<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-8642789582940607735</id><updated>2012-01-11T07:08:38.560-08:00</updated><category term='mailers'/><category term='dentists articles'/><category term='cosmetic dentists'/><category term='orthodontics'/><category term='orthodontists newsletters'/><category term='dental offices'/><category term='dentists advertising brochures dentistry design printing'/><category term='dental lists'/><category term='printing'/><category term='advertising'/><category term='orthodontics mailers'/><category term='advertising for dentistry'/><category term='veneers'/><category term='newsletters'/><category term='dentists offices'/><category term='direct mailing lists'/><category term='consultants'/><category term='family dentists'/><category term='dental marketing'/><category term='websites'/><category term='dentistry practices'/><category term='invisalign'/><category term='online advertising'/><category term='postcards'/><category term='seo for dentistry'/><category term='veneers advertising'/><category term='dentists cosmetic marketing postcards advertising consulting new patients mailers newsletters'/><category term='dental postcards'/><category term='consulting mn'/><category term='dentists marketing'/><title type='text'>Express Dental Marketing</title><subtitle type='html'>Personalizing communication to boost the value experience for the dental consumer.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>12</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-6401364174773678071</id><published>2012-01-11T06:59:00.000-08:00</published><updated>2012-01-11T07:08:38.577-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='dentistry practices'/><category scheme='http://www.blogger.com/atom/ns#' term='consultants'/><category scheme='http://www.blogger.com/atom/ns#' term='postcards'/><category scheme='http://www.blogger.com/atom/ns#' term='invisalign'/><category scheme='http://www.blogger.com/atom/ns#' term='veneers advertising'/><category scheme='http://www.blogger.com/atom/ns#' term='consulting mn'/><category scheme='http://www.blogger.com/atom/ns#' term='orthodontists newsletters'/><category scheme='http://www.blogger.com/atom/ns#' term='direct mailing lists'/><category scheme='http://www.blogger.com/atom/ns#' term='dental marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='dentists offices'/><category scheme='http://www.blogger.com/atom/ns#' term='orthodontics mailers'/><title type='text'>Postcards Work-Specifically-Powerfully-Succinctly for Dental Offices-Dentists-Dentistry</title><content type='html'>&lt;i&gt;The following dental marketing blog/article is formatted &amp;amp; written in a style that may challenge readers who are partial to concise and self contained concepts.&lt;/i&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;i&gt;For Specific Questions About &lt;a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/health40up.html"&gt;Dental Marketing Postcards&lt;/a&gt;,&amp;nbsp;&lt;/i&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;i&gt;&lt;a href="http://www.ExpressDentalMarketing.com/"&gt;Visit ExpressDentalMarketing.com&amp;nbsp;&lt;/a&gt;&lt;/i&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;i&gt;or Call Oliver Gonsalves @Number Below.&lt;/i&gt;&lt;/div&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;&lt;br /&gt;&lt;em&gt;&lt;strong&gt;&lt;span class="Apple-style-span" style="font-size: x-large;"&gt;Why?&lt;/span&gt;&lt;/strong&gt;&lt;/em&gt;&lt;br /&gt;&lt;em&gt;&lt;strong&gt;&lt;br /&gt;&lt;/strong&gt;&lt;/em&gt;&lt;br /&gt;The point I am making requires a discerning rethinking of communication in reference to dentistry. Unpacking the dental care prioritization riddle is NOT found in “Secret” Dental Marketing Reports! &lt;br /&gt;&lt;em&gt;And, why would anyone &lt;b&gt;hide&lt;/b&gt; a solution from dentists, which would help improve dental health in their community?&lt;/em&gt;&lt;br /&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://4.bp.blogspot.com/-bHZnoiVjO-A/Tw2hIa-8zbI/AAAAAAAAAS4/4mNxXFbQVJk/s1600/888-number_expressdm-marketing-postcards-direct-mailings_call-oli.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" src="http://4.bp.blogspot.com/-bHZnoiVjO-A/Tw2hIa-8zbI/AAAAAAAAAS4/4mNxXFbQVJk/s1600/888-number_expressdm-marketing-postcards-direct-mailings_call-oli.jpg" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;Developing a system to compensate for the ‘reality of where consumers/patients and dentists’ are required deep research, analysis of actual results, long term perspective (years) and finally, a societally reflective reality check.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;This was done &lt;/strong&gt;to determine how all past/current marketing tactics and communication approaches influence dentists and consumers: &lt;em&gt;positively and negatively.&lt;/em&gt;&lt;br /&gt;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;Using the researched data developed, I created a system that does not, like too much of the dentistry focused marketing, ‘paint over’ what was/is and will be ‘wrong’ with the communication environment.&lt;br /&gt;&lt;strong&gt;Unless&lt;/strong&gt; ‘ALL the real issues’ are confronted and the system/solution is fully developed - not slapped together - the &lt;a href="http://seniorjournal.com/NEWS/Health/2007/7-11-09-NewReportShows.htm" target="_blank" title=""&gt;dearth of benefits from dental marketing&lt;/a&gt; will continue to lag (harming public, economic and office health) whether we are in tough economic times or not. (&lt;a href="http://seniorjournal.com/NEWS/Health/2007/7-11-09-NewReportShows.htm" target="_blank" title=""&gt;SeniorJournal.com&lt;/a&gt;)&lt;br /&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://2.bp.blogspot.com/-7HPo2cj0tUI/Tw2hLdzYIKI/AAAAAAAAATA/aLc1-DpMtBs/s1600/dentists_drklym-michigan_connective-communication-logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" src="http://2.bp.blogspot.com/-7HPo2cj0tUI/Tw2hLdzYIKI/AAAAAAAAATA/aLc1-DpMtBs/s1600/dentists_drklym-michigan_connective-communication-logo.jpg" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;strong&gt;Skimming&lt;/strong&gt; the &lt;em&gt;shiny objects&lt;/em&gt; from the marketing goodie tray is a symptom – but also a major contributor to the flat lining or worse of dentistry acceptance and value prioritization. While ‘good skimming’ will show results – it merely masks the problems underneath: value stays low or does little to move consumers forward.&lt;br /&gt;&lt;br /&gt;Like &lt;em&gt;flossing and brushing&lt;/em&gt; can only do so much if someone is more ‘predisposed’ to periodontal disease than the above average person, marketing done slapdash that moves one step ahead - will then move 99.5% back.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;&lt;em&gt;That said&lt;/em&gt;&lt;/strong&gt;, to make this dentistry communication blog-article somewhat easier to consume I am going to present it in small portions--with a link to the full concept at the end of each section...&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.nichedental.com/media/image/r/r__375x281_3D_new_dentistry_patients_available_part2of2_formula_logo.jpg"&gt;&lt;img alt="" border="0" src="http://www.nichedental.com/media/image/r/r__375x281_3D_new_dentistry_patients_available_part2of2_formula_logo.jpg" style="cursor: hand; cursor: pointer; display: block; height: 281px; margin: 0px auto 10px; text-align: center; width: 375px;" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;strong&gt;&lt;span class="Apple-style-span" style="font-size: x-large;"&gt;Let’s begin:&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;&lt;span class="Apple-style-span" style="font-size: x-large;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;&lt;em&gt;&lt;span class="Apple-style-span" style="font-size: large;"&gt;First, some...&lt;/span&gt;&lt;/em&gt;&lt;br /&gt;&lt;h3&gt;Dental Word Association:&lt;/h3&gt;&lt;em&gt;Skimp. Skimp. Skimp. &lt;/em&gt;&lt;em&gt;Minimal. Minimal. Minimal. &lt;/em&gt;&lt;em&gt;Cheaper. Cheaper. Cheaper. &lt;/em&gt;&lt;br /&gt;&lt;h3&gt;Dentistry Priority Digression Questions:&lt;/h3&gt;&lt;em&gt;Any other way to approach it? &lt;/em&gt;&lt;em&gt;Can I hold off on...? &lt;/em&gt;&lt;em&gt;I can't see paying that much!&lt;/em&gt;&lt;br /&gt;&lt;h3&gt;Dentistry Reductionism Source Discovery:&lt;/h3&gt;&lt;strong&gt;&lt;em&gt; Words &amp;amp; Questions Above:&lt;/em&gt;&lt;/strong&gt; Who do these words and statements relate to:&lt;br /&gt;&lt;ul&gt;&lt;li&gt;= The Public and Patients Value Perspective of  Dentistry  &lt;/li&gt;&lt;li&gt;= Most Dentists View of/Approach to Marketing&lt;/li&gt;&lt;/ul&gt;&lt;em&gt;Hmmm&lt;/em&gt;… &lt;strong&gt;Notice&lt;/strong&gt; the &lt;em&gt;similarity&lt;/em&gt;? &lt;br /&gt;&lt;strong&gt;Whoa&lt;/strong&gt;...! &lt;em&gt;Correlation may just &lt;/em&gt;&lt;strong&gt;&lt;em&gt;Equal&lt;/em&gt;&lt;/strong&gt;&lt;em&gt; Causation!&lt;/em&gt;&lt;br /&gt;&lt;strong&gt;Theorem&lt;/strong&gt; = &lt;em&gt;Patients prioritize the value of dentistry as dentists do the value of communicating the priority to patients.&lt;/em&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;b&gt;&lt;span class="Apple-style-span" style="color: #660000;"&gt;&lt;span class="Apple-style-span" style="font-size: large;"&gt;&lt;span class="Apple-style-span" style="font-family: arial;"&gt;END OF 1ST&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span" style="font-size: large;"&gt;&lt;b&gt;&lt;i&gt;Installment&lt;/i&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span" style="font-size: large;"&gt;&lt;b&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span" style="font-size: large;"&gt;&lt;a href="http://www.nichedental.com/articles/2011/05/19/To-See-More-Patients-Consistently-Imagine-Dentistry-Differently/"&gt;&lt;b&gt;Click&lt;/b&gt; To Read The Complete &lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;i&gt;&lt;a href="http://www.nichedental.com/articles/2011/05/19/To-See-More-Patients-Consistently-Imagine-Dentistry-Differently/"&gt;&lt;b&gt;&lt;span class="Apple-style-span" style="font-size: x-large;"&gt;'To See More Patients Consistently...'