: center;">
<b>CALL 800.517.5563</b><span class="Apple-style-span"> • </span><a href="http://www.expressdentalmarketing.com/contactus.html">Email Contact Express Dental Marketing</a></div>
<br />
Consistent Simplicity
<br />
<br />
Consistency is as close as you can get to a marketing sure thing. Consumers have a lot of decisions. Families, adults, teenagers, young and old, men and women all prioritize. Making dentistry a higher priority in their lives requires a consistent presence.
<br />
<br />
Express Dental direct mail is like the Yellow Pages with a personal valet that provides effective reminders about what can be done to improve dental health and smile appearance. This personalized, proactive, high quality, “how about now” approach is the simplest way to reach the harried, waiting-for-a-better solution dental consumer.
<br />
<br />
<div style="text-align: center;">
<span class="Apple-style-span"><i>Simplify Consistent Marketing Revenues</i></span></div>
<div style="text-align: center;">
<b>CALL 800.517.5563</b> • <a href="http://www.expressdentalmarketing.com/contactus.html">Email Contact Express Dental Marketing</a></div>
<h3>
Expertise Underneath</h3>
There are postcard printers with dental “themed” cards. There are direct mailers with a few dental “designs”. There are marketers with some generic “tooth brushing” and “apple a day” images. In contrast, Express Dental Marketing has a deep foundation in dental consumer communication strategies.
<br />
<br />
What will family dentists, cosmetic dentists, and orthodontist specialists get from this substantial foundation of dental marketing expertise? These dental practitioners will get complete-effect marketing products that target:<br />
<br />
<ul>
<li>Their most desired patient group. Plus...</li>
<li>The fence sitting (waiting till my dental health gets very bad) consumer</li>
<li>Is there a dentist that understands my fears consumer</li>
<li>The “Show me the value” dental skeptic</li>
<li>The “Wow me with something cool” consumer</li>
<li>The mom, dad, parents who want the best for their families</li>
</ul>
<br />
Dental marketing consultant Dick Chwalek of Niche Dental and NicheDental.com provides the expertise for the Express Dental personalized direct mail concept. Dick also provides custom writing when requested by Express Dental clients/dentists.
<br />
<br />
<div style="text-align: center;">
<span class="Apple-style-span"><i>For Marketing with Dental Expertise Built-in</i></span></div>
<div style="text-align: center;">
<b>CALL 800.517.5563</b> • <a href="http://www.expressdentalmarketing.com/contactus.html">Email Contact Express Dental Marketing</a></div>
<div style="text-align: center;">
<br /></div>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-8642789582940607735.post-61253498108803586842012-06-06T10:38:00.001-07:002012-06-18T11:11:18.821-07:00For Dentists Who Require Better Marketing: Seven Sure Sailing Strategies<a href="http://3.bp.blogspot.com/-kWfDurAgeaI/T8-NqJm-YhI/AAAAAAAAAcc/jaPYlZW7N9Y/s1600/NicheDental-brochure-inside-sailing-only.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="282" src="http://3.bp.blogspot.com/-kWfDurAgeaI/T8-NqJm-YhI/AAAAAAAAAcc/jaPYlZW7N9Y/s320/NicheDental-brochure-inside-sailing-only.jpg" width="320" /></a>Everyone wants a solution that sets sail successfully the first time. Most dentists have just skirted around the edges of marketing. Actually that is what most businesses do.<br />
<br />
<i>Unfortunately</i>, at some point the winds change and luck, location (cubed), and trial and error are no longer on their side. <br />
<br />
A strong, consistent, proactive communication strategy is the only way to sail on these rough seas. <br />
<br />
Here are seven <a href="http://www.nichedental.com/strategy/">dental marketing strategies</a> that will completely unfurl your sales!<br />
<br />
<strong>1) Right Your Dental Website</strong><br />
<br />
Most dental websites are listing in a generic Internet sea. Lots of dental services are written about but little or no real human warmth can be found in this frigid North Sea of uninspired content. <br />
<br />
Write, write, and write to right your website. With all the sites out there now, you need to say dentistry with real people in mind. Your <a href="http://www.theperipheralvision.com/online">dental web site</a> content should be worth knowing about rather than just floating out there like a buoy without a real-life perspective mooring.<br />
<br />
<strong>2) Sales Made Faster With <a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/health40up.html">Dental Direct Mail</a></strong><br />
<br />
Communicating effectively often requires someone to take the lead. Direct mail gets out in front faster than almost anything you can do. Dental practices that want more than galley leftovers need to mutiny against generic marketing and take the fight for hearts and minds to the home front and mailbox.<br />
<br />
Nothing else is as local, as targeted or as proactive. Rather than waiting for consumers like all other marketing it goes right to the head of household and says, “Look at me, why wait, you need it now!” You need to say it the right way and with an eye on building value. But you can use <a href="http://www.expressdentalmarketing.com/article5.html">dental postcards</a>; a brochure-mailer or whatever works best for your dentistry brand. Direct mail puts significant wind in the sales of your Internet strategy as well.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-eKgjch-tAa0/T8-OndNziwI/AAAAAAAAAck/xgiUhjAqDB8/s1600/cropv1_Sell+Sheet+CS+2009_version_expressDM_oliver.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="256" src="http://2.bp.blogspot.com/-eKgjch-tAa0/T8-OndNziwI/AAAAAAAAAck/xgiUhjAqDB8/s400/cropv1_Sell+Sheet+CS+2009_version_expressDM_oliver.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span class="Apple-style-span" style="color: #444444; font-size: small;">www.</span><span class="Apple-style-span" style="color: #660000; font-size: small;">E</span><span class="Apple-style-span" style="color: #bf9000; font-size: small;">xpress</span><span class="Apple-style-span" style="color: #660000; font-size: small;">D</span><span class="Apple-style-span" style="color: #bf9000; font-size: small;">ental</span><span class="Apple-style-span" style="color: #660000; font-size: small;">M</span><span class="Apple-style-span" style="color: #bf9000; font-size: small;">arketing</span><span class="Apple-style-span" style="color: #444444; font-size: small;">.com</span></b></td></tr>
</tbody></table>
<br />
<strong>3) Gain Supremacy of The Online Seas for Your <a href="http://www.nichedental.com/articles/2012/06/06/MN-Alliance-Introduces-Newest-Member-Practice-Management-Consultant-Gayle-Christensen/">Dental Practice</a></strong><br />
<br />
Web surfers are searching for exactly what you offer. Whether its dental implants or porcelain veneers, smile makeovers or advanced cosmetic dentistry, you can be the one with the phone calls, new patients, and revenue booty. Even in dangerous economic waters, it is possible to sale well.<br />
<br />
This is not brute force online advertising. It’s a niche strategy for the dental practice that wants patients who are ready to buy what they offer. No longer haggle about price. Say heave ho to the dental insurance anchor. Start steering your online strategy toward your higher-lever services and the consumers who will pay for them in a good and not so good economy.<br />
<br />
<strong>4) Define Your <a href="http://www.nichedental.com/strategy/case-studies/">Dental Niche</a> Rather Than Being A Dentistry Parrot</strong><br />
<br />
If you say the same things every other dentist is saying, you will be like a parrot on a creativity lacking, dental marketing pirate shoulder that’s squawking and hawking the same thing. Instead, say less about dental services and focus more on your dental expertise. <br />
<br />
Consumers will never see the value in your expertise if you hoist the same flag (grocery list of dental services) your competition does. <br />
<br />
<strong>5) Real <a href="http://www.northerndentalalliance.com/articles/2012/05/21/Branding-Dentists-Offices-More-Than-Logos-design/">Dental Branding</a> Halts The Plank Walk To Irrelevance</strong><br />
<br />
First, dental logos are not brands. They are brand elements. Completely transform your brand like you want your patients to transform their smiles. Otherwise Davy Jones’ Locker is ready to swallow your sales numbers.<br />
<br />
You no longer work on teeth. Currently, consumers see teeth in your brand when price, low value, and dental insurance are still magnets in their compass. With effective brand development, the consumer will know you see THEM. Then the focus is not on their teeth, which have less value to them. They are not their teeth, their mouths or even their smiles.<br />
<br />
Create a brand around your dentistry expertise and the value you offer PEOPLE. Tooth and toothbrush logos, half off whitening coupons and the like are grounds for plank walking in this tight market. Quit degrading your value. Branding prevents dental expertise irrelevance.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-aQ7VIZiztf8/T8-PyDM-uqI/AAAAAAAAAcs/Kn_zLBqqkVI/s1600/TPV-designed_Renstrom-LabProgram-FRONT_BigPostcards-Mailed-Express-Dental-Marketing-crop.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="http://1.bp.blogspot.com/-aQ7VIZiztf8/T8-PyDM-uqI/AAAAAAAAAcs/Kn_zLBqqkVI/s400/TPV-designed_Renstrom-LabProgram-FRONT_BigPostcards-Mailed-Express-Dental-Marketing-crop.jpg" width="370" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-size: small;"><b><i>End the Waiting; <span class="Apple-style-span" style="color: #0b5394;">Set Sales Higher!</span></i></b></span></td></tr>
</tbody></table>
<br />
<strong>6) Be Unique To Avoid Being Set Adrift in a Dentist Without Differentiation Dinghy</strong><br />
<br />
The market has gotten crowded with “we do dental care like that too” competitors. Sameness will sink almost every communication ship you set sail in with the today’s hyper-competition for the consumer’s money. <br />
<br />
Dental insurance reliance takes more profits out with the tide. The low price dentistry sales method is taking on water like mad because it has nowhere to go but down. Taking your dental practice into unique waters is often a calmer experience. The waters are clear, making it easier for consumers to see you, evaluate your value, and start appreciating the worth of your dental expertise.<br />
<strong><br /></strong><br />
<strong>7) Guide Your Marketing Efficiently With A Sturdy Dental Coaching Rudder</strong><br />
<strong><br /></strong><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-FEhcUthtWNU/T8-U-VWsA1I/AAAAAAAAAdI/zCaOFXR-yGM/s1600/niche-dental_videos_results_postcards_work-data-to-prove_v1-101.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="150" src="http://4.bp.blogspot.com/-FEhcUthtWNU/T8-U-VWsA1I/AAAAAAAAAdI/zCaOFXR-yGM/s200/niche-dental_videos_results_postcards_work-data-to-prove_v1-101.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-size: small;">CALL Oli • <b>1.888.380.0020</b></span></td></tr>
</tbody></table>
Why get a <a href="http://www.nichedental.com/consulting/services">dental marketing coach</a>? Actually you can do it all yourself. Like I could voyage into megapascal math and meth mouth makeovers, you could set sail on a masters (and commander) graduate course in dental marketing. Or we can each do what we do best, and I can help you sail to your port of call a whole knot quicker. <br />
<br />
Running your dental practice aground is easy to do if the winds change. Get command of a seaworthy craft with an expertly righted, communication strategy. Of course, it’s always your choice whether you go with an expert or not. Likewise, the consumer has many choices. You need Niche Dental coaching services to give you the helm during dental consults. <br />
