Touting Virtual Visibility But Dental Postcards Value Influentially Tactile

Break the void of virtual reality with the superior tactility of dental postcards.

The VALUE presented in these links is virtually visible - but their tactile transcendence reaches out and touches the hands of actual hands of over 90% of the head of households who are mailed these new dentist offices visiting consumers.

Tweet #1

Don't spell yourself short! #Dentists: make neighbors aware of all expertise available to them. Put it in hand/writing nichedentistry.blogspot.com... TactiIely-Impressive-Dental-Postcards…

Tweet #2

Each of us have a position. My position's as sound rounded as most on why #postcards work. But #dentists know for self: http://www.youtube.com/watch?v=LGxuJA9DG4k

Tweet #3

Consider the literal value of reaching out~putting a vital concept into a person's hands: nichedentistry.blogspot.com... TactiIely-Impressive-Dental-Postcards… #Dental pic.twitter.com/q8CVJJQM

Google Plus Expanded #1

Boost new patients calling your #dental office: Be intimately systematic. Be closely consistent. Be tactilely introductory...

Nichedental.com/articles/2012... postcards-marketing-tactilely-sensible-attracting-new-dentistry-patients

#1 Googled of a Twittered:

Tactilely Impressive Dental Postcards, Attracting New Patients to Your Office!
» Express Dental Marketing Tactilely Provides... Value boosting dentistry, high-impact, personalized dental postcards and direct mail are a powerful way to interact with the consumer, neighbors...


Google Plus Expanded #2

Tweeted for 140 Character Effect - Linus the typoh!

#2 Googled of a Twittered:

Communication is Everything! #Dentists get results by getting in touch by reaching out: 

Dentalpostcardsmarketing.blogspot.com...Direct-Mail-Dental-Postcards-Tactilely-Impressive…
pic.twitter.com/DsxElAXD

Other Google Locations of Dental Postcard Promotions

https://plus.google.com/u/0/109998183402679438896/posts/PZ3yoTTS98d

https://plus.google.com/u/0/109998183402679438896/posts/Qt4dnaH6mbZ

Also Promoted on Ning Thing.

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Writing Reduced, Status Produced and Issues Induced

By this Dental Marketing Connective Communication© Consultant...
Richard Chwalek
NicheDental.com

Social Media for the dental public, and entire dental industry

• Contact me via Online@nichedental.com or...
• Call 1+888.380.0020 and schedule a consultation with my Co-consultant Oli Gonsalves.

• Dental Communications and Marketing Consultant
• Northern Dental Alliance Member/Co-Founder

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The POWER of Unique Dental Marketing