&lt;/span&gt;&lt;/b&gt;&lt;span class="Apple-style-span" style="font-size: x-large;"&gt; Article&lt;/span&gt;&lt;/a&gt;&lt;/i&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span" style="font-size: medium;"&gt;&lt;i&gt;(On &lt;a href="http://NicheDental.com/"&gt;NicheDental.com&lt;/a&gt;)&lt;/i&gt;&lt;/span&gt;&lt;/div&gt;&lt;div align="CENTER"&gt;&lt;em&gt;&lt;b&gt;_______________________________________________&lt;/b&gt;&lt;/em&gt;&lt;/div&gt;&lt;div align="CENTER"&gt;&lt;em&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/em&gt;&lt;/div&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://3.bp.blogspot.com/--UmHh1tlJ7A/Tw2hNYAgsMI/AAAAAAAAATI/9XGVslJ1tlM/s1600/oliver-gonsalves_express-marketing-postcards-results-expert.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" src="http://3.bp.blogspot.com/--UmHh1tlJ7A/Tw2hNYAgsMI/AAAAAAAAATI/9XGVslJ1tlM/s1600/oliver-gonsalves_express-marketing-postcards-results-expert.jpg" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div align="CENTER"&gt;&lt;em&gt;&lt;b&gt;LEARN&lt;/b&gt; about &lt;b&gt;New Patient 'Availability' &lt;/b&gt;&lt;/em&gt;&lt;/div&gt;&lt;div align="CENTER"&gt;&lt;em&gt;&lt;b&gt;and&lt;/b&gt; Connective Communication© Results:&lt;/em&gt;&lt;/div&gt;&lt;div align="CENTER"&gt;&lt;em&gt;&lt;/em&gt; &lt;strong&gt;&lt;a href="http://www.blogger.com/articles/2011/03/24/dentists-new-patients-availability-part-1/" target="" title=""&gt;Part One Video&lt;/a&gt;&lt;/strong&gt; &amp;amp; &lt;strong&gt;&lt;a href="http://www.blogger.com/articles/2011/05/12/Video2of2-New-Dentists-Patient-Availability/" target="" title=""&gt;Part Two Video&lt;/a&gt;&lt;/strong&gt; (of two).&lt;/div&gt;&lt;div align="CENTER"&gt;&lt;div align="CENTER"&gt;&lt;em&gt;&lt;b&gt;_______________________________________________&lt;/b&gt;&lt;/em&gt;&lt;/div&gt;&lt;/div&gt;&lt;div align="CENTER"&gt;&lt;h2&gt;&lt;strong&gt;Connective Communication&lt;sup&gt;©&lt;/sup&gt;&lt;/strong&gt; = Dental Marketing&lt;/h2&gt;&lt;h4&gt;&lt;em&gt;Freed From Generic, Founded on Value, Focused On Success!&lt;/em&gt;&lt;/h4&gt;&lt;h3&gt;&lt;span class="Apple-style-span" style="font-weight: normal;"&gt;&lt;i&gt;&lt;span class="Apple-style-span" style="font-size: large;"&gt;To Schedule A Consult&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;/h3&gt;&lt;h3&gt;&lt;span class="Apple-style-span" style="font-weight: normal;"&gt;&lt;strong&gt;&lt;span class="Apple-style-span" style="font-size: large;"&gt;&lt;span class="Apple-style-span" style="color: #000066;"&gt;Contact - Niche Dental Liaison&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/h3&gt;&lt;strong&gt;&lt;span class="Apple-style-span" style="font-size: x-large;"&gt;Oli Gonsalves&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;&lt;h2&gt;&lt;span class="Apple-style-span" style="font-size: x-large;"&gt;&lt;span class="Apple-style-span" style="font-weight: normal;"&gt;&lt;span class="Apple-style-span" style="color: #000066;"&gt;1+&lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="color: #000066;"&gt;888.380.0020&lt;/span&gt;&lt;/span&gt;&lt;/h2&gt;&lt;a href="mailto:ogonsalves@nichedental.com"&gt;Email ogonsalves@nichedental.com&lt;/a&gt;&lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;br /&gt;&lt;em&gt;&lt;span class="Apple-style-span" style="color: #660000;"&gt;Oli can answer many of your questions.&lt;/span&gt;&lt;/em&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;em&gt;&lt;span class="Apple-style-span" style="color: #660000;"&gt;Then set up a meeting with me - depending on your needs/requests&lt;/span&gt;&lt;/em&gt;&lt;/div&gt;&lt;/div&gt;&lt;em&gt;Sincerely,&lt;/em&gt;&lt;br /&gt;&lt;strong&gt;&lt;span class="Apple-style-span" style="color: #000066;"&gt;Dick Chwalek&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="http://www.NicheDental.com/" target="_blank" title=""&gt;NicheDental.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Dentist Marketing Coach&lt;/li&gt;&lt;li&gt;Dentistry Communication Consultant&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-6401364174773678071?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/6401364174773678071/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=6401364174773678071' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/6401364174773678071'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/6401364174773678071'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2012/01/postcards-work-specifically-powerfully.html' title='Postcards Work-Specifically-Powerfully-Succinctly for Dental Offices-Dentists-Dentistry'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/-bHZnoiVjO-A/Tw2hIa-8zbI/AAAAAAAAAS4/4mNxXFbQVJk/s72-c/888-number_expressdm-marketing-postcards-direct-mailings_call-oli.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-9189577105450058685</id><published>2010-08-26T06:13:00.001-07:00</published><updated>2010-08-26T06:46:08.250-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='dentists cosmetic marketing postcards advertising consulting new patients mailers newsletters'/><title type='text'>Powerfully Punctuated Dental Practice Building</title><content type='html'>&lt;b&gt;33+ New&lt;/b&gt; Dental Patients Per Month A Since January 2010! One Dentist. One Concept. One Blowout Year!&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Get &lt;b&gt;&lt;span class="Apple-style-span"  style="color:#006600;"&gt;FREE&lt;/span&gt;&lt;/b&gt; Phone Tracking* With your Direct Mail Postcard Campaign. Start building your position with a scalable, flexible, exceptional dental marketing program. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.expressdentalmarketing.com/images/1074-Expanded.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 395px; height: 260px;" src="http://www.expressdentalmarketing.com/images/1074-Expanded.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div&gt;What's the real truth about advertising - nothing happens without starting something. Communicate, communicate, communicate. That is all dentists need to do. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;All patients want is what solves their situation/improves their condition. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Just show them the way. By saying something today, 2morrow and from here on out. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Start with a postcard campaign, add some online advertising, boost your website's value and do something 24/7 obvious. Once consumers 4get, they tend to 4get and then split. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;See more dental patients, by saying more through good advertising.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Whether you...&lt;/div&gt;&lt;div&gt;&lt;ul&gt;&lt;li&gt;&lt;b&gt;Provide&lt;/b&gt; &lt;a href="http://www.northwooddentaltc.com/"&gt;cosmetic, implant &amp;amp; endodontic dentistry in Northwest Michigan&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Perform&lt;/b&gt; &lt;a href="http://www.totalconfidencedentistry.com/"&gt;tooth saving root canals &amp;amp; dental implant placement in the Philly, PA area&lt;/a&gt; &lt;/li&gt;&lt;li&gt;&lt;b&gt;Create&lt;/b&gt; &lt;a href="http://www.whitesmiles4life.com/"&gt;healthy, white smile makeovers with porcelain veneers and y in Nashville, TN&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Offer&lt;/b&gt; &lt;a href="http://www.yourbocadentist.com/about.html"&gt;Invisalign clear 'braces' and preventive family dentistry in Boca South Florida&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div&gt;Or anywhere else in the country, &lt;b&gt;Oli&lt;/b&gt; @ &lt;a href="http://www.expressdentalmarketing.com/"&gt;ExpressDentalMarketing.com&lt;/a&gt; can build what you need.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;Like...&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;ol&gt;&lt;li&gt;&lt;a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/allages.html"&gt;Family Dental Care Marketing Postcards&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html"&gt;Cosmetic Dentistry Direct Mail Postcard Mailers&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/childrenonly.html"&gt;Orthodontists/Orthodontic - Braces Advertising Postcards&lt;/a&gt;&lt;/li&gt;&lt;/ol&gt;&lt;/div&gt;&lt;div&gt;&lt;div&gt;&lt;b&gt;MAKE&lt;/b&gt; things happen. &lt;b&gt;&lt;span class="Apple-style-span"  style="color:#006600;"&gt;CALL&lt;/span&gt;&lt;/b&gt; &lt;b&gt;Oli&lt;/b&gt; &lt;b&gt;Today&lt;/b&gt; &amp;amp; &lt;span class="Apple-style-span"  style="color:#006600;"&gt;&lt;b&gt;GO GREEN in A Big Way$$$!&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span"  style="color:#006600;"&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color:#006600;"&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt;800.517.5563&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span class="Apple-tab-span" style="white-space:pre"&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color:#006600;"&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;ul&gt;&lt;li&gt;&lt;span class="Apple-tab-span" style="white-space:pre"&gt;O&lt;/span&gt;r Simply Fill out the &lt;a href="http://www.expressdentalmarketing.com/order/orderform.html"&gt;Express Dental Marketing order form&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div&gt;&lt;i&gt;*&lt;/i&gt;&lt;span class="Apple-tab-span" style="white-space:pre"&gt;&lt;i&gt;T&lt;/i&gt;&lt;/span&gt;&lt;i&gt;ell Him &lt;/i&gt;&lt;b&gt;&lt;i&gt;Dick&lt;/i&gt;&lt;/b&gt;&lt;i&gt; From &lt;/i&gt;&lt;a href="http://www.nichedental.com/"&gt;&lt;b&gt;&lt;i&gt;NicheDental.com&lt;/i&gt;&lt;/b&gt;&lt;/a&gt;&lt;i&gt; Referred you &amp;amp; Get the free phone tracking number. &lt;/i&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-9189577105450058685?