<br />
<strong>Niche Dental</strong> helps consumers see YOUR expertise as valid and valuable before they arrive, releasing the knot of objections in case acceptance. Otherwise consumers will continue to open the rum barrel of low value, minimal results, and never-pay-out-of-pocket dentistry. <br />
<br />
Either take this route or invest in my new book and we can make money on these wading-in-low-waters consumers. It will be sold on the <em>All-Generic Dentistry, All The Time</em> cable channel and DentalOverStockOverBoard.com. The book, <strong>Dental Care for Rummies</strong>, makes consumers feel good about low priced, insurance covered, fast-paced, and simplistic solutions dentistry. <br />
<br />
<strong>CONCLUSION: Sailing Your Dental Practice Through a Down Turn This Way and That...</strong><br />
<br />
Wanting a simple solution to your dental marketing dilemma is a natural expectation. But if you think about how the consumer often reacts to anything without a dental insurance life raft, the simple expectation sinks quickly. While there are some “simple” solutions in dentistry and marketing, they often cost more, require more time, or need an expert touch.<br />
<br />
Paying for <a href="http://www.nichedental.com/consulting/dentist-coaching/">dental coaching</a>, spending more for the right marketing, and developing a long term plan makes sense, even now. In an economic downturn, many consumers actually spin the helm toward a counterintuitive bearing. They start looking for value, wanting more bang for their doubloon. It’s counterintuitive because expensive purchases are not removed from the table. The value treasure chest is still very full for many consumers, especially the 77 million baby boomers who need more dentistry.<br />
<br />
Promoting your expertise in higher-level dental treatment will standout. Consumers will notice because everyone else will be retreating to cheap and cheaper marketing waters. Fly the flag of the low priced pirate dental marketer and see your frigate get hit with the cannons of low profit and work your butt off dentistry. Avoid the low value services bottleneck; catch the wind a change in direction provides.<br />
<br />
If you are not ready to string me up on the mizzen because of all my sailing references, call me to discuss your dental marketing needs. Then we can get everything shipshape in a matter of few nautical miles.<br />
<br />
Call Niche Dental <i>Co-consultant</i> <b>Oli</b> Gonsalves at <b>Express Dental Marketing</b> to get started:<br />
<br />
<div style="text-align: center;">
<span class="Apple-style-span" style="font-size: x-large;"><b>1.888.380.0020</b></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-Him_sgJBWtA/T8-RtCED1DI/AAAAAAAAAc8/r_cn6G4Bv0c/s1600/niche-dental_videos_postcards_dentistry_see-differently_1_call-oli.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://4.bp.blogspot.com/-Him_sgJBWtA/T8-RtCED1DI/AAAAAAAAAc8/r_cn6G4Bv0c/s320/niche-dental_videos_postcards_dentistry_see-differently_1_call-oli.jpg" width="320" /></a></div>
<br />
Written, Revised and Posted by<br />
Dick Chwalek<br />
<a href="http://NicheDental.com/">NicheDental.com</a><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-E-wExVaNHDE/T8-Qk_gku0I/AAAAAAAAAc0/T6lxQBvUNY4/s1600/Dental+Marketing-NDC_image-pi-2-formula-logo3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-E-wExVaNHDE/T8-Qk_gku0I/AAAAAAAAAc0/T6lxQBvUNY4/s320/Dental+Marketing-NDC_image-pi-2-formula-logo3.jpg" width="264" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
Original Version Posted at</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.articlesbase.com/marketing-tips-articles/dental-marketing-seven-sure-sailing-strategies-379661.html">ArticlesBase.com</a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
Original <a href="http://www.nichedental.com/articles/2009/04/08/7-sure-sailing-cosmetic-dentistry-marketing/">NicheDental.com version</a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.merchantcircle.com/blogs/Niche.Dental.866-453-1026/2012/6/Dentists-Set-Sales-Soaring-7-Surefire-Dental-Marketing-Strategies/914071">Blogged about Seven Sure Sailing Dental Marketing Tips Here</a></div>
<br />
<div style="text-align: center;">
<a href="http://nichedentalcollaborate.com/120701.html?entryId=324bb2d98146231869a0b1a1f0ee6f9e">Postcards Blogged on NicheDentalCollaborate.com</a></div>
<br />Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com6tag:blogger.com,1999:blog-8642789582940607735.post-77881592845548952532012-05-25T13:42:00.000-07:002012-05-25T13:55:05.436-07:00The POWER of Unique Dental Marketing<br />
<table border="0" bordercolor="#FFFFFF" cellpadding="5" cellspacing="2" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-weight: bold;"><tbody>
<tr><th "="" class="slogan1" colspan="2" scope="row" slogan1="slogan1" style="background-color: #ffb515; font-family: 'Times New Roman', Times, serif; font-size: 24px; font-style: normal; font-weight: normal; text-align: center;"><strong><span class="Apple-style-span" style="color: #cccccc;"> </span><span class="Apple-style-span" style="color: #666666;">Dental Marketing</span><span class="Apple-style-span" style="color: #cccccc;"> </span><span class="Apple-style-span" style="color: white;">WHITE </span><span class="Apple-style-span" style="color: #666666;">Paper</span></strong></th></tr>
<tr><td aligh="top" align="left" class="bluetext" heigth="50%" scope="row" style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font: normal normal bold 12px/normal Verdana, Arial, Helvetica, sans-serif; padding-left: 5px; padding-right: 10px; text-decoration: none;" valign="top" width="50%"><div class="style3" style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: normal; text-align: left; text-decoration: none;">
<span class="Apple-style-span" style="font-size: 12px;"><em>Too many choices: </em>the biggest issue affecting new dentistry patient growth and dental care upgrades. This consumer tsunami of many choices is also constrained by 'available' income and appreciation for financing those choices. </span></div>
<div class="style3" style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: normal; text-align: left; text-decoration: none;">
<span class="Apple-style-span" style="font-size: 12px;"><br /></span></div>
<div class="style3" style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: normal; text-align: left; text-decoration: none;">
<span class="Apple-style-span" style="font-size: 12px;">Dentistry also attaches the weight of three denial, procrastination, and treatment fear. It gets to be a big wave of waiving their right to better oral health, wavering and waving as they pass by...</span></div>
<div class="style3" style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 18px; font-style: normal; font-weight: normal; text-align: left; text-decoration: none;">
<span class="Apple-style-span" style="font-size: 12px;"><br /></span></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
The best dental marketing overcomes the barrier of inaction and non-acceptance, while positioning the choice of “more dentistry” much higher!</div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="font-weight: 200; margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.expressdentalmarketing.com/images/1073-Expanded.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="210" src="http://www.expressdentalmarketing.com/images/1073-Expanded.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><b>Expect Lake Effect Dentistry</b></i></td></tr>
</tbody></table>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
Personalized direct mail provides a level of uniqueness that successfully engages the dental consumer. Traditional direct mail is like someone driving the down street in your neighborhood with a loudspeaker promoting your dental services. Whereas personalized dental postcards are like someone coming right to your door, knocking on it, and gently speaking your name when you open it.</div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
This immediate, relationship building aspect of personalized direct mail puts Express Dental Marketing in a unique position to boost your case acceptance and new patient growth.</div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
Express Dental Marketing has various levels of personalized direct mail to start a dental-health-improving conversation with your patients and/or community. By targeting three different dental service niches, Express Dental is able to give almost any practice an instant and uniquely powerful presence in the lives of their patients and community.</div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
Dentists who want to attract new families and improve internal communication, but also have an interest in promoting their cosmetic dentistry services have a complete suite of products in our <a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/allages.html">Family Dentistry</a> series.<br />
<br />
Dental practices that are more interested in attracting adult patients for restorative and cosmetic dentistry, and improving case acceptance with current patients will find exceptional designs and concepts in our <a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html">Cosmetic Dentistry</a> series.</div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="font-weight: 200; margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.expressdentalmarketing.com/images/1079-Th.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://www.expressdentalmarketing.com/images/1079-Th.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>Sit Back, Relax... Oral Health</i></b></td></tr>
</tbody></table>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
Orthodontists will also find exceptional personalized orthodontic marketing products and complete campaigns to become the leader in their community. The Express Dental Marketing <a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/childrenonly.html">orthodontic specialists</a> series highly targets this demographic – from Invisalign® clear braces to comprehensive orthodontic treatment.<br />
<br />
Express Dental Marketing offers two general personalized direct mail strategies: public and current patient. There are two ways to use the service - one-time, event driven occasions or a consistent, throughout the year campaign.</div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
Some dental practices want to turn things around quickly and need a significant infusion of new patients. This includes startup or established practices. They would want to at the very least utilize the New Patient Booster series.<br />
<br /></div>
<h3 style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: bold; text-decoration: none;">
NEW PATIENT BOOSTER</h3>
<div>
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/health3040.html">Cosmetic Dentistry – New Patient Booster Postcards</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/allages.html">Family Dentistry - New Patient Booster Postcards</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/allages.html">Orthodontic Specialist – New Patient Booster Postcards</a><br />
<br />
<br />
However, if you have an established practice with a large patient base that could be more productive from a dental treatment and/or a referral perspective, the Relationship Builders and Referral Reminders are the perfect choice to greatly enhance their internal revenue-generating network.<br />
<br /></div>
<h3 style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: bold; text-decoration: none;">
RELATIONSHIP BUILDERS – PERSONALIZED POSTCARDS</h3>