Dental Marketing WHITE Paper

Too many choices: the biggest issue affecting new dentistry patient growth and dental care upgrades.  This consumer tsunami of many choices is also constrained by 'available' income and appreciation for financing those choices.  Dentistry also attaches the weight of three denial, procrastination, and treatment fear. It gets to be a big wave of waiving their right to better oral health, wavering and waving as they pass by... The best dental marketing overcomes the barrier of inaction and non-acceptance, while positioning the choice of “more dentistry” much higher! Expect Lake Effect Dentistry Personalized direct mail provides a level of uniqueness that successfully engages the dental consumer. Traditional direct mail is like someone driving the down street in your neighborhood with a loudspeaker promoting your dental services. Whereas personalized dental postcards are like someone coming right to your door, knocking on it, and gently speaking your name when you open it. This immediate, relationship building aspect of personalized direct mail puts Express Dental Marketing in a unique position to boost your case acceptance and new patient growth. Express Dental Marketing has various levels of personalized direct mail to start a dental-health-improving conversation with your patients and/or community. By targeting three different dental service niches, Express Dental is able to give almost any practice an instant and uniquely powerful presence in the lives of their patients and community. Dentists who want to attract new families and improve internal communication, but also have an interest in promoting their cosmetic dentistry services have a complete suite of products in our Family Dentistry series. Dental practices that are more interested in attracting adult patients for restorative and cosmetic dentistry, and improving case acceptance with current patients will find exceptional designs and concepts in our Cosmetic Dentistry series. Sit Back, Relax... Oral Health Orthodontists will also find exceptional personalized orthodontic marketing products and complete campaigns to become the leader in their community. The Express Dental Marketing orthodontic specialists series highly targets this demographic – from Invisalign® clear braces to comprehensive orthodontic treatment. Express Dental Marketing offers two general personalized direct mail strategies: public and current patient. There are two ways to use the service - one-time, event driven occasions or a consistent, throughout the year campaign. Some dental practices want to turn things around quickly and need a significant infusion of new patients. This includes startup or established practices. They would want to at the very least utilize the New Patient Booster series. NEW PATIENT BOOSTER Cosmetic Dentistry – New Patient Booster Postcards Family Dentistry - New Patient Booster Postcards Orthodontic Specialist – New Patient Booster Postcards However, if you have an established practice with a large patient base that could be more productive from a dental treatment and/or a referral perspective, the Relationship Builders and Referral Reminders are the perfect choice to greatly enhance their internal revenue-generating network. RELATIONSHIP BUILDERS – PERSONALIZED POSTCARDS Orthodontic Specialist – Relationship Builders Cosmetic Dentistry – Relationship Builders Family Dentistry – Relationship Builders REFERRAL REMINDERS – PERSONALIZED CARDS WITH ENVELOPES Cosmetic Dentistry – Referral Reminders Family Dentistry – Referral Reminders Orthodontic Specialists – Referral Reminders As a complement to your external campaign to attract new patients or as a substitute for the New Patient Booster is the New Mover Developers. This targets the latest movers and new residents in your area.  These creative personalized concepts will put your practice out in front of the competition while encouraging families to make proactive decisions about their dental care. Advanced Cosmetic Dentistry NEW MOVER DEVELOPERS Cosmetic Dentistry – New Mover Developers Family Dentistry – New Mover Developers Orthodontic Specialists – New Mover Developers While consistent, throughout the year campaigns (noted above) will have the most dramatic effect on revenue generation, Express Dental Marketing can provide your practice with superior value and response with special event and occasion marketing products. The most unique product offered by Express Dental Marketing is the Open House Invitation, which can be used for many events such as a new building open house, new doctor, or something more specific like an Invisalign one-day event or to promote a new technique or dental technology like Lumineers or CEREC one-day crowns. PERSONALIZED OPEN HOUSE INVITATIONS and SPECIAL EVENT POSTCARDS Orthodontic Specialists – Special Event Postcards Cosmetic Dentistry – Special Event Postcards Family Dentistry – Special Event Postcards Finally, Express Dental Marketing is able to personalize your holiday greeting cards and send out birthday cards to patients throughout the year. These marketing strategies allow dentists to find out about the power of personalized dental direct mail and then build up as they see its powerful results. PERSONALIZED HOLIDAY CARDS Family Dentistry – Holiday Postcards Cosmetic Dentistry – Holiday Postcards  Orthodontic Specialists – Holiday Postcards PERSONALIZED BIRTHDAY CARDS Family Dentistry – Birthday Postcards Orthodontic Specialists – Birthday Postcards Cosmetic Dentistry – Birthday Postcards Start Smile Like You Mean It! Express Dental Marketing will set your dental or orthodontic practice apart. The uniqueness of personalization can overcome procrastination, dental fear, and dental health denial. It will put dental care squarely on the map of the most worthwhile choices the consumer can make (now rather than later or never). You can wait by the sidelines for your next patient or get out there and make the best case for the choices you provide. Sincerely, Dick Chwalek – Niche Dental President  – of NicheDental.com and co-creator of the Express Dental Marketing system. Also Posted Here: Unique Power of Dental Marketing

Dental Marketing In Tough Times

Ever tried to haul water up hill in your arms? Dental marketing in this economy can seem a lot like water slipping through your fingers, slopping over your arms and then running down your legs. However, it does not need to fill up your shoes and cause that squeaky sound as you walk down the hallway.

Communication is the only thing that will change where you are at. People are still buying stuff. They still have money. Many are just waiting for the right time. Dentists just need to be always in conversation with the consumer. Otherwise, opportunities will be missed and dental health will suffer.

By not communicating (marketing) in a consistent and proactive manner, dentists will not only miss out on revenues from current and new patients, they will also encourage a decline in oral health. Delay and denial will always keep us from perfection.

Dentists cannot sit on their hands or panic during this dramatic shift in our economy. When consumers are stunned by the bright headlights of a down economy, dentists must market and advertise to avoid causing a unhealthy slide in the value consumers place on dental care.

Using direct mail postcards to market your dental office is still one of the most effective ways to get the attention of consumers. Postcards and other mailers have a very high chance of being seen by at least one head of the household.

Orthodontists also should be out there making noise and not holding back. Parents still want the best for their children. Many adults are also looking for something to smile about as well. Whether it is Invisalign or traditional braces, orthodontia postcard mailers will get noticed if they are sent to the right consumer.

Yes, the consumer might "just throw it away" but what other type of marketing can you say they will every time you send it to them. Newspaper, the yellow pages, Google ads, emails, tv/television ads, radio commercials, they all have their place - but none get in the hands and in the faces of at least one head of household each time they are used.

The tactile, visual and experiential of dental postcards (if appropriately targeted, designed and delivered) is without any direct competition.

Two or three new patients each month can change the dynamic. Why are you waiting? Get started with your dental direct mail campaign now.

CALL
800.517.5563

> Ask For Oli

Express Dental Marketing
Fallbrook, California 92028

Don't wait till your shoes start squeaking. It is much more difficult to make strides in your marketing once that starts to occur.

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