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/9189577105450058685/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=9189577105450058685' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/9189577105450058685'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/9189577105450058685'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2010/08/powerfully-punctuated-dental-practice.html' title='Powerfully Punctuated Dental Practice Building'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-3340605898277546790</id><published>2010-04-15T23:20:00.000-07:00</published><updated>2010-04-15T23:59:50.920-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='dental postcards'/><category scheme='http://www.blogger.com/atom/ns#' term='dentists advertising brochures dentistry design printing'/><title type='text'>Found The Right Dental Marketing Yet?</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_a4KFh5QijGs/S8gG7r3ju-I/AAAAAAAAAM0/SjMA4Z6Cs5I/s1600/cosmetic-dentistry-dentists-postcards-mailers-marketing.jpg" style="text-decoration: none;"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 201px;" src="http://4.bp.blogspot.com/_a4KFh5QijGs/S8gG7r3ju-I/AAAAAAAAAM0/SjMA4Z6Cs5I/s400/cosmetic-dentistry-dentists-postcards-mailers-marketing.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5460622170644528098" /&gt;&lt;/a&gt;&lt;a href="http://expressdentalmarketing.com/article6.html"&gt;Dental direct mail &lt;/a&gt;still provides an essential benefit all other marketing just can't achieve: in your hands, in front of your face and into your mind impact.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Imagine any other dental marketing that guarantees your message will be seen and consumed by at least one head of the household every time it is delivered. Snail mail might be slow and old fashioned, but it DELIVERS!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Will it get you 60, 30, 20 or 15 new patients per month? It is really hard to tell. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;But how many dental patients does it need to produce? Only two or three per thousand postcards mailed to make it pay for itself.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;These are regular patients who stay with the practice for two plus years - patients who will spend about $2000 over that time period.  Spend less than a thousand dollars and make five or 6 thousand dollars - basically 6 to 8 times your investment. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;And if you target the consumers who best fit your brand (style of practice and service strategy) and develop the creative and possibly an offer to effectively engage them, dentists like you will boost your REVENUE quotient another level. Maybe 15 to 20 times your investment!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Okay, this still might not make you a believer. Plus you might be running pretty tight in your office when it comes to having the funds to get started.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The solution: &lt;a href="http://www.ExpressDentalMarketing.com/"&gt;ExpressDentalMarketing.com&lt;/a&gt;. Oli's company offers flexible, scalable and affordable startup plans to make it easy for you to get your dental office postcard advertising campaign underway.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Let him know I told you about &lt;a href="http://expressdentalmarketing.com/contactus.html"&gt;&lt;b&gt;Express Dental Marketing&lt;/b&gt;&lt;/a&gt; and he will waive his setup fee and I will also throw in a free tracking phone number to help improve your overall marketing strategy. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Or you can apply the setup fee towards development of a custom postcard design instead of waiving the fee. Just let Oli know you found out from me and he will contact me to get things moving.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;Otherwise, choose from many designs available and add your logo, photo and back of card content/offer.&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;i&gt; NOTE: Setup fee might not cover all the design costs.&lt;/i&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;i&gt;&lt;span class="Apple-style-span" style="font-style: normal; "&gt;&lt;div&gt;CALL Oli at Express Dental Marketing&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt;800-517-5563&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="http://www.ExpressDentalMarketing.com./"&gt;or visit their website.&lt;/a&gt;&lt;/div&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;General Postcard Design/Content Categories&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="http://expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html"&gt;Cosmetic/Esthetic/Restorative/Smile Makeovers Dentistry Postcards Marketing&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://expressdentalmarketing.com/family-dentistry-marketing/allages.html"&gt;Family, General, Teens and Pediatric Dentists/Dentistry Postcards Marketing&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://expressdentalmarketing.com/orthodontic-dentistry-marketing/childrenonly.html"&gt;Orthodontics, Orthodontists, Invisalign and Braces Postcards Marketing&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;div&gt;Sincerely, Dick Chwalek of &lt;b&gt;Niche Dental&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="http://www.nichedental.com/"&gt;Dental Marketing Coach and Dentistry Communication Consultant&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div&gt;For other Dental Marketing Ideas - visit &lt;a href="http://www.nichedentalcollaborate.com/"&gt;NicheDentalCollaborate.com&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-3340605898277546790?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/3340605898277546790/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=3340605898277546790' title='4 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/3340605898277546790'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/3340605898277546790'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2010/04/found-right-dental-marketing-yet.html' title='Found The Right Dental Marketing Yet?'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_a4KFh5QijGs/S8gG7r3ju-I/AAAAAAAAAM0/SjMA4Z6Cs5I/s72-c/cosmetic-dentistry-dentists-postcards-mailers-marketing.jpg' height='72' width='72'/><thr:total>4</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-1068692298273128731</id><published>2010-01-26T14:12:00.000-08:00</published><updated>2010-02-10T21:15:13.406-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='postcards'/><category scheme='http://www.blogger.com/atom/ns#' term='invisalign'/><category scheme='http://www.blogger.com/atom/ns#' term='dental offices'/><category scheme='http://www.blogger.com/atom/ns#' term='advertising'/><category scheme='http://www.blogger.com/atom/ns#' term='online advertising'/><category scheme='http://www.blogger.com/atom/ns#' term='newsletters'/><category scheme='http://www.blogger.com/atom/ns#' term='family dentists'/><category scheme='http://www.blogger.com/atom/ns#' term='orthodontics'/><category scheme='http://www.blogger.com/atom/ns#' term='veneers'/><title type='text'>Dental Newsletters For Enhanced Public, Patient Marketing</title><content type='html'>&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color:#000099;"&gt;Introducing&lt;/span&gt; Patient &lt;/b&gt;&lt;/span&gt;&lt;span&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt;&lt;span class="Apple-style-span"  style="color:#3333FF;"&gt;+&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;b&gt; Proactive &lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;b&gt;Dental Practice Newsletters from NDC&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;br /&gt;&lt;a href="http://www.theperipheralvision.com/offline/"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 350px; height: 159px;" src="http://www.nichedentalcollaborate.com/mediac/400_0/media/78701.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;br /&gt;Get current and new patients to visit your website. If you are not assertively getting in front of consumers and patients  - you will be wrestling over the same, limited number online.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color:#000099;"&gt;Patient + Proactive Newsletters&lt;/span&gt;&lt;/b&gt; are Flexible, Customizable, Scalable and Affordable. It is  an advanced way to market your dental office: and CREATE NEW PATIENTS and IMPROVE CASE ACCEPTANCE.&lt;br /&gt;&lt;br /&gt;Communicate effectively and proactively with a direct mail campaign that makes total sense and you many more dollars. Improve Dentistry Case Acceptance, Enhance Retention, Increase Dental Care Referrals and Boost New Patient Numbers!&lt;br /&gt;&lt;br /&gt;Effectively augment your &lt;a href="http://www.cwdentalconsulting.com/"&gt;Dental Practice Management&lt;/a&gt; with the &lt;b&gt;NDC Patient + Proactive Newsletters Campaign.&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;b&gt;&lt;a href="http://www.nichedentalcollaborate.com/77901.html"&gt;VIEW Dental Newsletter Sample&lt;/a&gt;&lt;/b&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;To start making your phones ring, &lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span"  style="color:#000099;"&gt;CALL 800-763-0913.&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;b&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span" style="font-weight: normal; "&gt;&lt;b&gt;For more info&lt;/b&gt;, &lt;a href="http://www.nichedentalcollaborate.com/77922.html"&gt;click and complete email form&lt;/a&gt;.&lt;/span&gt;&lt;/div&gt;&lt;/b&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color:#000099;"&gt;CREATE&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;ul&gt;&lt;li&gt;Smiling Patients&lt;/li&gt;&lt;li&gt;More Patients&lt;/li&gt;&lt;li&gt;Healthier Patients&lt;/li&gt;&lt;li&gt;Loyalty Enhanced Patients&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html"&gt;Flexible Dental Marketing&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;There are TWO campaign types each with FOUR mailings. Choose a quarterly campaign or every four months. Each newsletter mailing will have different stories, which you provide, we provide, or we write for you.