<div>
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/confidence.html">Orthodontic Specialist – Relationship Builders</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/universal.html">Cosmetic Dentistry – Relationship Builders</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/familyhome.html">Family Dentistry – Relationship Builders</a><br />
<br /></div>
<h3 style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: bold; text-decoration: none;">
REFERRAL REMINDERS – PERSONALIZED CARDS WITH ENVELOPES</h3>
<div>
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/referralreminder.html">Cosmetic Dentistry – Referral Reminders</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/referralremind.html">Family Dentistry – Referral Reminders</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/referralreminder.html">Orthodontic Specialists – Referral Reminders</a><br />
<br />
<br />
As a complement to your external campaign to attract new patients or as a substitute for the New Patient Booster is the New Mover Developers. This targets the latest movers and new residents in your area. </div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
These creative personalized concepts will put your practice out in front of the competition while encouraging families to make proactive decisions about their dental care.</div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="font-weight: 200; margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.expressdentalmarketing.com/images/1049-Expanded.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="210" src="http://www.expressdentalmarketing.com/images/1049-Expanded.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>Advanced Cosmetic Dentistry</i></b></td></tr>
</tbody></table>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<span class="Apple-style-span" style="font-weight: bold;"><br /></span><br />
<span class="Apple-style-span" style="font-weight: bold;">NEW MOVER DEVELOPERS</span><br />
<span class="Apple-style-span" style="font-weight: bold;"><br /></span></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/newmover1.html">Cosmetic Dentistry – New Mover Developers</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/newmover1.html">Family Dentistry – New Mover Developers</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/newmover1.html">Orthodontic Specialists – New Mover Developers</a><br />
<br />
<br />
While consistent, throughout the year campaigns (noted above) will have the most dramatic effect on revenue generation, Express Dental Marketing can provide your practice with superior value and response with special event and occasion marketing products.</div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
The most unique product offered by Express Dental Marketing is the Open House Invitation, which can be used for many events such as a new building open house, new doctor, or something more specific like an Invisalign one-day event or to promote a new technique or dental technology like Lumineers or CEREC one-day crowns.<br />
<br /></div>
<h3 style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: bold; text-decoration: none;">
PERSONALIZED OPEN HOUSE INVITATIONS and SPECIAL EVENT POSTCARDS</h3>
<div>
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/openhouse.html">Orthodontic Specialists – Special Event Postcards</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/openhouse.html">Cosmetic Dentistry – Special Event Postcards</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/openhouse.html">Family Dentistry – Special Event Postcards</a><br />
<br />
Finally, Express Dental Marketing is able to personalize your holiday greeting cards and send out birthday cards to patients throughout the year. These marketing strategies allow dentists to find out about the power of personalized dental direct mail and then build up as they see its powerful results.<br />
<br /></div>
<h3 style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: bold; text-decoration: none;">
PERSONALIZED HOLIDAY CARDS</h3>
<div>
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/holidaycards.html">Family Dentistry – Holiday Postcards</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/holidaycards.html">Cosmetic Dentistry – Holiday Postcards </a><br />
<br />
<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/holidaycards.html">Orthodontic Specialists – Holiday Postcards</a><br />
<br /></div>
<h3 style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: bold; text-decoration: none;">
PERSONALIZED BIRTHDAY CARDS</h3>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/birthdaycards.html">Family Dentistry – Birthday Postcards</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/birthdaycards.html">Orthodontic Specialists – Birthday Postcards</a><br />
<br />
<a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/birthdaycards.html">Cosmetic Dentistry – Birthday Postcards</a></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.expressdentalmarketing.com/images/1074-Th.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://www.expressdentalmarketing.com/images/1074-Th.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Start Smile Like You Mean It!</td></tr>
</tbody></table>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
Express Dental Marketing will set your dental or orthodontic practice apart. The uniqueness of personalization can overcome procrastination, dental fear, and dental health denial.</div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
It will put dental care squarely on the map of the most worthwhile choices the consumer can make (now rather than later or never). You can wait by the sidelines for your next patient or get out there and make the best case for the choices you provide.</div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<br /></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<em>Sincerely, Dick Chwalek – Niche Dental President</em></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<em> – of <a href="http://www.nichedental.com/" target="_blank">NicheDental.com</a> and co-creator of the Express Dental Marketing system.</em></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-weight: normal; text-decoration: none;">
<em><br /></em></div>
<div style="color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; text-decoration: none;">
<em>Also Posted Here: <a href="http://www.expressdentalmarketing.com/article4.html" style="font-weight: normal;">Unique Power of Dental Marketing</a></em></div>
</td></tr>
</tbody></table>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com6tag:blogger.com,1999:blog-8642789582940607735.post-64013641747736780712012-01-11T06:59:00.000-08:002012-01-11T07:08:38.577-08:00Postcards Work-Specifically-Powerfully-Succinctly for Dental Offices-Dentists-Dentistry<i>The following dental marketing blog/article is formatted & written in a style that may challenge readers who are partial to concise and self contained concepts.</i><br />
<div style="text-align: center;">
<i><br /></i></div>
<div style="text-align: center;">
<i>For Specific Questions About <a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/health40up.html">Dental Marketing Postcards</a>, </i></div>
<div style="text-align: center;">
<i><a href="http://www.ExpressDentalMarketing.com/">Visit ExpressDentalMarketing.com </a></i></div>
<div style="text-align: center;">
<i>or Call Oliver Gonsalves @Number Below.</i></div>
<i><br /></i><br />
<em><strong><span class="Apple-style-span" style="font-size: x-large;">Why?</span></strong></em><br />
<em><strong><br /></strong></em><br />
The point I am making requires a discerning rethinking of communication in reference to dentistry. Unpacking the dental care prioritization riddle is NOT found in “Secret” Dental Marketing Reports! <br />
<em>And, why would anyone <b>hide</b> a solution from dentists, which would help improve dental health in their community?</em><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-bHZnoiVjO-A/Tw2hIa-8zbI/AAAAAAAAAS4/4mNxXFbQVJk/s1600/888-number_expressdm-marketing-postcards-direct-mailings_call-oli.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-bHZnoiVjO-A/Tw2hIa-8zbI/AAAAAAAAAS4/4mNxXFbQVJk/s1600/888-number_expressdm-marketing-postcards-direct-mailings_call-oli.jpg" /></a></div>
<br />
Developing a system to compensate for the ‘reality of where consumers/patients and dentists’ are required deep research, analysis of actual results, long term perspective (years) and finally, a societally reflective reality check.<br />
<br />
<strong>This was done </strong>to determine how all past/current marketing tactics and communication approaches influence dentists and consumers: <em>positively and negatively.</em><br />
<em><br /></em><br />
Using the researched data developed, I created a system that does not, like too much of the dentistry focused marketing, ‘paint over’ what was/is and will be ‘wrong’ with the communication environment.<br />
<strong>Unless</strong> ‘ALL the real issues’ are confronted and the system/solution is fully developed - not slapped together - the <a href="http://seniorjournal.com/NEWS/Health/2007/7-11-09-NewReportShows.htm" target="_blank" title="">dearth of benefits from dental marketing</a> will continue to lag (harming public, economic and office health) whether we are in tough economic times or not. (<a href="http://seniorjournal.com/NEWS/Health/2007/7-11-09-NewReportShows.htm" target="_blank" title="">SeniorJournal.com</a>)<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-7HPo2cj0tUI/Tw2hLdzYIKI/AAAAAAAAATA/aLc1-DpMtBs/s1600/dentists_drklym-michigan_connective-communication-logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-7HPo2cj0tUI/Tw2hLdzYIKI/AAAAAAAAATA/aLc1-DpMtBs/s1600/dentists_drklym-michigan_connective-communication-logo.jpg" /></a></div>
<br />
<strong>Skimming</strong> the <em>shiny objects</em> from the marketing goodie tray is a symptom – but also a major contributor to the flat lining or worse of dentistry acceptance and value prioritization. While ‘good skimming’ will show results – it merely masks the problems underneath: value stays low or does little to move consumers forward.<br />
<br />
Like <em>flossing and brushing</em> can only do so much if someone is more ‘predisposed’ to periodontal disease than the above average person, marketing done slapdash that moves one step ahead - will then move 99.5% back.<br />
<br />
<strong><em>That said</em></strong>, to make this dentistry communication blog-article somewhat easier to consume I am going to present it in small portions--with a link to the full concept at the end of each section...<br />
<br />
<a href="http://www.nichedental.com/media/image/r/r__375x281_3D_new_dentistry_patients_available_part2of2_formula_logo.jpg"><img alt="" border="0" src="http://www.nichedental.com/media/image/r/r__375x281_3D_new_dentistry_patients_available_part2of2_formula_logo.jpg" style="cursor: hand; cursor: pointer; display: block; height: 281px; margin: 0px auto 10px; text-align: center; width: 375px;" /></a><br />
<strong><span class="Apple-style-span" style="font-size: x-large;">Let’s begin:</span></strong><br />
<strong><span class="Apple-style-span" style="font-size: x-large;"><br /></span></strong><br />
<em><span class="Apple-style-span" style="font-size: large;">First, some...</span></em><br />
<h3>
Dental Word Association:</h3>
<em>Skimp. Skimp. Skimp. </em><em>Minimal. Minimal. Minimal. </em><em>Cheaper. Cheaper. Cheaper. </em><br />
<h3>
Dentistry Priority Digression Questions:</h3>
<em>Any other way to approach it? </em><em>Can I hold off on...? </em><em>I can't see paying that much!</em><br />
<h3>
Dentistry Reductionism Source Discovery:</h3>