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.theperipheralvision.com/portfolio/direct-mail/"&gt;Customizable Dentistry Designs&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;To keep costs down, we start with a basic but professional format. Colors and a front photo can be chosen and we add your dental logo and information as part of the basic campaign.&lt;br /&gt;&lt;br /&gt;The basic format is 8.5x11 size - bi-fold and full color printing. Upgrade as you see fit. View Sample - from dentist client.&lt;br /&gt;&lt;br /&gt;You write the content or we can. Basic content can also be provided if preferred.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.nichedentalcollaborate.com/77901.html"&gt;&lt;b&gt;Scalable Dental Office Advertising&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;Start at any level - grow as you need to. Add new patient household addresses to your list every newsletter mailing.&lt;br /&gt;&lt;br /&gt;Even send to new movers and other high value prospective dental consumers. These mailings are at same per piece cost as your base count. Just add them to your overall list count.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.nichedentalcollaborate.com/6901.html"&gt;Affordable Dentist Promotional Materials&lt;br /&gt;&lt;/a&gt;&lt;/b&gt;The NDC dentist office newsletter program is set up to make it possible for more dentists to do the proactive marketing they need to do to improve case acceptance, increase referrals and bring in new patients.&lt;br /&gt;&lt;br /&gt;Providing your own content helps reduce the fee, but writing is provided at a reasonable cost: less if paid up front or within the monthly fee if preferred.&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;Direct Mail Campaigns &lt;/span&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;Starting&lt;/span&gt;&lt;/b&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt; Under $250 Per Month.&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;ul&gt;&lt;li&gt;&lt;i&gt;For A &lt;b&gt;&lt;span class="Apple-style-span"  style="color:#3333FF;"&gt;Limited Time&lt;/span&gt;&lt;/b&gt; - Get A Minimum of 500 Newsletters Sent Postage &lt;b&gt;&lt;span class="Apple-style-span"  style="color:#3333FF;"&gt;FREE&lt;/span&gt;&lt;/b&gt;*&lt;/i&gt;&lt;/li&gt;&lt;li&gt;&lt;i&gt;*Restrictions apply:&lt;/i&gt; for details &lt;a href="http://www.nichedentalcollaborate.com/77922.html"&gt;Contact Dick at NicheDentalCollaborate.com.&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt;&lt;span class="Apple-style-span"  style="color:#000099;"&gt;Phone: 800-763-0913&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt;&lt;span class="Apple-style-span"  style="color:#000099;"&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 0); font-weight: bold; "&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;OR&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/span&gt;&lt;/span&gt;Email: &lt;a href="http://www.nichedentalcollaborate.com/77922.html"&gt;Click to access Dental Newsletter Request form&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;div style="text-align: center;"&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color:#000099;"&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt;Advanced Dental Collaboration&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span"  style="color:#333333;"&gt;&lt;i&gt;Independent Consultants, Cooperative Success For Dentists&lt;/i&gt;&lt;/span&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;p class="p6793" face="arial, helvetica, sans-serif" size="16px" style="  color: rgb(0, 0, 102); background-color: rgb(255, 255, 255); text-align: center; "&gt;&lt;b&gt;&lt;i&gt;&lt;a href="http://www.nichedentalcollaborate.com/6952/index.html"&gt;www.NicheDentalCollaborate.com&lt;/a&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;&lt;p class="p6793" face="arial, helvetica, sans-serif" size="16px" style="  color: rgb(0, 0, 102); background-color: rgb(255, 255, 255); text-align: center; "&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/6952/32822.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;&lt;b&gt;Express DM&lt;/b&gt; - Family/Cosmetic Dentist, Orthodontist &lt;/a&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/6952/32822.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;direct mailing service&lt;/a&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/6952/32822.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;s&lt;/a&gt;&lt;/p&gt;&lt;p class="p6793" face="arial, helvetica, sans-serif" size="16px" style="  color: rgb(0, 0, 102); background-color: rgb(255, 255, 255); text-align: center; "&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/6952/40901.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;&lt;i&gt;&lt;b&gt;800Response &lt;/b&gt;for Dentist Office Advertising Vanity Phone Numbers&lt;/i&gt;&lt;/a&gt;&lt;br /&gt;&lt;b&gt;&lt;/b&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/6952/32801.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;&lt;b&gt;The Peripheral Vision&lt;/b&gt; - Dental Marketing Design, Website Specialists&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/6952/43901.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;&lt;b&gt;EMC&lt;/b&gt; Out-of-Home/Outdoor (Billboard) New Dentistry Patient Advertising&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/6952/45601.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;&lt;b&gt;ReachLocal&lt;/b&gt; Search PPC Online Advertising Strategies&lt;/a&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="p6793" face="arial, helvetica, sans-serif" size="16px" style="  color: rgb(0, 0, 102); background-color: rgb(255, 255, 255); text-align: center; "&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/6952/32843.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;&lt;b&gt;RATE&lt;/b&gt;: Radio And Television Advertising Experts&lt;/a&gt;&lt;/p&gt;&lt;p class="p6793" style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(0, 0, 102); background-color: rgb(255, 255, 255); text-align: center; "&gt;&lt;b&gt;INTERNAL&lt;/b&gt;&lt;/p&gt;&lt;p class="p6793" style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(0, 0, 102); background-color: rgb(255, 255, 255); text-align: center; "&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/6952/48406.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;&lt;b&gt;Business Audio Source &lt;/b&gt;for Dental Practice messaging/on hold services&lt;/a&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="p6793" style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(0, 0, 102); background-color: rgb(255, 255, 255); text-align: center; "&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/68901.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;Practice Management Success from &lt;/a&gt;&lt;b&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/68901.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;CW Dental Consulting&lt;/a&gt;&lt;/b&gt;&lt;/p&gt;&lt;p class="p6793" style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(0, 0, 102); background-color: rgb(255, 255, 255); text-align: center; "&gt;&lt;b&gt;EDUCATION&lt;/b&gt;&lt;/p&gt;&lt;p class="p6793" style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(0, 0, 102); background-color: rgb(255, 255, 255); text-align: center; "&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color: rgb(0, 0, 0);  font-weight: normal; font-family:Georgia, serif;"&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;&lt;b&gt;&lt;p class="p6793" style="font-family: arial, helvetica, sans-serif; font-size: 16px; color: rgb(0, 0, 102); background-color: rgb(255, 255, 255); text-align: center; "&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/35401/index.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;Online/Correspondence Dental, Dentist CE, Education from &lt;/a&gt;&lt;b&gt;&lt;a target="" href="http://www.nichedentalcollaborate.com/35401/index.html" style="color: rgb(0, 0, 0); text-decoration: underline; "&gt;360Training&lt;/a&gt;&lt;/b&gt;&lt;/p&gt;&lt;/b&gt;&lt;p&gt;&lt;/p&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-1068692298273128731?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/1068692298273128731/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=1068692298273128731' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/1068692298273128731'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/1068692298273128731'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2010/01/dental-newsletters-for-enhance-public.html' title='Dental Newsletters For Enhanced Public, Patient Marketing'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-654077971108411864</id><published>2009-10-09T21:15:00.000-07:00</published><updated>2010-04-15T23:20:05.311-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='dentists marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='advertising for dentistry'/><category scheme='http://www.blogger.com/atom/ns#' term='dental lists'/><category scheme='http://www.blogger.com/atom/ns#' term='dental postcards'/><category scheme='http://www.blogger.com/atom/ns#' term='newsletters'/><category scheme='http://www.blogger.com/atom/ns#' term='printing'/><category scheme='http://www.blogger.com/atom/ns#' term='mailers'/><title type='text'>Dental Marketing In Tough Times</title><content type='html'>&lt;i&gt;Ever tried to haul water up hill in your arms?&lt;/i&gt; &lt;a href="http://www.nichedentalcollaborate.com/"&gt;Dental marketing&lt;/a&gt; in this economy can seem a lot like water slipping through your fingers, slopping over your arms and then running down your legs.  However, it does not need to fill up your shoes and cause that squeaky sound as you walk down the hallway.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Communication is the only thing that will change where you are at. People are still buying stuff. They still have money. Many are just waiting for the right time. Dentists just need to be always in conversation with the consumer. Otherwise, opportunities will be missed and dental health will suffer.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;By not communicating (marketing) in a consistent and proactive manner, dentists will not only miss out on revenues from current and new patients, they will also encourage a decline in oral health. Delay and denial will always keep us from perfection. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Dentists cannot sit on their hands or panic during this dramatic shift in our economy. When consumers are stunned by the bright headlights of a down economy, dentists must market and advertise to avoid causing a unhealthy slide in the value consumers place on dental care.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Using &lt;a href="http://expressdentalmarketing.com/family-dentistry-marketing/allages.html"&gt;direct mail postcards&lt;/a&gt; to market your dental office is still one of the most effective ways to get the attention of consumers. Postcards and other mailers have a very high chance of being seen by at least one head of the household.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;Orthodontists also should be out there making noise and not holding back. Parents still want the best for their children. Many adults are also looking for something to smile about as well. Whether it is Invisalign or traditional braces, &lt;a href="http://expressdentalmarketing.com/orthodontic-dentistry-marketing/childrenonly.html"&gt;orthodontia postcard mailers&lt;/a&gt; will get noticed if they are sent to the right consumer.&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Yes, the consumer might "&lt;i&gt;just throw it away&lt;/i&gt;" but what other type of marketing can you say they will every time you send it to them. Newspaper, the yellow pages, Google ads, emails, tv/television ads, radio commercials, they all have their place - but none get in the hands and in the faces of at least one head of household each time they are used. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The tactile, visual and experiential of &lt;a href="http://expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html"&gt;dental postcards&lt;/a&gt; (if appropriately targeted, designed and delivered) is without any direct competition. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Two or three new patients each month can change the dynamic. Why are you waiting? Get started with your dental direct mail campaign now. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;CALL&lt;br /&gt;&lt;/b&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color:#000066;"&gt;800.517.5563&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&gt; Ask For Oli&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="http://expressdentalmarketing.com/index.html"&gt;&lt;b&gt;Express Dental Marketing&lt;/b&gt;&lt;br /&gt;&lt;/a&gt;Fallbrook, California 92028&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-style: italic; "&gt;Don't wait till your shoes start squeaking. It is much more difficult to make strides in your marketing once that starts to occur.&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Looking for Dental CE courses/credits? Look no further - &lt;a href="http://www.nichedentalcollaborate.com/35401/37301.html"&gt;click here&lt;/a&gt;.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-654077971108411864?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/654077971108411864/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=654077971108411864' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/654077971108411864'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/654077971108411864'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2009/10/dental-marketing-in-tough-times.html' title='Dental Marketing In Tough Times'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-2498043328585164479</id><published>2009-07-28T21:41:00.000-07:00</published><updated>2009-07-28T22:17:15.134-07:00</updated><title type='text'>Dentists Should Know: Proactive Patient Marketing Versus SEO</title><content type='html'>&lt;b&gt;First, the two main &lt;/b&gt;&lt;a href="http://nichedentalcollaborate.com/6952/32822.html"&gt;&lt;b&gt;dental marketing&lt;/b&gt;&lt;/a&gt;&lt;b&gt; strategies used by dentists today...&lt;/b&gt;&lt;div&gt;&lt;ol&gt;&lt;li&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color:#CC0000;"&gt;Waiting&lt;/span&gt; for patients to show up &lt;/b&gt;&lt;/li&gt;&lt;li&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color:#CC0000;"&gt;Going out&lt;/span&gt; and getting them&lt;/b&gt;&lt;/li&gt;&lt;/ol&gt;&lt;/div&gt;&lt;div&gt;Getting out front and making yourself known seems to have the upper hand in many ways on waiting for phone calls.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/price1.html#"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 516px; height: 180px;" src="http://www.expressdentalmarketing.com/images/header/Stop%20Waiting%20for%20Patients%20banner.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;br /&gt;While both &lt;a href="http://www.nichedental.com/news/2007/10/3/marketing-integration/"&gt;search engine optimization&lt;/a&gt; and direct marketing have value and new patient potential, there are so many more consumers that don’t yet value your expertise or dental services. As you navigate the Internet using search engines, consumers gain very little in the brand, credibility and value-building realm.  Whether it is fear of pain or negative perceptions of dentistry, SEO is not likely to change minds or encourage these patients to jump into the mix any earlier.&lt;br /&gt;&lt;br /&gt;Most dentists want enlightened consumers to walk in the door, not those who have no understanding of the value they offer.  Tinkering with a search engine strategy might get you more "hits or visits", but it does little to "create" consumers who will accept higher level restorative and esthetic smile makeover recommendations.&lt;br /&gt;&lt;br /&gt;Determining the best way to spend your money, time, and/or overall marketing efforts is vital to your current and future success. In this article I make the case for what should be your first goal: proactive, brand, credibility and value enlightening marketing.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://nichedentalcollaborate.com/6952/24501.html"&gt;Search engine marketing&lt;/a&gt; is the modern Yellow Pages - while more hyperactive and interactive than their print cousin - they are still sitting on a computer or PDA (the Yellow Pages book sits under the phone) waiting for a participant to click some keys. This is a fairly passive way to market.&lt;br /&gt;&lt;br /&gt;Too many dentists are still waiting for people to think about dentistry and "come to their senses" about their overall dental needs/wants. Then consumers still need to type in the right "keywords" that bring your dental website up in a search. Additionally, no matter what your ranking on Google, Yahoo, and other search engines your listing is always presented right next to your competition.&lt;br /&gt;&lt;br /&gt;Proactive marketing is like grabbing a person by the "communication lapel", and engaging him or her about the value of your dentistry right now! Plus you don’t have to bring your competition along for the ride.&lt;br /&gt;&lt;br /&gt;To get the attention of patients and consumers, and hold it, dentists need to focus on a minimum of THREE types of proactive marketing: high-impact with incentives, consistent and value building.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span"  style="color:#000066;"&gt;High-Impact Incentive-Infused Marketing&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;Shaking up the consumer's perspective about dentistry is essential to achieving value enlightenment. Receiving a full-color postcard presenting the comfort, quality and style of your image breaks through the fog of traditional dental beliefs still ingrained in most consumers.&lt;br /&gt;&lt;br /&gt;Most dental marketing is presented in a mind-set that keeps the consumer from upgrading their needs/wants quotient.  If dentists want consumers to show up with specific requests that are in line with their highest-level services (with checkbook at the ready), then changing the consumer perspective is required.&lt;br /&gt;&lt;br /&gt;Direct mail, dental marketing postcards are a very effective platform for initiating and reaffirming the excitement and confidence your advanced dentistry offers patients.&lt;br /&gt;&lt;br /&gt;The hectic lives of the dental consumer requires a reduced level of complexity to get through the clutter they are overwhelmed with everyday. A FREE teeth-whitening promotion will add a “call to action” impact to visual impact of the printed postcard itself. Smile whitening is simple to understand and is very low on the anxiety-inducing meter.  Plus the word “Free” is a lot easier to understand than quality or even value.&lt;br /&gt;&lt;br /&gt;When you get them in your practice, complexity can be increased and other quality elements discussed. But if they never get to your dental office, your value and quality matter little. Enhancing your dental website rankings with SEO is helpful to building your community presence, but its potential for “activating” uninspired consumers is much less likely.&lt;br /&gt;&lt;br /&gt;Waiting for consumers to get around to it is a very unhealthy stance to take. Without communicating regularly with the public, dentists are basically saying we should stay home and let our dental health decline. So get out there and tell your neighbors what they are missing and how advanced dentistry can change their lives and improve their smiles.&lt;br /&gt;&lt;br /&gt;Review &lt;a href="http://www.nichedental.com/about/express-dental-marketing-for-dentists/"&gt;Express Dental Marketing Postcards&lt;/a&gt;, which add Personalized Power to the impact of your direct mail campaign.&lt;br /&gt;&lt;br /&gt;• &lt;a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html"&gt;Cosmetic/Esthetic Dentistry Personalized Postcards &lt;/a&gt;&lt;br /&gt;&lt;br /&gt;• &lt;a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/allages.html"&gt;Family/Cosmetic Dentistry Personalized Postcards &lt;/a&gt;&lt;br /&gt;&lt;br /&gt;• &lt;a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/allages.html"&gt;Orthodontic/Braces Personalized Postcards&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color:#000066;"&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;Consistent Dental Mailing Campaign&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;High-impact postcards are powerful ways to interact with the consumer: they are hard to avoid and can be better targeted than more other formats such as print publications, or television and radio.