<strong><em> Words & Questions Above:</em></strong> Who do these words and statements relate to:<br />
<ul>
<li>= The Public and Patients Value Perspective of Dentistry </li>
<li>= Most Dentists View of/Approach to Marketing</li>
</ul>
<em>Hmmm</em>… <strong>Notice</strong> the <em>similarity</em>? <br />
<strong>Whoa</strong>...! <em>Correlation may just </em><strong><em>Equal</em></strong><em> Causation!</em><br />
<strong>Theorem</strong> = <em>Patients prioritize the value of dentistry as dentists do the value of communicating the priority to patients.</em><br />
<div style="text-align: center;">
<b><span class="Apple-style-span" style="color: #660000;"><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-family: arial;">END OF 1ST</span></span></span></b></div>
<div>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-size: large;"><b><i>Installment</i></b></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-size: large;"><b><i><br /></i></b></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-size: large;"><a href="http://www.nichedental.com/articles/2011/05/19/To-See-More-Patients-Consistently-Imagine-Dentistry-Differently/"><b>Click</b> To Read The Complete </a></span></div>
<div style="text-align: center;">
<i><a href="http://www.nichedental.com/articles/2011/05/19/To-See-More-Patients-Consistently-Imagine-Dentistry-Differently/"><b><span class="Apple-style-span" style="font-size: x-large;">'To See More Patients Consistently...'</span></b><span class="Apple-style-span" style="font-size: x-large;"> Article</span></a></i></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-size: medium;"><i>(On <a href="http://NicheDental.com/">NicheDental.com</a>)</i></span></div>
<div align="CENTER">
<em><b>_______________________________________________</b></em></div>
<div align="CENTER">
<em><b><br /></b></em></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/--UmHh1tlJ7A/Tw2hNYAgsMI/AAAAAAAAATI/9XGVslJ1tlM/s1600/oliver-gonsalves_express-marketing-postcards-results-expert.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/--UmHh1tlJ7A/Tw2hNYAgsMI/AAAAAAAAATI/9XGVslJ1tlM/s1600/oliver-gonsalves_express-marketing-postcards-results-expert.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div align="CENTER">
<em><b>LEARN</b> about <b>New Patient 'Availability' </b></em></div>
<div align="CENTER">
<em><b>and</b> Connective Communication© Results:</em></div>
<div align="CENTER">
<em></em> <strong><a href="http://www.blogger.com/articles/2011/03/24/dentists-new-patients-availability-part-1/" target="" title="">Part One Video</a></strong> & <strong><a href="http://www.blogger.com/articles/2011/05/12/Video2of2-New-Dentists-Patient-Availability/" target="" title="">Part Two Video</a></strong> (of two).</div>
<div align="CENTER">
<div align="CENTER">
<em><b>_______________________________________________</b></em></div>
</div>
<div align="CENTER">
<h2>
<strong>Connective Communication<sup>©</sup></strong> = Dental Marketing</h2>
<h4>
<em>Freed From Generic, Founded on Value, Focused On Success!</em></h4>
<h3>
<span class="Apple-style-span" style="font-weight: normal;"><i><span class="Apple-style-span" style="font-size: large;">To Schedule A Consult</span></i></span></h3>
<h3>
<span class="Apple-style-span" style="font-weight: normal;"><strong><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #000066;">Contact - Niche Dental Liaison</span></span></strong></span></h3>
<strong><span class="Apple-style-span" style="font-size: x-large;">Oli Gonsalves</span></strong><br />
<h2>
<span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="color: #000066;">1+</span></span><span class="Apple-style-span" style="color: #000066;">888.380.0020</span></span></h2>
<a href="mailto:ogonsalves@nichedental.com">Email ogonsalves@nichedental.com</a><em><br /></em><br />
<em><span class="Apple-style-span" style="color: #660000;">Oli can answer many of your questions.</span></em><br />
<div style="text-align: center;">
<em><span class="Apple-style-span" style="color: #660000;">Then set up a meeting with me - depending on your needs/requests</span></em></div>
</div>
<em>Sincerely,</em><br />
<strong><span class="Apple-style-span" style="color: #000066;">Dick Chwalek</span></strong><br />
<ul>
<li><a href="http://www.NicheDental.com/" target="_blank" title="">NicheDental.com</a></li>
<li>Dentist Marketing Coach</li>
<li>Dentistry Communication Consultant</li>
</ul>
</div>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com3tag:blogger.com,1999:blog-8642789582940607735.post-91895771054500586852010-08-26T06:13:00.001-07:002010-08-26T06:46:08.250-07:00Powerfully Punctuated Dental Practice Building<b>33+ New</b> Dental Patients Per Month A Since January 2010! One Dentist. One Concept. One Blowout Year!<div><br /></div><div>Get <b><span class="Apple-style-span" style="color:#006600;">FREE</span></b> Phone Tracking* With your Direct Mail Postcard Campaign. Start building your position with a scalable, flexible, exceptional dental marketing program. </div><div><br /></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.expressdentalmarketing.com/images/1074-Expanded.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 395px; height: 260px;" src="http://www.expressdentalmarketing.com/images/1074-Expanded.jpg" border="0" alt="" /></a></div><div>What's the real truth about advertising - nothing happens without starting something. Communicate, communicate, communicate. That is all dentists need to do. </div><div><br /></div><div>All patients want is what solves their situation/improves their condition. </div><div><br /></div><div>Just show them the way. By saying something today, 2morrow and from here on out. </div><div><br /></div><div>Start with a postcard campaign, add some online advertising, boost your website's value and do something 24/7 obvious. Once consumers 4get, they tend to 4get and then split. </div><div><br /></div><div>See more dental patients, by saying more through good advertising.</div><div><br /></div><div>Whether you...</div><div><ul><li><b>Provide</b> <a href="http://www.northwooddentaltc.com/">cosmetic, implant & endodontic dentistry in Northwest Michigan</a></li><li><b>Perform</b> <a href="http://www.totalconfidencedentistry.com/">tooth saving root canals & dental implant placement in the Philly, PA area</a> </li><li><b>Create</b> <a href="http://www.whitesmiles4life.com/">healthy, white smile makeovers with porcelain veneers and y in Nashville, TN</a></li><li><b>Offer</b> <a href="http://www.yourbocadentist.com/about.html">Invisalign clear 'braces' and preventive family dentistry in Boca South Florida</a></li></ul></div><div>Or anywhere else in the country, <b>Oli</b> @ <a href="http://www.expressdentalmarketing.com/">ExpressDentalMarketing.com</a> can build what you need.</div><div><br /></div><div><b>Like...</b></div><div><ol><li><a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/allages.html">Family Dental Care Marketing Postcards</a></li><li><a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html">Cosmetic Dentistry Direct Mail Postcard Mailers</a></li><li><a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/childrenonly.html">Orthodontists/Orthodontic - Braces Advertising Postcards</a></li></ol></div><div><div><b>MAKE</b> things happen. <b><span class="Apple-style-span" style="color:#006600;">CALL</span></b> <b>Oli</b> <b>Today</b> & <span class="Apple-style-span" style="color:#006600;"><b>GO GREEN in A Big Way$$$!</b></span></div></div><div><span class="Apple-style-span" style="color:#006600;"><b><br /></b></span></div><div><b><span class="Apple-style-span" style="color:#006600;"><span class="Apple-style-span" style="font-size:x-large;">800.517.5563</span></span></b><span class="Apple-tab-span" style="white-space:pre"><b><span class="Apple-style-span" style="color:#006600;"><span class="Apple-style-span" style="font-size:x-large;"> </span></span></b></span></div><div><ul><li><span class="Apple-tab-span" style="white-space:pre">O</span>r Simply Fill out the <a href="http://www.expressdentalmarketing.com/order/orderform.html">Express Dental Marketing order form</a></li></ul></div><div><i>*</i><span class="Apple-tab-span" style="white-space:pre"><i>T</i></span><i>ell Him </i><b><i>Dick</i></b><i> From </i><a href="http://www.nichedental.com/"><b><i>NicheDental.com</i></b></a><i> Referred you & Get the free phone tracking number. </i></div><div><br /></div>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com1tag:blogger.com,1999:blog-8642789582940607735.post-33406058982775467902010-04-15T23:20:00.000-07:002010-04-15T23:59:50.920-07:00Found The Right Dental Marketing Yet?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_a4KFh5QijGs/S8gG7r3ju-I/AAAAAAAAAM0/SjMA4Z6Cs5I/s1600/cosmetic-dentistry-dentists-postcards-mailers-marketing.jpg" style="text-decoration: none;"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 201px;" src="http://4.bp.blogspot.com/_a4KFh5QijGs/S8gG7r3ju-I/AAAAAAAAAM0/SjMA4Z6Cs5I/s400/cosmetic-dentistry-dentists-postcards-mailers-marketing.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5460622170644528098" /></a><a href="http://expressdentalmarketing.com/article6.html">Dental direct mail </a>still provides an essential benefit all other marketing just can't achieve: in your hands, in front of your face and into your mind impact.<div><br /></div><div>Imagine any other dental marketing that guarantees your message will be seen and consumed by at least one head of the household every time it is delivered. Snail mail might be slow and old fashioned, but it DELIVERS!</div><div><br /></div><div>Will it get you 60, 30, 20 or 15 new patients per month? It is really hard to tell. </div><div><br /></div><div>But how many dental patients does it need to produce? Only two or three per thousand postcards mailed to make it pay for itself.</div><div><br /></div><div>These are regular patients who stay with the practice for two plus years - patients who will spend about $2000 over that time period. Spend less than a thousand dollars and make five or 6 thousand dollars - basically 6 to 8 times your investment. </div><div><br /></div><div>And if you target the consumers who best fit your brand (style of practice and service strategy) and develop the creative and possibly an offer to effectively engage them, dentists like you will boost your REVENUE quotient another level. Maybe 15 to 20 times your investment!</div><div><br /></div><div>Okay, this still might not make you a believer. Plus you might be running pretty tight in your office when it comes to having the funds to get started.</div><div><br /></div><div>The solution: <a href="http://www.ExpressDentalMarketing.com/">ExpressDentalMarketing.com</a>. Oli's company offers flexible, scalable and affordable startup plans to make it easy for you to get your dental office postcard advertising campaign underway.</div><div><br /></div><div>Let him know I told you about <a href="http://expressdentalmarketing.com/contactus.html"><b>Express Dental Marketing</b></a> and he will waive his setup fee and I will also throw in a free tracking phone number to help improve your overall marketing strategy. </div><div><br /></div><div>Or you can apply the setup fee towards development of a custom postcard design instead of waiving the fee. Just let Oli know you found out from me and he will contact me to get things moving.</div><div><br /></div><div style="text-align: center;">Otherwise, choose from many designs available and add your logo, photo and back of card content/offer.</div><div style="text-align: center;"><i> NOTE: Setup fee might not cover all the design costs.</i></div><div style="text-align: center;"><i><br /></i></div><div style="text-align: center;"><i><span class="Apple-style-span" style="font-style: normal; "><div>CALL Oli at Express Dental Marketing</div><div><b><span class="Apple-style-span" style="font-size:x-large;">800-517-5563</span></b></div><div><a href="http://www.ExpressDentalMarketing.com./">or visit their website.</a></div></span></i></div><div><br /></div><div><b>General Postcard Design/Content Categories</b></div><div><ul><li><a href="http://expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html">Cosmetic/Esthetic/Restorative/Smile Makeovers Dentistry Postcards Marketing</a></li><li><a href="http://expressdentalmarketing.com/family-dentistry-marketing/allages.html">Family, General, Teens and Pediatric Dentists/Dentistry Postcards Marketing</a></li><li><a href="http://expressdentalmarketing.com/orthodontic-dentistry-marketing/childrenonly.html">Orthodontics, Orthodontists, Invisalign and Braces Postcards Marketing</a></li></ul><div>Sincerely, Dick Chwalek of <b>Niche Dental</b></div><div><a href="http://www.nichedental.com/">Dental Marketing Coach and Dentistry Communication Consultant</a></div><div><br /></div></div><div>For other Dental Marketing Ideas - visit <a href="http://www.nichedentalcollaborate.com/">NicheDentalCollaborate.com</a></div><div><br /></div>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com5tag:blogger.com,1999:blog-8642789582940607735.post-10686922982731287312010-01-26T14:12:00.000-08:002012-10-07T12:16:08.691-07:00Dental Newsletters For Enhanced Public, Patient Marketing<div style="text-align: center;">