&lt;br /&gt;&lt;br /&gt;Yet, postcards are not magical: they are best used in way that complements the consumer reality. This means continually nudging them to move away from avoidance, delay and denial. Without a consistent postcard campaign, consumers will stick with the habits that have kept them away from the dentist up till this point.&lt;br /&gt;&lt;br /&gt;Also remember that the right, targeted demographic mailing list is very important as well. A consistent postcard campaign sent to those who are most likely to access the services has a very good likelihood of success.&lt;br /&gt;&lt;br /&gt;What dentists should realize is that high-value services are the best ones to focus on in any economy. People who need significant dentistry treatment and/or want a cosmetic smile makeover are looking for the “right dentist” and will pay whatever it takes once they find him or her.&lt;br /&gt;&lt;br /&gt;Rather than wait on the consumer to come around to your way of thinking by happenstance, get in there and make more people healthier today.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;&lt;a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/health3040.html"&gt;Express Dental Marketing&lt;/a&gt;&lt;/b&gt; has various campaign packages to get you started.&lt;br /&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;div&gt;&lt;b&gt;Three, Six and Twelve-Month Dental Postcard Campaigns&lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/price1.html"&gt;Express Dental Marketing Campaigns • Pricing Packages&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;div&gt;&lt;span class="Apple-style-span"  style="color:#000066;"&gt;&lt;b&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.expressdentalmarketing.com/images/1078-Expanded.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 395px; height: 260px;" src="http://www.expressdentalmarketing.com/images/1078-Expanded.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="color:#000066;"&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;Value Building Dentistry Mailings&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;Changing the perceptions the consumer has about dentistry is difficult. That said the likelihood of it happening without communicating at a different level is almost zero. Dental website SEO puts your marketing in the cue of “current” searchers. You want to develop to an even larger cohort - not fight over the same group every other dentist is.&lt;br /&gt;&lt;br /&gt;Value building requires time and context. Postcard marketing presents an idea that will turn more people into patients who will accept your treatment recommendations as well as create more searchers who will see that you are the “right dentist” for them.  Over time and through various levels of contextual development people can be encouraged to move ahead with things they might not have ever considered without “putting the value in their hands”.&lt;br /&gt;&lt;br /&gt;Through a consistent campaign of postcard-presented value your patients and consumers in your community will move towards better dental health goals. Giving patients information in the dental office is always limited by time, but more importantly the ability to absorb this information is suspect when they are probably experiencing anxiety in some form.&lt;br /&gt;&lt;br /&gt;Therefore, external marketing is also very helpful because it creates an acceptable environment to more firmly and calmly grasp the value of modern dental treatments. Dental website SEO is part of the mix but does not extend to proactive value building.&lt;br /&gt;&lt;br /&gt;Find out how Express Dental Marketing can build the value of all your dental services from preventive care, cosmetic dentistry, orthodontics, and Invisalign to dental implants and smile makeover veneers.&lt;br /&gt;&lt;ul&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;a href="http://www.expressdentalmarketing.com/article1.html"&gt;The Power of the Personalized Postcard Marketing Approach &lt;/a&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span"  style="color:#000066;"&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;Conclusion&lt;/span&gt;: &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span"  style="color:#000066;"&gt;Start with Proactive Marketing, Then Tackle Website SEO&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;SEO will put you in line for the same patients your dentist competitor waiting for, which means diminishing returns as more dentists get in the fray. Direct Mail will get you the patients who need more dentistry and are much more ready to accept your treatment recommendations.&lt;br /&gt;&lt;br /&gt;There are many consumers and patients who have given up. They are not candidates for website SEO. If they start hearing about the new comfort elements of modern dentistry or realize how healthy it can be, you boost the potential for much larger gains than your competition.&lt;br /&gt;&lt;br /&gt;Most consumers understand smile whitening, but a lot fewer really know what cosmetic dentistry is.  No matter how popular or trendy marketers try to say “Hollywood” Smiles or extreme cosmetic makeover are, people just won’t search for those concepts in large enough numbers to keep the new patient dial rising. These same consumers would call you TODAY if they better understood the health, confidence, tooth conserving, restorative, and long-term value modern dentistry provides.&lt;br /&gt;&lt;br /&gt;A huge portion of the population will continue to avoid your higher-value dental services if you don’t build credibility in various ways. Sitting down at the keyboard or thumb typing “dentist” in a search on their iPhone or BlackBerry is an exciting way to get information, but it does not happen without some kind of initiating activity.&lt;br /&gt;&lt;br /&gt;Having a top ten ranking through search engine optimization will get you those patients who are NOW aware of advanced dentistry value or are desperate for dental care now - but they are only the tip of the iceberg. Proactive marketing has the potential to turn the iceberg upside down.&lt;br /&gt;&lt;br /&gt;Search engines shine for many businesses especially those selling well-understood products and services. They just fall short in their ability to enlighten the "missing" and most prolific group of higher-value consumers who have either put their dentistry on hold or have seen no satisfactory reason so far to engage the dental industry.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/health40up.html"&gt;Dental postcard marketing&lt;/a&gt; builds significant potential into your new patient development and current patient production enhancement plans.&lt;br /&gt;&lt;br /&gt;Talk to &lt;b&gt;Oliver&lt;/b&gt; at &lt;a href="http://www.ExpressDentalMarketing.com/"&gt;Express Dental Marketing&lt;/a&gt; about getting your personalized postcard campaign underway.&lt;br /&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt;&lt;b&gt;CALL 800.517.5563&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;................................................&lt;br /&gt;&lt;br /&gt;&lt;i&gt;Marketing Commentary by Dick Chwalek&lt;br /&gt;&lt;/i&gt;&lt;b&gt;&lt;a href="http://www.nichedental.com/news/2008/3/22/marketing-coaching/"&gt;Niche Dental Marketing Coach&lt;/a&gt; and Communication Consultant&lt;br /&gt;&lt;/b&gt;&lt;a href="http://www.NicheDental.com/"&gt;NicheDental.com&lt;/a&gt;&lt;div&gt;&lt;a href="http://www.NicheDentalCollaborate/"&gt;NicheDentalCollaborate.com&lt;br /&gt;&lt;/a&gt;&lt;a href="http://www.NicheAgency.com/"&gt;NicheAgency.com&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-2498043328585164479?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/2498043328585164479/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=2498043328585164479' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/2498043328585164479'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/2498043328585164479'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2009/07/dentists-should-know-proactive-patient.html' title='Dentists Should Know: Proactive Patient Marketing Versus SEO'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-7773100444845123021</id><published>2009-03-18T13:10:00.000-07:00</published><updated>2010-04-16T00:14:27.303-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='seo for dentistry'/><category scheme='http://www.blogger.com/atom/ns#' term='cosmetic dentists'/><category scheme='http://www.blogger.com/atom/ns#' term='dentists articles'/><category scheme='http://www.blogger.com/atom/ns#' term='dental marketing'/><category scheme='http://www.blogger.com/atom/ns#' term='websites'/><title type='text'>Article Preview: How New Neighbors Can Be Your Patients</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://expressdentalmarketing.com/images/1406-Th.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 260px; height: 171px;" src="http://expressdentalmarketing.com/images/1406-Th.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;New Mover: Recipient Personalized Dental Postcard Series &lt;/span&gt;&lt;/div&gt;The consumer is waiting to be informed about what modern dentistry and orthodontics can do for them. New residents are in need of dental care and orthodontia. There is a good chance you will miss out on helping them get what they need. That is if you just WAIT and let them randomly make a dental-home choice.&lt;br /&gt;New mover personalized dental and orthodontic direct mail can make you the first choice. Standout, be known, and powerfully state the value of your dental and/or orthodontic services with Express Dental Marketing New Mover Developers.