<span class="Apple-style-span" style="font-size: large;"><b><span class="Apple-style-span" style="color: #000099;">Introducing</span> Patient </b></span><b><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="color: #3333ff;">+</span></span></b><span class="Apple-style-span" style="font-size: large;"><b> Proactive </b></span></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-size: large;"><b>Dental Practice Newsletters from NDC</b></span></div>
<br />
<a href="http://www.theperipheralvision.com/offline/"><img alt="" border="0" src="http://www.nichedentalcollaborate.com/mediac/400_0/media/78701.jpg" style="cursor: hand; cursor: pointer; display: block; height: 159px; margin: 0px auto 10px; text-align: center; width: 350px;" /></a><br />
Get current and new patients to visit your website. If you are not assertively getting in front of consumers and patients - you will be wrestling over the same, limited number online.<br />
<div>
<br /></div>
<div>
<b><span class="Apple-style-span" style="color: #000099;">Patient + Proactive Newsletters</span></b> are Flexible, Customizable, Scalable and Affordable. It is an advanced way to market your dental office: and CREATE NEW PATIENTS and IMPROVE CASE ACCEPTANCE.<br />
<br />
Communicate effectively and proactively with a direct mail campaign that makes total sense and you many more dollars. Improve Dentistry Case Acceptance, Enhance Retention, Increase Dental Care Referrals and Boost New Patient Numbers!<br />
<br />
Effectively augment your <a href="http://www.facebook.com/NicheDental">Dental Practice Marketing</a> with the <b>NDC Patient + Proactive Newsletters Campaign.</b><br />
<br />
<div style="text-align: center;">
<b><a href="http://www.nichedentalcollaborate.com/77901.html">VIEW Dental Newsletter Sample</a></b></div>
<div style="text-align: center;">
<b><br /></b></div>
<div style="text-align: center;">
To start making your phones ring, </div>
<div style="text-align: center;">
<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #000099;">CALL 800-763-0913.</span></span></b></div>
<div style="text-align: center;">
<br /></div>
<b></b><br />
<div style="text-align: center;">
<b><span class="Apple-style-span" style="font-weight: normal;"><b>For more info</b>, <a href="http://www.nichedentalcollaborate.com/77922.html">click and complete email form</a>.</span></b></div>
</div>
<div>
<span class="Apple-style-span" style="font-size: x-large;"><b><span class="Apple-style-span" style="color: #000099;">CREATE</span></b></span></div>
<div>
<ul>
<li>Smiling Patients</li>
<li>More Patients</li>
<li>Healthier Patients</li>
<li>Loyalty Enhanced Patients</li>
</ul>
</div>
<div>
<b><a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html">Flexible Dental Marketing</a></b><br />
There are TWO campaign types each with FOUR mailings. Choose a quarterly campaign or every four months. Each newsletter mailing will have different stories, which you provide, we provide, or we write for you.<br />
<br />
<b><a href="http://www.theperipheralvision.com/portfolio/direct-mail/">Customizable Dentistry Designs</a></b><br />
To keep costs down, we start with a basic but professional format. Colors and a front photo can be chosen and we add your dental logo and information as part of the basic campaign.<br />
<br />
The basic format is 8.5x11 size - bi-fold and full color printing. Upgrade as you see fit. View Sample - from dentist client.<br />
<br />
You write the content or we can. Basic content can also be provided if preferred.<br />
<br />
<a href="http://www.nichedentalcollaborate.com/77901.html"><b>Scalable Dental Office Advertising</b></a><b><br /></b>Start at any level - grow as you need to. Add new patient household addresses to your list every newsletter mailing.<br />
<br />
Even send to new movers and other high value prospective dental consumers. These mailings are at same per piece cost as your base count. Just add them to your overall list count.<br />
<br />
<b><a href="http://www.nichedentalcollaborate.com/6901.html">Affordable Dentist Promotional Materials</a></b>The NDC dentist office newsletter program is set up to make it possible for more dentists to do the proactive marketing they need to do to improve case acceptance, increase referrals and bring in new patients.<br />
<br />
Providing your own content helps reduce the fee, but writing is provided at a reasonable cost: less if paid up front or within the monthly fee if preferred.<br />
<br /></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-size: large;">Direct Mail Campaigns </span><b><span class="Apple-style-span" style="font-size: large;">Starting</span></b><span class="Apple-style-span" style="font-size: large;"> Under $300 Per Month.</span></div>
<div>
<ul>
<li><i>For A <b><span class="Apple-style-span" style="color: #3333ff;">Limited Time</span></b> - Get A Minimum of 500 Newsletters Sent Postage <b><span class="Apple-style-span" style="color: #3333ff;">FREE</span></b>*</i></li>
<li><i>*Restrictions apply:</i> for details <a href="http://www.nichedentalcollaborate.com/77922.html">Contact Dick at NicheDentalCollaborate.com.</a></li>
</ul>
</div>
<div>
<b><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="color: #000099;">Phone: 1+888.380.0020</span></span></b><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="color: #000099;"><br /></span></span><br />
<ul>
<li><span class="Apple-style-span" style="font-size: x-large;"><span class="Apple-style-span" style="color: #000099;"><span class="Apple-style-span" style="color: black; font-weight: bold;"><span class="Apple-style-span" style="font-size: medium;">OR</span></span></span></span></li>
</ul>
Email: <a href="http://www.nichedentalcollaborate.com/77922.html">Click to access Dental Newsletter Request form</a></div>
<br />
<div>
<div style="text-align: center;">
<b><span class="Apple-style-span" style="color: #000099;"><span class="Apple-style-span" style="font-size: x-large;">Advanced Dental Collaboration</span></span></b></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="color: #333333;"><i>Independent Consultants, Cooperative Success For Dentists</i></span></div>
<div class="p6793" face="arial, helvetica, sans-serif" size="16px" style="background-color: white; color: #000066; text-align: center;">
<b><i><a href="http://www.nichedentalcollaborate.com/6952/index.html">www.NicheDentalCollaborate.com</a></i></b></div>
<div class="p6793" face="arial, helvetica, sans-serif" size="16px" style="background-color: white; color: #000066; text-align: center;">
<b><br /></b></div>
<div class="p6793" face="arial, helvetica, sans-serif" size="16px" style="background-color: white; color: #000066; text-align: center;">
<a href="http://www.nichedentalcollaborate.com/6952/32822.html" style="color: black; text-decoration: underline;" target=""><b>Express DM</b> - Family/Cosmetic Dentist, Orthodontist </a><a href="http://www.nichedentalcollaborate.com/6952/32822.html" style="color: black; text-decoration: underline;" target="">direct mailing service</a><a href="http://www.nichedentalcollaborate.com/6952/32822.html" style="color: black; text-decoration: underline;" target="">s</a></div>
<div class="p6793" face="arial, helvetica, sans-serif" size="16px" style="background-color: white; color: #000066; text-align: center;">
<br /></div>
<div class="p6793" face="arial, helvetica, sans-serif" size="16px" style="background-color: white; color: #000066; text-align: center;">
<a href="http://www.nichedentalcollaborate.com/6952/40901.html" style="color: black; text-decoration: underline;" target=""><i><b>800Response </b>for Dentist Office Advertising Vanity Phone Numbers</i></a><br /><b></b><b><br /></b><a href="http://www.nichedentalcollaborate.com/6952/32801.html" style="color: black; text-decoration: underline;" target=""><b>The Peripheral Vision</b> - Dental Marketing Design, Website Specialists</a><br /><br /><a href="http://www.nichedentalcollaborate.com/6952/43901.html" style="color: black; text-decoration: underline;" target=""><b>EMC</b> Out-of-Home/Outdoor (Billboard) New Dentistry Patient Advertising</a><br /><br /><a href="http://www.nichedentalcollaborate.com/6952/45601.html" style="color: black; text-decoration: underline;" target=""><b>ReachLocal</b> Search PPC Online Advertising Strategies</a></div>
<div class="p6793" face="arial, helvetica, sans-serif" size="16px" style="background-color: white; color: #000066; text-align: center;">
<br /></div>
<div class="p6793" face="arial, helvetica, sans-serif" size="16px" style="background-color: white; color: #000066; text-align: center;">
<a href="http://www.nichedentalcollaborate.com/6952/32843.html" style="color: black; text-decoration: underline;" target=""><b>RATE</b>: Radio And Television Advertising Experts</a></div>
<div class="p6793" face="arial, helvetica, sans-serif" size="16px" style="background-color: white; color: #000066; text-align: center;">
<br /></div>
<div class="p6793" style="background-color: white; color: #000066; font-family: arial, helvetica, sans-serif; font-size: 16px; text-align: center;">
<b>INTERNAL</b></div>
<div class="p6793" style="background-color: white; color: #000066; font-family: arial, helvetica, sans-serif; font-size: 16px; text-align: center;">
<b><br /></b></div>
<div class="p6793" style="background-color: white; color: #000066; font-family: arial, helvetica, sans-serif; font-size: 16px; text-align: center;">
<a href="http://www.nichedentalcollaborate.com/6952/48406.html" style="color: black; text-decoration: underline;" target=""><b>Business Audio Source </b>for Dental Practice messaging/on hold services</a></div>
<div style="text-align: center;">
<span class="Apple-style-span" style="font-family: arial, helvetica, sans-serif;"><br /></span></div>
<div class="p6793" style="background-color: white; color: #000066; font-family: arial, helvetica, sans-serif; font-size: 16px; text-align: center;">
<br /></div>
<div class="p6793" style="background-color: white; color: #000066; font-family: arial, helvetica, sans-serif; font-size: 16px; text-align: center;">
<b>EDUCATION</b></div>
<div class="p6793" style="background-color: white; color: #000066; font-family: arial, helvetica, sans-serif; font-size: 16px; text-align: center;">
<b><br /></b></div>
<div class="p6793" style="background-color: white; color: #000066; font-family: arial, helvetica, sans-serif; font-size: 16px; text-align: center;">
<b><span class="Apple-style-span" style="color: black; font-family: Georgia, serif; font-weight: normal;"></span></b></div>
<b></b><br />
<div class="p6793" style="background-color: white; color: #000066; font-family: arial, helvetica, sans-serif; font-size: 16px; text-align: center;">
<b><a href="http://www.nichedentalcollaborate.com/35401/index.html" style="color: black; text-decoration: underline;" target="">Online/Correspondence Dental, Dentist CE, Education from </a><b><a href="http://www.nichedentalcollaborate.com/35401/index.html" style="color: black; text-decoration: underline;" target="">360Training</a></b></b></div>
</div>
Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com2tag:blogger.com,1999:blog-8642789582940607735.post-6540779711084118642009-10-09T21:15:00.000-07:002010-04-15T23:20:05.311-07:00Dental Marketing In Tough Times<i>Ever tried to haul water up hill in your arms?</i> <a href="http://www.nichedentalcollaborate.com/">Dental marketing</a> in this economy can seem a lot like water slipping through your fingers, slopping over your arms and then running down your legs. However, it does not need to fill up your shoes and cause that squeaky sound as you walk down the hallway.<div><br /></div><div>Communication is the only thing that will change where you are at. People are still buying stuff. They still have money. Many are just waiting for the right time. Dentists just need to be always in conversation with the consumer. Otherwise, opportunities will be missed and dental health will suffer.</div><div><br /></div><div>By not communicating (marketing) in a consistent and proactive manner, dentists will not only miss out on revenues from current and new patients, they will also encourage a decline in oral health. Delay and denial will always keep us from perfection. </div><div><br /></div><div>Dentists cannot sit on their hands or panic during this dramatic shift in our economy. When consumers are stunned by the bright headlights of a down economy, dentists must market and advertise to avoid causing a unhealthy slide in the value consumers place on dental care.</div><div><br /></div><div>Using <a href="http://expressdentalmarketing.com/family-dentistry-marketing/allages.html">direct mail postcards</a> to market your dental office is still one of the most effective ways to get the attention of consumers. Postcards and other mailers have a very high chance of being seen by at least one head of the household.</div><div><br />Orthodontists also should be out there making noise and not holding back. Parents still want the best for their children. Many adults are also looking for something to smile about as well. Whether it is Invisalign or traditional braces, <a href="http://expressdentalmarketing.com/orthodontic-dentistry-marketing/childrenonly.html">orthodontia postcard mailers</a> will get noticed if they are sent to the right consumer.<br /><br /></div><div>Yes, the consumer might "<i>just throw it away</i>" but what other type of marketing can you say they will every time you send it to them. Newspaper, the yellow pages, Google ads, emails, tv/television ads, radio commercials, they all have their place - but none get in the hands and in the faces of at least one head of household each time they are used. </div><div><br /></div><div>The tactile, visual and experiential of <a href="http://expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html">dental postcards</a> (if appropriately targeted, designed and delivered) is without any direct competition. </div><div><br /></div><div>Two or three new patients each month can change the dynamic. Why are you waiting? Get started with your dental direct mail campaign now. </div><div><br /></div><div><b>CALL<br /></b><span class="Apple-style-span" style="font-size:large;"><b><span class="Apple-style-span" style="color:#000066;">800.517.5563<br /></span></b></span></div><div>> Ask For Oli</div><div><br /></div><div><a href="http://expressdentalmarketing.com/index.html"><b>Express Dental Marketing</b><br /></a>Fallbrook, California 92028<br /></div><div><br /></div><div><span class="Apple-style-span" style="font-style: italic; ">Don't wait till your shoes start squeaking. It is much more difficult to make strides in your marketing once that starts to occur.</span></div><div><br /></div><div>Looking for Dental CE courses/credits? Look no further - <a href="http://www.nichedentalcollaborate.com/35401/37301.html">click here</a>.</div><div><br /></div>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com1tag:blogger.com,1999:blog-8642789582940607735.post-24980433285851644792009-07-28T21:41:00.000-07:002012-06-16T10:27:51.892-07:00Dentists Should Know: Proactive Patient Marketing Versus SEO<b>First, the two main </b><a href="http://nichedentalcollaborate.com/6952/32822.html"><b>dental marketing</b></a><b> strategies used by dentists today...</b><br />
<div>
<ol>
<li><b><span class="Apple-style-span" style="color: #cc0000;">Waiting</span> for patients to show up </b></li>
<li><b><span class="Apple-style-span" style="color: #cc0000;">Going out</span> and getting them</b></li>
</ol>
</div>
<div>
Getting out front and making yourself known seems to have the upper hand in many ways on waiting for phone calls.<br />
<br />
<a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/price1.html#"><img alt="" border="0" src="http://www.expressdentalmarketing.com/images/header/Stop%20Waiting%20for%20Patients%20banner.jpg" style="cursor: hand; cursor: pointer; display: block; height: 180px; margin: 0px auto 10px; text-align: center; width: 516px;" /></a><br />
While both <a href="http://www.nichedental.com/news/2008/7/2/website-design-for-dentists/">search engine optimization</a> and direct marketing have value and new patient potential, there are so many more consumers that don’t yet value your expertise or dental services. As you navigate the Internet using search engines, consumers gain very little in the brand, credibility and value-building realm. Whether it is fear of pain or negative perceptions of dentistry, SEO is not likely to change minds or encourage these patients to jump into the mix any earlier.<br />
<br />
Most dentists want enlightened consumers to walk in the door, not those who have no understanding of the value they offer. Tinkering with a search engine strategy might get you more "hits or visits", but it does little to "create" consumers who will accept higher level restorative and esthetic smile makeover recommendations.<br />
<br />
Determining the best way to spend your money, time, and/or overall marketing efforts is vital to your current and future success. In this article I make the case for what should be your first goal: proactive, brand, credibility and value enlightening marketing.<br />
<br />
<a href="http://nichedentalcollaborate.com/6952/24501.html">Search engine marketing</a> is the modern Yellow Pages - while more hyperactive and interactive than their print cousin - they are still sitting on a computer or PDA (the Yellow Pages book sits under the phone) waiting for a participant to click some keys. This is a fairly passive way to market.<br />
<br />
Too many dentists are still waiting for people to think about dentistry and "come to their senses" about their overall dental needs/wants. Then consumers still need to type in the right "keywords" that bring your dental website up in a search. Additionally, no matter what your ranking on Google, Yahoo, and other search engines your listing is always presented right next to your competition.<br />
<br />
Proactive marketing is like grabbing a person by the "communication lapel", and engaging him or her about the value of your dentistry right now! Plus you don’t have to bring your competition along for the ride.<br />
<br />
To get the attention of patients and consumers, and hold it, dentists need to focus on a minimum of THREE types of proactive marketing: high-impact with incentives, consistent and value building.<br />
<br />
<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #000066;">High-Impact Incentive-Infused Marketing</span></span></b>Shaking up the consumer's perspective about dentistry is essential to achieving value enlightenment. Receiving a full-color postcard presenting the comfort, quality and style of your image breaks through the fog of traditional dental beliefs still ingrained in most consumers.<br />
<br />
Most dental marketing is presented in a mind-set that keeps the consumer from upgrading their needs/wants quotient. If dentists want consumers to show up with specific requests that are in line with their highest-level services (with checkbook at the ready), then changing the consumer perspective is required.<br />
<br />
Direct mail, dental marketing postcards are a very effective platform for initiating and reaffirming the excitement and confidence your advanced dentistry offers patients.<br />
<br />
The hectic lives of the dental consumer requires a reduced level of complexity to get through the clutter they are overwhelmed with everyday. A FREE teeth-whitening promotion will add a “call to action” impact to visual impact of the printed postcard itself. Smile whitening is simple to understand and is very low on the anxiety-inducing meter. Plus the word “Free” is a lot easier to understand than quality or even value.<br />
<br />
When you get them in your practice, complexity can be increased and other quality elements discussed. But if they never get to your dental office, your value and quality matter little. Enhancing your dental website rankings with SEO is helpful to building your community presence, but its potential for “activating” uninspired consumers is much less likely.<br />
<br />
Waiting for consumers to get around to it is a very unhealthy stance to take. Without communicating regularly with the public, dentists are basically saying we should stay home and let our dental health decline. So get out there and tell your neighbors what they are missing and how advanced dentistry can change their lives and improve their smiles.<br />
<br />
Review <a href="http://www.nichedental.com/about/express-dental-marketing-for-dentists/">Express Dental Marketing Postcards</a>, which add Personalized Power to the impact of your direct mail campaign.<br />
<br />
• <a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html">Cosmetic/Esthetic Dentistry Personalized Postcards </a><br />
<br />
• <a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/allages.html">Family/Cosmetic Dentistry Personalized Postcards </a><br />
<br />
• <a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/allages.html">Orthodontic/Braces Personalized Postcards</a><br />
<br />
<b><span class="Apple-style-span" style="color: #000066;"><span class="Apple-style-span" style="font-size: large;">Consistent Dental Mailing Campaign</span></span></b>High-impact postcards are powerful ways to interact with the consumer: they are hard to avoid and can be better targeted than more other formats such as print publications, or television and radio.<br />
<br />
Yet, postcards are not magical: they are best used in way that complements the consumer reality. This means continually nudging them to move away from avoidance, delay and denial. Without a consistent postcard campaign, consumers will stick with the habits that have kept them away from the dentist up till this point.<br />
<br />
Also remember that the right, targeted demographic mailing list is very important as well. A consistent postcard campaign sent to those who are most likely to access the services has a very good likelihood of success.<br />
<br />
What dentists should realize is that high-value services are the best ones to focus on in any economy. People who need significant dentistry treatment and/or want a cosmetic smile makeover are looking for the “right dentist” and will pay whatever it takes once they find him or her.<br />