&lt;br /&gt;&lt;br /&gt;&lt;img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 260px; height: 171px;" src="http://expressdentalmarketing.com/images/1421-Th.jpg" border="0" alt="" /&gt;We consumers often delay our dentistry, waiting till the last minute, and then search frantically for a dentist. Others of us want the “right” provider but usually find an orthodontist or dentist by happenstance: walking into a practice without any knowledge about what is available or who the dentist is. Still others use a dental insurance provider to “guide them” toward “good dentistry” providers.&lt;br /&gt;&lt;br /&gt;You want patients to be proactive about their dental and orthodontic care. Then don’t wait for them to find you! Persuade them to take those steps sooner. If they are looking in the Yellow Pages for you or searching online, you have waited too long. Your new neighbors should know about you now – not 12 months from now. Get Invisalign cases faster and more frequently. Circumvent dental emergencies with proactive, personalized communication and get patients ready to do more cosmetic and implant dentistry.&lt;div&gt;&lt;br /&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 260px; height: 171px;" src="http://expressdentalmarketing.com/images/1401-Th.jpg" border="0" alt="" /&gt;These new families deserve to know about all the great dental services YOU offer sooner. The salesperson should have her whiter, more confident smile as she starts her new job NOT later. Make sure those new resident parents ask for YOUR orthodontic care not travel somewhere else for it. The new teacher should feel good about smiling in front of his students. The mother should know you are the RIGHT dentist to treat her children and know it right away.&lt;br /&gt;&lt;br /&gt;&lt;div&gt;Read remainder of Article on &lt;a href="http://expressdentalmarketing.com/article5.html"&gt;ExpressDentalMarketing.com&lt;/a&gt;&lt;/div&gt;&lt;ul&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "&gt;&lt;/span&gt;&lt;a href="http://www.expressdentalmarketing.com/article5.html"&gt;How New Neighbors Can Be Your Patients &lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;div style="text-align: center;"&gt;&lt;i&gt;&lt;span class="Apple-style-span" style="font-style: normal; "&gt;&lt;div&gt;CALL Oli at Express Dental Marketing&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt;800-517-5563&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="http://www.ExpressDentalMarketing.com./"&gt;or visit their website.&lt;/a&gt;&lt;/div&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;General Postcard Design/Content Categories&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="http://expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html"&gt;Cosmetic/Esthetic/Restorative/Smile Makeovers Dentistry Postcards Marketing&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://expressdentalmarketing.com/family-dentistry-marketing/allages.html"&gt;Family, General, Teens and Pediatric Dentists/Dentistry Postcards Marketing&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://expressdentalmarketing.com/orthodontic-dentistry-marketing/childrenonly.html"&gt;Orthodontics, Orthodontists, Invisalign and Braces Postcards Marketing&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-7773100444845123021?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/7773100444845123021/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=7773100444845123021' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/7773100444845123021'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/7773100444845123021'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2009/03/article-preview-proactive-dental.html' title='Article Preview: How New Neighbors Can Be Your Patients'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-3466206475341335758</id><published>2009-03-14T06:35:00.000-07:00</published><updated>2009-03-14T06:56:24.828-07:00</updated><title type='text'>Healthy Patients Requires More than Dentistry Expertise</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.expressdentalmarketing.com/images/1069-Th.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 260px; height: 171px;" src="http://www.expressdentalmarketing.com/images/1069-Th.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;br /&gt;A comprehensive dental treatment plan that shows how you can change an unattractive or deteriorated smile into an art gallery piece isn't usually what turns a case presentation into a winner.  Your expertise helps you create great dentistry and is provides a competitive edge when presented correctly, but it isn't the driving force behind convincing patients to spend large sums of money on their teeth.  &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;After you develop a marketing presence that revs up the dental practice turnstiles, you need to be able to "help" the consumer make a decision.  Just like explaining the deadly dangers of smoking hardly ever gets a patient to turn on a dime and drop the habit, high-level dentistry can't be about facts and pictures alone.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Addressing the varied human element is also required to gain access to the decision-making process. Understanding the human condition by developing your personality awareness can help you connect with real people and the issues they are trying to resolve.  They have not arrived at your dental office to correct all the health and smile confidence problems you will diagnose - perhaps one or maybe none.&lt;br /&gt;&lt;br /&gt;Start identifying the personality nuances that can help you advance your comprehensive dentistry health strategies. &lt;a href="http://www.linkedin.com/in/chwaleknichedentalmarketing"&gt;Dental Coaching&lt;/a&gt; and &lt;a href="http://www.merchantcircle.com/business/Niche.Dental.866-453-1026"&gt;dentistry marketing consulting&lt;/a&gt; can get you there much more efficiently and effectively.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="http://www.nichedental.com/"&gt;Marketing Commentary by Dick Chwalek - Niche Dental&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;How can you rev up the patient numbers turnstiles? Personalize your dental marketing with variable printing produced &lt;a href="http://www.expressdentalmarketing.com/"&gt;direct mail cosmetic dentistry and orthodontic postcards&lt;/a&gt;.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Contact...&lt;br /&gt;&lt;/span&gt;Oliver Gonsalves&lt;br /&gt;&lt;a href="http://www.expressdentalmarketing.com/"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Express Dental Marketing&lt;br /&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class="Apple-style-span"  style="font-size:large;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;800-517-5563&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.expressdentalmarketing.com/images/1043-Th.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 260px; height: 171px;" src="http://www.expressdentalmarketing.com/images/1043-Th.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-3466206475341335758?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/3466206475341335758/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=3466206475341335758' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/3466206475341335758'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/3466206475341335758'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2009/03/healthy-patients-requires-more-than.html' title='Healthy Patients Requires More than Dentistry Expertise'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-8248677020803248607</id><published>2009-01-06T20:44:00.000-08:00</published><updated>2009-01-06T21:01:56.699-08:00</updated><title type='text'>Communicate for Dental Practice Success</title><content type='html'>&lt;span class="Apple-style-span" style="font-style: italic;"&gt;Want more new dental patients? &lt;/span&gt;The downturn is only reversed when people decide to do what they are not doing: purchasing something of value to them.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;There are many things you can do to get your dental practice back on track. Get that &lt;a href="http://www.nichedental.com/news/2008/7/2/website-design-for-dentists/"&gt;dental website&lt;/a&gt;. Develop that internal communication practice brochure. Do some online dentistry marketing. To really change the dynamic you need to get in front of people and shake things up. &lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Direct mail is almost guaranteed to get in the hands of the dental health decision makers you want to influence. Start somewhere. Get consistent. Simply make the call.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 395px; height: 260px;" src="http://expressdentalmarketing.com/images/1037-Expanded.jpg" border="0" alt="" /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;a href="http://www.expressdentalmarketing.com/"&gt;Express Dental Marketing&lt;/a&gt;&lt;/span&gt; can make it possible with a budget that works for you.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;span class="Apple-style-span"  style="font-size:x-large;"&gt;Call 800.517.5563 Ask for Oli&lt;/span&gt;&lt;/span&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Sincerely,&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Dick Chwalek&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;a href="http://www.nichedental.com/"&gt;Niche Dental&lt;/a&gt; &lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;ul&gt;&lt;li&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;a href="http://www.nichedental.com/consulting/services/#advanced-marketing-dentists"&gt;Marketing Consultant&lt;/a&gt; and &lt;a href="http://www.nichedental.com/consulting/services/#coaching-marketing"&gt;Dental Coach&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-8248677020803248607?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/8248677020803248607/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=8248677020803248607' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/8248677020803248607'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/8248677020803248607'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2009/01/communicate-for-dental-practice-success.html' title='Communicate for Dental Practice Success'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-7365112708220604280</id><published>2008-12-02T21:48:00.000-08:00</published><updated>2008-12-02T21:57:18.508-08:00</updated><title type='text'>Make The Call To Dial Up New Dental Patient Volume!</title><content type='html'>&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;a href="http://www.expressdentalmarketing.com/"&gt;Express Dental Marketing&lt;/a&gt;&lt;/span&gt; locates, influences, and brings in consumers waiting on the sidelines.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;span style="font-weight:bold;"&gt;Stop Waiting for New Patients. Start Your Phone Ringing!&lt;span style="font-weight:bold;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;You need to communicate consistently. Otherwise, too many of us will delay until some other day. Disrupt the complacency dynamic. Express Dental Marketing has the strategy to make it happen!&lt;br /&gt;&lt;br /&gt;You Get...&lt;br /&gt;&gt; The Right Households&lt;br /&gt;&gt; Including New Movers&lt;br /&gt;&gt; Very Flexible Budgets&lt;br /&gt;&gt; Quick Turnaround&lt;br /&gt;&gt; Multiple Design Choices&lt;br /&gt;&gt; Expert Demographic Research&lt;br /&gt;&gt; At Any Time Increase Campaign Size&lt;br /&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/price1.html"&gt;Get Started for as Little as $399 Per Month*&lt;/a&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;*500 8.5x5.5 Full Color postcards each month for 12 months&lt;br /&gt;*Includes Standard Postage, Printing, Mailing, Targeted Lists&lt;br /&gt;*Postcards Personalized for Each Recipient &amp;amp; More!&lt;br /&gt;&lt;br /&gt;Call Express DM NOW!  &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;800.517.5563&lt;/span&gt;&lt;br /&gt;See Many Orthodontic, Cosmetic Dentistry and Family Dentistry Designs. Visit &lt;a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/estheticortho.html"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;www.ExpressDentalMarketing.com&lt;/span&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;FREE DESIGN SETUP ($250 Value)&lt;br /&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Hurry! Reserve Your EXCLUSIVE Territory&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-7365112708220604280?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/7365112708220604280/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=7365112708220604280' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/7365112708220604280'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/7365112708220604280'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2008/12/make-call-to-dial-up-new-dental-patient.html' title='Make The Call To Dial Up New Dental Patient Volume!'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-1349479408668476757</id><published>2008-11-14T05:38:00.000-08:00</published><updated>2008-11-14T06:45:52.226-08:00</updated><title type='text'>Marketing That Builds Dental Health Valuable In A Sitting On Hands Economy</title><content type='html'>&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.expressdentalmarketing.com/images/1081-Expanded.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 395px; height: 260px;" src="http://www.expressdentalmarketing.com/images/1081-Expanded.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;div&gt;Dentists need to market no matter what the economy is like. In a downturn, dentists need to market better and more in some cases. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;When the economy is booming, putting your name and dental practice phone number out there and saying blah, blah, blah often suffices. Downturns make more of us misers. To standout, &lt;a href="http://www.ladentalclinic.com/"&gt;family dentists&lt;/a&gt;, &lt;a href="http://www.brianklymdds.com/cosmetic-dentistry.php"&gt;cosmetic dentists&lt;/a&gt;, and &lt;a href="http://www.freedmandentistry.com/encore-smiles.htm"&gt;smile makeover experts&lt;/a&gt;, need to market their deepest value. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Consumers will only spend what is they deem necessary. Holding off on stopping pain and removing their most pressing concerns (embarrassment, ill health, etc.), improving their job prospects (keeping or finding a new one) and family's health are at the top of that list. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;However, because most dentists are sitting on their hands even in a good economy most people don't get this in their head enough. Statistics say that 50% of people never or hardly ever go in for dental care and 40% of those people have good if not high incomes.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Start getting your message out there consistently and effectively. And do it NOW! The public needs your help.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Here is how...&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold; "&gt;&lt;a href="http://www.expressdentalmarketing.com/"&gt;Express Dental Marketing&lt;/a&gt;&lt;/span&gt; offers a powerful, quick and easy personalized solution.&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Cosmetic Dentistry Marketing&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;a href="http://www.expressdentalmarketing.com/cosmetic-dentistry-marketing/price1.html#"&gt;&lt;span class="Apple-style-span" style="font-weight: normal;"&gt;Flexible marketing budget pricing for &lt;/span&gt;&lt;span class="Apple-style-span" style=""&gt;cosmetic dentists&lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: normal;"&gt;,&lt;/span&gt; click here.&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Family Dentistry Marketing&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/price1.html#"&gt;Flexible marketing budget pricing for &lt;/a&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;a href="http://www.expressdentalmarketing.com/family-dentistry-marketing/price1.html#"&gt;family dentists, click here.&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Orthodontic Marketing&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/price1.html#"&gt;Flexible marketing budget pricing for &lt;/a&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;a href="http://www.expressdentalmarketing.com/orthodontic-dentistry-marketing/price1.html#"&gt;orthodontists, click here.&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;- other budget levels available.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Whether you focus on &lt;a href="http://www.comfortabledental.com/dental_implants.html"&gt;dental implants&lt;/a&gt;, &lt;a href="http://www.comfortabledental.com/new_office.html"&gt;sedation dentistry&lt;/a&gt; or &lt;a href="http://www.brianklymdds.com/cosmetic-dentistry-invisilign.php"&gt;Invisalign to straighten teeth&lt;/a&gt;, you need to start make your dental services more prominent in the consumer's mind.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Sincerely,&lt;/div&gt;&lt;div&gt;&lt;a href="http://www.nichedental.com/"&gt;Dick Chwalek, Dental Marketing Coach&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;a href="http://www.northerndentalalliance.com/about/niche-dental/"&gt;Founder, Member Northern Dental Alliance&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;What &lt;a href="http://www.northerndentalalliance.com/seminars/"&gt;dental lab&lt;/a&gt; is your dentist using?&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;a href="http://www.renstrom.com"&gt;MN Dental Laboratory - Renstrom&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;a href="http://www.rrdental.com"&gt;MI Dental Laboratory - Riverrock&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-1349479408668476757?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/1349479408668476757/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=1349479408668476757' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/1349479408668476757'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/1349479408668476757'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2008/11/dentists-need-to-market-no-matter-what.html' title='Marketing That Builds Dental Health Valuable In A Sitting On Hands Economy'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8642789582940607735.post-915472514615417621</id><published>2007-09-18T23:24:00.000-07:00</published><updated>2007-09-18T23:30:34.453-07:00</updated><title type='text'>Heard of Personalized Dental Direct Mail?</title><content type='html'>This level of communication significantly boosts the experience for the recipient. Seeing their name "right in the design" creates a one-to-one result other &lt;a href="http://www.nicheagency.com"&gt;dental marketing&lt;/a&gt; cannot achieve.&lt;br /&gt;&lt;br /&gt;More coming soon.&lt;br /&gt;&lt;br /&gt;Visit &lt;a href="http://www.ExpressDentalMarketing.com"&gt;ExpressDentalMarketing.com&lt;/a&gt; to view examples of what is possible.&lt;br /&gt;&lt;br /&gt;Sincerely, Dick Chwalek&lt;br /&gt;&lt;a href="http://www.nichedental.com"&gt;Dental Marketing Consultant&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8642789582940607735-915472514615417621?l=dentalpostcardsmarketing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dentalpostcardsmarketing.blogspot.com/feeds/915472514615417621/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8642789582940607735&amp;postID=915472514615417621' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/915472514615417621'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8642789582940607735/posts/default/915472514615417621'/><link rel='alternate' type='text/html' href='http://dentalpostcardsmarketing.blogspot.com/2007/09/heard-of-personalized-dental-direct.html' title='Heard of Personalized Dental Direct Mail?'/><author><name>Richard Chwalek</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='22' height='32' src='http://3.bp.blogspot.com/_a4KFh5QijGs/S-M9yRk8vnI/AAAAAAAAAM8/YPcC_VgDiMo/s1600-R/Dick-chwalek-dentists-consultant-outside-photo2flp.jpg'/></author><thr:total>0</thr:total></entry></feed>