<br />
Rather than wait on the consumer to come around to your way of thinking by happenstance, get in there and make more people healthier today.<br />
<br />
<b><a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/health3040.html">Express Dental Marketing</a></b> has various campaign packages to get you started.<br />
<b><br /></b><br />
<div>
<b>Three, Six and Twelve-Month Dental Postcard Campaigns</b><br />
<b><br /></b><br />
<div>
<span class="Apple-style-span" style="color: #000066;"><b><a href="http://www.expressdentalmarketing.com/images/1078-Expanded.jpg"><img alt="" border="0" src="http://www.expressdentalmarketing.com/images/1078-Expanded.jpg" style="cursor: hand; cursor: pointer; display: block; height: 260px; margin: 0px auto 10px; text-align: center; width: 395px;" /></a></b></span></div>
<div>
<b><span class="Apple-style-span" style="color: #000066;"><span class="Apple-style-span" style="font-size: large;">Value Building Dentistry Mailings</span></span></b>Changing the perceptions the consumer has about dentistry is difficult. That said the likelihood of it happening without communicating at a different level is almost zero. Dental website SEO puts your marketing in the cue of “current” searchers. You want to develop to an even larger cohort - not fight over the same group every other dentist is.<br />
<br />
Value building requires time and context. Postcard marketing presents an idea that will turn more people into patients who will accept your treatment recommendations as well as create more searchers who will see that you are the “right dentist” for them. Over time and through various levels of contextual development people can be encouraged to move ahead with things they might not have ever considered without “putting the value in their hands”.<br />
<br />
Through a consistent campaign of postcard-presented value your patients and consumers in your community will move towards better dental health goals. Giving patients information in the dental office is always limited by time, but more importantly the ability to absorb this information is suspect when they are probably experiencing anxiety in some form.<br />
<br />
Therefore, external marketing is also very helpful because it creates an acceptable environment to more firmly and calmly grasp the value of modern dental treatments. Dental website SEO is part of the mix but does not extend to proactive value building.<br />
<br />
Find out how Express Dental Marketing can build the value of all your dental services from preventive care, cosmetic dentistry, orthodontics, and Invisalign to dental implants and smile makeover veneers.<br />
<ul>
<li><span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.expressdentalmarketing.com/article1.html">The Power of the Personalized Postcard Marketing Approach </a></span></li>
</ul>
</div>
<div>
<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #000066;"><span class="Apple-style-span" style="font-size: large;">Conclusion</span>: </span></span></b></div>
<div>
<b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: #000066;">Start with Proactive Marketing, Then Tackle Website SEO</span></span></b>SEO will put you in line for the same patients your dentist competitor waiting for, which means diminishing returns as more dentists get in the fray. Direct Mail will get you the patients who need more dentistry and are much more ready to accept your treatment recommendations.<br />
<br />
There are many consumers and patients who have given up. They are not candidates for website SEO. If they start hearing about the new comfort elements of modern dentistry or realize how healthy it can be, you boost the potential for much larger gains than your competition.<br />
<br />
Most consumers understand smile whitening, but a lot fewer really know what cosmetic dentistry is. No matter how popular or trendy marketers try to say “Hollywood” Smiles or extreme cosmetic makeover are, people just won’t search for those concepts in large enough numbers to keep the new patient dial rising. These same consumers would call you TODAY if they better understood the health, confidence, tooth conserving, restorative, and long-term value modern dentistry provides.<br />
<br />
A huge portion of the population will continue to avoid your higher-value dental services if you don’t build credibility in various ways. Sitting down at the keyboard or thumb typing “dentist” in a search on their iPhone or BlackBerry is an exciting way to get information, but it does not happen without some kind of initiating activity.<br />
<br />
Having a top ten ranking through search engine optimization will get you those patients who are NOW aware of advanced dentistry value or are desperate for dental care now - but they are only the tip of the iceberg. Proactive marketing has the potential to turn the iceberg upside down.<br />
<br />
Search engines shine for many businesses especially those selling well-understood products and services. They just fall short in their ability to enlighten the "missing" and most prolific group of higher-value consumers who have either put their dentistry on hold or have seen no satisfactory reason so far to engage the dental industry.<br />
<br />
<a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/health40up.html">Dental postcard marketing</a> builds significant potential into your new patient development and current patient production enhancement plans.<br />
<br />
Talk to <b>Oliver</b> at <a href="http://www.ExpressDentalMarketing.com/">Express Dental Marketing</a> about getting your personalized postcard campaign underway.<br />
<span class="Apple-style-span" style="font-size: x-large;"><b>CALL 800.517.5563</b></span>................................................<br />
<br />
<i>Marketing Commentary by Dick Chwalek</i><b><a href="http://www.nichedental.com/news/2008/3/22/marketing-coaching/">Niche Dental Marketing Coach</a> and Communication Consultant</b><a href="http://www.NicheDental.com/">NicheDental.com</a><br />
<div>
<a href="http://www.NicheDentalCollaborate/">NicheDentalCollaborate.com</a><br />
<br />
<a href="http://www.merchantcircle.com/blogs/Niche.Dental.866-453-1026">Niche Dental Marketing Consulting Blog: MerchantCircle.com</a><br />
<a href="http://dentistry-consulting.ning.com/profiles/blog/list">Niche Dental Marketing Consultants Blog: Ning.com</a><br />
<br /></div>
</div>
</div>
</div>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com2tag:blogger.com,1999:blog-8642789582940607735.post-77731004448451230212009-03-18T13:10:00.000-07:002010-04-16T00:14:27.303-07:00Article Preview: How New Neighbors Can Be Your Patients<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://expressdentalmarketing.com/images/1406-Th.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 260px; height: 171px;" src="http://expressdentalmarketing.com/images/1406-Th.jpg" border="0" alt="" /></a><div style="text-align: center;"><span class="Apple-style-span" style="font-weight: bold; ">New Mover: Recipient Personalized Dental Postcard Series </span></div>The consumer is waiting to be informed about what modern dentistry and orthodontics can do for them. New residents are in need of dental care and orthodontia. There is a good chance you will miss out on helping them get what they need. That is if you just WAIT and let them randomly make a dental-home choice.<br />New mover personalized dental and orthodontic direct mail can make you the first choice. Standout, be known, and powerfully state the value of your dental and/or orthodontic services with Express Dental Marketing New Mover Developers.<br /><br /><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 260px; height: 171px;" src="http://expressdentalmarketing.com/images/1421-Th.jpg" border="0" alt="" />We consumers often delay our dentistry, waiting till the last minute, and then search frantically for a dentist. Others of us want the “right” provider but usually find an orthodontist or dentist by happenstance: walking into a practice without any knowledge about what is available or who the dentist is. Still others use a dental insurance provider to “guide them” toward “good dentistry” providers.<br /><br />You want patients to be proactive about their dental and orthodontic care. Then don’t wait for them to find you! Persuade them to take those steps sooner. If they are looking in the Yellow Pages for you or searching online, you have waited too long. Your new neighbors should know about you now – not 12 months from now. Get Invisalign cases faster and more frequently. Circumvent dental emergencies with proactive, personalized communication and get patients ready to do more cosmetic and implant dentistry.<div><br /><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 260px; height: 171px;" src="http://expressdentalmarketing.com/images/1401-Th.jpg" border="0" alt="" />These new families deserve to know about all the great dental services YOU offer sooner. The salesperson should have her whiter, more confident smile as she starts her new job NOT later. Make sure those new resident parents ask for YOUR orthodontic care not travel somewhere else for it. The new teacher should feel good about smiling in front of his students. The mother should know you are the RIGHT dentist to treat her children and know it right away.<br /><br /><div>Read remainder of Article on <a href="http://expressdentalmarketing.com/article5.html">ExpressDentalMarketing.com</a></div><ul><li><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span><a href="http://www.expressdentalmarketing.com/article5.html">How New Neighbors Can Be Your Patients </a></li></ul><div style="text-align: center;"><i><span class="Apple-style-span" style="font-style: normal; "><div>CALL Oli at Express Dental Marketing</div><div><b><span class="Apple-style-span" style="font-size:x-large;">800-517-5563</span></b></div><div><a href="http://www.ExpressDentalMarketing.com./">or visit their website.</a></div></span></i></div><div><br /></div><div><b>General Postcard Design/Content Categories</b></div><div><ul><li><a href="http://expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html">Cosmetic/Esthetic/Restorative/Smile Makeovers Dentistry Postcards Marketing</a></li><li><a href="http://expressdentalmarketing.com/family-dentistry-marketing/allages.html">Family, General, Teens and Pediatric Dentists/Dentistry Postcards Marketing</a></li><li><a href="http://expressdentalmarketing.com/orthodontic-dentistry-marketing/childrenonly.html">Orthodontics, Orthodontists, Invisalign and Braces Postcards Marketing</a></li></ul></div></div>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-8642789582940607735.post-34662064753413357582009-03-14T06:35:00.000-07:002012-06-16T10:22:06.019-07:00Healthy Patients Requires More than Dentistry Expertise<a href="http://www.expressdentalmarketing.com/images/1069-Th.jpg"><img alt="" border="0" src="http://www.expressdentalmarketing.com/images/1069-Th.jpg" style="cursor: hand; cursor: pointer; display: block; height: 171px; margin: 0px auto 10px; text-align: center; width: 260px;" /></a><br />
A comprehensive dental treatment plan that shows how you can change an unattractive or deteriorated smile into an art gallery piece isn't usually what turns a case presentation into a winner. Your expertise helps you create great dentistry and is provides a competitive edge when presented correctly, but it isn't the driving force behind convincing patients to spend large sums of money on their teeth. <br />
<div>
<br /></div>
<div>
After you develop a marketing presence that revs up the dental practice turnstiles, you need to be able to "help" the consumer make a decision. Just like explaining the deadly dangers of smoking hardly ever gets a patient to turn on a dime and drop the habit, high-level dentistry can't be about facts and pictures alone. </div>
<div>
<br /></div>
<div>
Addressing the varied human element is also required to gain access to the decision-making process. Understanding the human condition by developing your personality awareness can help you connect with real people and the issues they are trying to resolve. They have not arrived at your dental office to correct all the health and smile confidence problems you will diagnose - perhaps one or maybe none.<br />
<br />
Start identifying the personality nuances that can help you advance your <a href="http://drkentwhite-nashvilletndentists.blogspot.com/2012/05/movie-of-health-improved-lives-enhanced.html">comprehensive dentistry health</a> strategies. <a href="http://www.linkedin.com/in/chwaleknichedentalmarketing">Dental Coaching</a> and <a href="http://www.merchantcircle.com/business/Niche.Dental.866-453-1026">dentistry marketing consulting</a> can get you there much more efficiently and effectively.</div>
<div>
<br /></div>
<div>
<a href="http://www.nichedental.com/">Marketing Commentary by Dick Chwalek - Niche Dental</a></div>
<br />
How can you rev up the patient numbers turnstiles? Personalize your dental marketing with variable printing produced <a href="http://www.expressdentalmarketing.com/">direct mail cosmetic dentistry and orthodontic postcards</a>.<br />
<div>
<br /></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;">Contact...</span>Oliver Gonsalves<br />
<a href="http://www.expressdentalmarketing.com/"><span class="Apple-style-span" style="font-weight: bold;">Express Dental Marketing</span></a><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="font-weight: bold;">800-517-5563</span></span></div>
<br />
<a href="http://www.expressdentalmarketing.com/images/1043-Th.jpg"><img alt="" border="0" src="http://www.expressdentalmarketing.com/images/1043-Th.jpg" style="cursor: hand; cursor: pointer; display: block; height: 171px; margin: 0px auto 10px; text-align: center; width: 260px;" /></a>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com1tag:blogger.com,1999:blog-8642789582940607735.post-82486770208032486072009-01-06T20:44:00.000-08:002012-06-16T10:19:46.981-07:00Communicate for Dental Practice Success<span class="Apple-style-span" style="font-style: italic;">Want more new dental patients? </span>The downturn is only reversed when people decide to do what they are not doing: purchasing something of value to them.<br />
<div>
<br /></div>
<div>
There are many things you can do to get your dental practice back on track. Get that <a href="http://nichedentalcollaborate.com/6952/32801.html">dental website</a>. Develop that internal communication practice brochure. Do some online dentistry marketing. To really change the dynamic you need to get in front of people and shake things up. </div>
<div style="text-align: center;">
<br /></div>
<div>
Direct mail is almost guaranteed to get in the hands of the dental health decision makers you want to influence. Start somewhere. Get consistent. Simply make the call.</div>
<div>
<br /></div>
<div>
<img alt="" border="0" src="http://expressdentalmarketing.com/images/1037-Expanded.jpg" style="cursor: hand; cursor: pointer; display: block; height: 260px; margin: 0px auto 10px; text-align: center; width: 395px;" /></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.expressdentalmarketing.com/">Express Dental Marketing</a></span> can make it possible with a budget that works for you.</div>
<div>
<br /></div>
<span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-size: x-large;">Call 800.517.5563 Ask for Oli</span></span><br />
<div>
<span class="Apple-style-span" style="font-weight: bold;"><br /></span></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;">Sincerely,</span></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;">Dick Chwalek</span></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.nichedental.com/">Niche Dental</a> </span></div>
<div>
<ul>
<li><span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.nichedental.com/strategy/">Niche Dental Strategy Marketing Consultant</a> and <a href="http://www.nichedental.com/consulting/">Dental Coach</a></span></li>
</ul>
</div>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com1tag:blogger.com,1999:blog-8642789582940607735.post-73651127082206042802008-12-02T21:48:00.000-08:002012-06-16T10:16:13.673-07:00Make The Call To Dial Up New Dental Patient Volume!<div>
<span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.expressdentalmarketing.com/">Express Dental Marketing</a></span> locates, influences, and brings in consumers waiting on the sidelines.</div>
<div>
<br />
<span style="font-weight: bold;">Stop Waiting for New Patients. Start Your Phone Ringing!<span style="font-weight: bold;"></span></span><br />
<br />
You need to communicate consistently. Otherwise, too many of us will delay until some other day. Disrupt the complacency dynamic. Express Dental Marketing has the strategy to make it happen!<br />
<br />
<ol>
<li>You Get...</li>
<li>The Right Households</li>
<li>Including New Movers</li>
<li>Very Flexible Budgets</li>
<li>Quick Turnaround</li>
<li>Multiple Design Choices</li>
<li>Expert Demographic Research</li>
<li>At Any Time Increase Campaign Size</li>
</ol>
<br />
<span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.expressdentalmarketing.com/">Get Started for as Little as $399 Per Month*</a></span><br />
<br />
*500 8.5x5.5 Full Color postcards each month for 12 months<br />
*Includes Standard Postage, Printing, Mailing, Targeted Lists<br />
*Postcards Personalized for Each Recipient & More!<br />
<br />
Call <a href="http://nichedentalcollaborate.com/6952/32822.html">Express DM</a> NOW! <span class="Apple-style-span" style="font-weight: bold;">800.517.5563</span><br />
See Many <a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/allages.html">Orthodontic</a>, <a href="http://drkentwhite-nashvilletndentists.blogspot.com/">Cosmetic Dentistry</a> and Family Dentistry Designs. Visit <a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html"><span class="Apple-style-span" style="font-weight: bold;">www.ExpressDentalMarketing.com</span></a><br />
<br />
FREE DESIGN SETUP ($250 Value)<br />
<span class="Apple-style-span" style="font-weight: bold;">Hurry! Reserve Your EXCLUSIVE Territory</span><br />
<br /></div>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com1tag:blogger.com,1999:blog-8642789582940607735.post-13494794086684767572008-11-14T05:38:00.000-08:002012-10-07T12:07:50.901-07:00Marketing That Builds Dental Health Valuable In A Sitting On Hands Economy<div>
<br /></div>
<a href="http://www.expressdentalmarketing.com/images/1081-Expanded.jpg"><img alt="" border="0" src="http://www.expressdentalmarketing.com/images/1081-Expanded.jpg" style="cursor: hand; cursor: pointer; display: block; height: 260px; margin: 0px auto 10px; text-align: center; width: 395px;" /></a><br />
<br />
<div>
Dentists need to market no matter what the economy is like. In a downturn, dentists need to market better and more in some cases.<br />
<div>
<br /></div>
<div>
When the economy is booming, putting your name and dental practice phone number out there and saying blah, blah, blah often suffices. Downturns make more of us misers. To standout, <a href="http://www.northwoodentaltc.com/">family dentists</a>, <a href="http://drkentwhite-nashvilletndentists.blogspot.com/">cosmetic dentists</a>, and <a href="http://www.freedmandentistry.com/">smile makeover experts</a>, need to market their deepest value. </div>
<div>
<br /></div>
<div>
Consumers will only spend what is they deem necessary. Holding off on stopping pain and removing their most pressing concerns (embarrassment, ill health, etc.), improving their job prospects (keeping or finding a new one) and family's health are at the top of that list. </div>
<div>
<br /></div>
<div>
However, because most dentists are sitting on their hands even in a good economy most people don't get this in their head enough. Statistics say that 50% of people never or hardly ever go in for dental care and 40% of those people have good if not high incomes.</div>
<div>
<br /></div>
<div>
Start getting your message out there consistently and effectively. And do it NOW! The public needs your help.</div>
<div>
<br /></div>
<div>
Here is how...</div>
<div>
<span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.expressdentalmarketing.com/">Express Dental Marketing</a></span> offers a powerful, quick and easy personalized solution.</div>
<div>
<br /></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;">Cosmetic Dentistry Marketing</span></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/price1.html#"><span class="Apple-style-span" style="font-weight: normal;">Flexible marketing budget pricing for </span><span class="Apple-style-span">cosmetic dentists</span><span class="Apple-style-span" style="font-weight: normal;">,</span> click here.</a></span></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;">Family Dentistry Marketing</span></div>
<div>
<a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/price1.html#">Flexible marketing budget pricing for </a><span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/price1.html#">family dentists, click here.</a></span></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;">Orthodontic Marketing</span></div>
<div>
<a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/price1.html#">Flexible marketing budget pricing for </a><span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/price1.html#">orthodontists, click here.</a></span></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;"><br /></span></div>
<div>
- other budget levels available.</div>
<div>
<br /></div>
<div>
Whether you focus on <a href="http://www.totalconfidencedentistry.com/dental-implants/index.html">dental implants</a>, <a href="http://www.totalconfidencedentistry.com/sedation-dentistry/index.html">sedation dentistry</a> or <a href="http://www.brianklymdds.com/cosmetic-dentistry-invisilign.php">Invisalign to straighten teeth</a>, you need to start make your dental services more prominent in the consumer's mind.</div>
<div>
<br /></div>
<div>
Sincerely,</div>
<div>
<a href="http://www.nichedental.com/">Dick Chwalek, Dental Marketing Coach</a></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.northerndentalalliance.com/about/niche-dental/">Founder, Member Northern Dental Alliance</a></span></div>
<div>
<br /></div>
<div>
What <a href="http://www.northerndentalalliance.com/seminars/">dental lab</a> is your dentist using?</div>
<div>
<span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.renstrom.com/">MN Dental Laboratory - Renstrom</a></span></div>
<div>
<span class="Apple-style-span" style="font-weight: bold;"><a href="http://www.rrdental.com/">MI Dental Laboratory - Riverrock</a></span></div>
</div>
Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0tag:blogger.com,1999:blog-8642789582940607735.post-9154725146154176212007-09-18T23:24:00.000-07:002012-06-16T10:09:36.577-07:00Heard of Personalized Dental Direct Mail?This level of communication significantly boosts the experience for the recipient. Seeing their name "right in the design" creates a one-to-one result other <a href="http://www.nicheagency.com/">dental marketing</a> cannot achieve.<br />
<br />
More coming soon.<br />
<br />
Visit <a href="http://www.ExpressDentalMarketing.com/">ExpressDentalMarketing.com</a> to view examples of what is possible.<br />
<br />
Sincerely, Dick Chwalek<br />
<a href="http://www.nichedental.com/">Dental Marketing Consultant</a>Richard The Chwalekhttp://www.blogger.com/profile/07687456832213086045noreply@blogger.com0